The conference theme addressed the issues and solutions surrounding Innovation, Sustainability and Change in marketing of goods & services.

The Inaugural session commenced with lamp lighting, followed by a welcome address by Mr. Vivek Singh Tomar, the conference co-chairperson. Dr. Thomas Mathew, IAS, Additional Secretary to the President of India was the guest of honor for the inaugural. Other eminent speakers from the industry were also present for the inaugural.

The speakers emphasised the need for innovation in an ever changing marketing environment.

The Inaugural Session ended with a vote of thanks by the session co-chair.

The next course of the conference was divided into three technical sessions. During the first session, distinguished speakers from the Industry discussed on the “Contemporary Issues Challenges in Marketing”. The session was chaired by: DR. Hemendra Dangi, Faculty of Management Studies University of Delhi.

The technical session II was on “Innovations in Health Care and Services Marketing” which was chaired by DR. Sanjay Dhir , ‎Professor, Strategic Management Area, DMS, IIT Delhi.

The technical session III was on “Sustainability in Social Media and Online Marketing”. This session was chaired by Dr. Rakesh Singh, Professor IMT Ghaziabad.

Delegates across Industry and Academia presented their research during the two day Conference.

The seminar attempted to arrive at a course of actionable points that accurately described the path to follow and how to meet the challenges.The conference was well received by the participants.

Keynote address was delivered by Sh. Anurag Batra, Chairman & Editor in Chief, BW Businessworld Media Group, who raised the very valid question of, whether India is ready for the Digital Era. Sh. Batra also recommended to watch the video “The Last Lecture” and introduced his book “8 days a week”.

Sh. Sameer Gupta, Chairman & MD, Jakson Group & Immediate Past Chairman, CII, U.P State, emphasized on nine pillars of Digital India. E-governance, E-Kranti, Cyber Security and E-justice were the key terms explained by him.

Inaugural session was followed by the high tea. First technical session was coordinated by Dr. A.K Puri, Director General, I.T.S Ghaziabad. This session focused on E-education & healthcare. Prof. Premvrat, pro-Chancellor, professor of Eminence and Chief Mentor, The NorthCap University, Gurgaon. Prof. Premvrat emphasized on E-enabled distance education and teacher's role as access facilitator for the learners.

Prof. S K Kak, Ex. Vice Chancellor, Mahamaya Technical University emphasized on the connectivity to all, by going beyond and knowing what is not known. Continuous education, teacher’s need sensitize students, identify and utilize “Dark Fiber” was highlighted by Dr. Kak.

Dr. Rajat Agarwal, HOD, Deptt. Of Critical Care Medicine, Fortis Escorts Heart Institute, New Delhi, explained “Hub and Spoke” model of e learning, which was followed by the informative talk of Dr. Asit Khanna, Sr. Consultant, Cardiology, MAX Hospital, Vaishali, who informed about Whatsapp Doctors, NeHA, E-Mamta, National Health Portal (NHP) and Health on Net (HON) etc.

This session was followed by lunch. Second technical session was equally informative, which was coordinated by CA Mr. Anil Agarwal, CEO, Anil K & A Associates, Chartered Accountant. Mr. Vivek Madhukar, founder proper X Technologies Pvt. Ltd., Mr. Sandeep Kalia, Deputy Executive Director, Shriram Pistons & Rings Ltd., Mr. Chandrashekhar Tiwari, Senior Maanger, Siemens Ltd. Gurgaon were the eminent speakers of this session. Theme of this session was E-commerce and manufacturing.

Valedictory session on e-governance & Cyber Security was taken by distinguished guest, Mr. Pavan Duggal, Advocate, Cyber Security & Cyber Laws and Mr. Sanjay Bahl, DG, CERT, NIC, Min. of IT, New Delhi.

Mementos were given to sponsors and significant contributors as a token of remembrance. The thrill was added by announcement of winning chance of LENOVO laptop at the end of both the sessions. At the end of the program, vote of thanks was extended by Mr. Vinay gupta, Executive Director, GMA.

Prof. Anil Kalra, Dr. Abhinav P. Tripathi, Prof. Parul Gupta and Dr. Shuchita Singh from I.T.S, Mohan Nagar, Ghaziabad attended the convention.

On the behalf of I.T.S- Mohan Nagar, Ghaziabad; Prof. Alok Singh has participated among the elite galaxy of eminent scholars and presented his research paper titled “An Empirical Framework for Supply Chain Performance Evaluation of Perishable Products in India”. More than 100 quality research papers across the world were submitted by different area experts in their different domain of expertise. The conference was inaugurated with benign presence of Prof. (Dr.) Ravi Sankar (IIT Delhi), Prof. (Dr.) M. K. Tiwari (IIT Kharagpur) and Prof. S.G. Deshmukh (Director- ABV IIITM Gwalior).

This three day international conference was organized by Society of Operations Management at ABV-IIITM Gwalior Campus.