I.T.S Mohan Nagar Ghaziabad, Department of Management organised its annual fest WYSIWYG on May 1st2021
in virtual mode. The event witnessed a huge registration from around 130 colleges across 15 states in India. The event consisted of 7 different competitions such as Puzzle Mystery,JAM Twister, Business Quiz, Solo Dance, Abhinay, Face Painting and Music Mania.
The program commenced with Inaugural session whereDirector- Management Prof. (Dr.) Vidya Sekhri, presented a heart-warming welcome address. She emphasised that the aim of this platform is to encourage positive and creative pursuits among students. The inaugural session was graced by the presence of Shri. Nitin Sharma - Executive Vice President - Distribution at 9X Media and Mr. Omkar Paralikar and Mr. Rohan Chinchore- Classical artists who performed Live from Pune.Mr. Nitin congratulated the participants and emphasised that we should all look for positivity in such difficult times. Mr. Omkar and Mr. Rohan mesmerised the audience with perfect jugalbandi on Sitar and tabla. Director-Managementpresented virtual plaques to the dignitaries as a token of gratitude.
Post inaugural the 7 events were initiated at separate virtual platforms where the participants exhibited their aptitudes and amazed the audience with their talent.All the participants and winners were felicitatedin the Valedictory session.The event concluded with a heartfelt tribute paid by ITS fraternity to all the frontline fighters against COVID19., , ,
"Entrepreneurship Summit 2021"
I.T.S - Mohan Nagar, Ghaziabad, Department of Management organised the Virtual Entrepreneurship Summit 2021 on the focal theme “Channelizing New Age Technologies for Innovation and Entrepreneurship: Ignite, Innovate & Transform" on 17th April .
The inaugural session witnessed the benign virtual presence of Honorable Vice Chairman, I.T.S - The Education Group, Shri Arpit Chadha; Chief Guest of the event Mr. Pankaj Kankar, COO, Fareye Former CTO, Lenskart.com; Guest of Honour Mr. Divyanshu K, Vice President (Strategy), boAt Lifestyle; Distinguished Guest Mr. Saurabh Bohra, Founder & CEO, NovaSatum; and Prof.(Dr.) Vidya Sekhri, Director (Management).
Mr. Pankaj Kankar emphasized on the need to use innovation and technology in building simple, sustainable development strategies that benefit the masses at the bottom of the pyramid.
Mr. Divyanshu K discussed the various pillars based on which entrepreneurship development works. He also highlighted the importance of nurturing budding entrepreneurs and their thought processes since they act as job creators and not job seekers.
Mr. Saurabh Bohra stated the impact of technological developments on fintech companies such as Paytm, MobiKwik, etc and how these have made our lives easier amidst the crisis.
After the successful inaugural session, Panel Discussion 1 and 2 included different eminent speakers.
The theme for the session 1 was “Co-Innovation: Enterprise Start-up Collaboration”. The eminent speakers for the session were
- Mr. Abhjinav Pathak, Co-founder & CEO-Perpule;
- Ms. Rohini Nair Partner and Founding Member, ANB Legal, Advocates & Solicitors;
- Ms. Rimjhim Ray, Co-founder & Advisory Board-Spotle.ai;
- Mr. Ankit Tripathi, Founder - Uneko & Planet Changemaker.
The theme for the session 2 was “Entrepreneurial Behavior, Skills and Capabilities”. The eminent speakers for the session were
- Mr. Khalid Isar, Founder & CEO, iTech Ecommerce LLP, Business Partner, Alibaba.com;
- Mr. Raj A. Kapoor, Founder, India Blockchain Alliance and MD, India STEM Alliance;
- Mr. Jonathan Daniels, Co-Founder & Director, JP Morgan Chase, Belgium;
- Mr. Vikram Kumar, Senior Director Strategy, Verticurl Pte Ltd., Singapore; and
- Mr. Pranav Kharbanda, Vice President, Corporate Relations, Shiksha Redefining Education.
All the eminent speakers talked about the importance of ensuring all aspects before starting any new venture and motivated the students for doing great in life.
The session was attended by almost 200+ participants and it garnered immense enthusiasm and involvement from all, followed by an extensive Q&A round.
The event concluded with the presentation of virtual plaques as a token of gratitude by Prof.(Dr.) Vidya Sekhri to all the eminent speakers., , ,
Alumni Talk on Distribution Management by Mr. Pradeep Kumar Mishra,
I.T.S School of Management, Ghaziabad organized virtual alumni talk on Distribution Management for the students of PGDM (2020-22) on 16th April, 2021.
Mr. Pradeep Kumar Mishra, alumnus of PGDM (2012-14) batch, presently associated as Sales Head- Uttar Pradesh with Amazon India discussed various issues involved in designing and managing an effective distribution channel system. He described General Trade and Modern Trade with examples and covered variety of channel partners involved in the various formats of business. He mentioned that Distribution channels are pathways along which products travel from producers to ultimate consumers. They are routes along which products, information, and finance flow.
Mr Pradeep said that an effective distribution channel can be a source of strategic advantage for companies. But unfortunately very little has been done to explore the opportunities that exist with the distribution channel structure prevails in India, which is largely traditional and quite unique. In his lecture he covered overview of distribution channels, particularly their constituents and structure, with a special focus on distribution channels in India. He also highlighted the issues related to channel conflict and techniques to manage it. He shared his experience of managing distributor and their ROI. While answering to the queries of students he focused on the challenges that companies in India face in designing, constructing, and managing distribution channels on the ground. He talked about challenges before organizations operating in a multi-channel context including need to balance the requirement to extend their reach with the necessity of managing costs and brand experience. It was a great learning experience for the students., , ,
I.T.S Mohan Nagar (Department of Management) in its ongoing endeavor of bringing excellence in its academic pursuits has organized its flagship event International E-Conference on the focal theme "Reform, Perform and Transform: An Insight into Global Competitiveness and Sustainable Development” on 9th and 10th April, 2021.
This was the platform where we had opportunity to interact with the top leaders and stalwarts of different organizations from academic institutions/universities, business houses and non government organizations of national and international repute.
The Inaugural Session commenced with welcome Address of Director Management Prof.(Dr.) Vidya Sekhri. Director (Management) mentioned how the lockdown restrictions halted most economic activities and led to job losses for millions of people with revenue streams being affected for sectors like hospitality, travel and tourism. The honorable Vice Chairman Sir Shri Arpit Chadha thanked all the distinguished guests and expressed the hope that the two day deliberations would lead to dissemination of new ideas while laying down the path for future research. Convener of the conference Prof. (Dr) Manoj Kumar Jha laid down overview, objectives, agenda and features of the event and described the conference as a forum for the confluence of ideas. Guest of Honor Dr. Rakesh Mohan Joshi mentioned importance of Indian culture. He also talked about India as the fastest growing economy. He emphasized on various milestones that have been achieved by the India during this pandemic despite all the barriers. Chief Guest of the conference Prof. Anil D. Sahasrabudhe, Chairman, All India Council of Technical Education (AICTE) elaborated on how cooperation and collaboration are more important than the competition. He also spoke about how AICTE is providing training to the teachers through ATAL training, training for AI, 3D printing, Robotics, Augmented Reality etc. and how UGC, AICTE, Council of Architecture and Council of Pharma are working together under the Higher Education Commission of India so as to improve the quality of education and research for the betterment of the nation. Conference Special International E-Journal titled “International Journal of Advance Innovative Research” published by “Indian Academicians and Researchers Association” was released in presence of esteemed Chief Guest, Guest of Honor, dignitaries and participants of the conference during inaugural session.
Technical Session 1: Marketing
1. Session Chair: Dr. Pankaj Priya, Professor BIMTECH, Greater Nioda
2. Distinguished Speaker: Dr. Ajay Rathor, Director, TIAS, New Delhi
3. Session Cordinator: Dr. Garima Srivastav, I.T.S Mohan Nagar, Gaziabad
Dr. Pankaj Priya ( Professor, BIMTECH, Gr. Noida) shared opening remarks and addressed the audience, how it has impacted in pre and post covid phase of business and industry. Dr. Ajay Rathor mentioned ongoing changes due to Reform, Perform and Transform in service, manufacturing and infrastructure sectors. Nineteen (19) Research papers were online presented in this session by faculty members and researchers of various institutions of the country.
Plenary Session by Distinguished speakers
Prof. Ronnie Figueiredo (Professor at Europeia, Associate Editor INMR JournaL) explained Spinner Innovation Model, which is developed by himself. He said that the Spinner Innovation Model is a model based on Knowledge Intensive services. Dr. Souha Akiki Svahn President and Founder of Innovative knowledge Institute & Paris Graduate School, France) emphasized on the future of education. She talked about how we need to improve the education system and align the education with industry needs. Prof David Wittenberg ( ISME College of Management and Entrepreneurship Mumbai) used a very simple and relevant analogy of cricket to make us understand how to win India in the Global Economy. He told three steps i.e. Strategize, Equip and Execute to make India a successful global player.Prof. Justin Paul (Distinguished Professor UPR, IIMK, Editor in Chief International Journal of Consumer Studies) talked about Survival versus Success. He said that in these challenging situations, first we need to survive and subsequently try to succeed. Lastly, Mr. Ivan Muniz Rothgiesser (Director en ACCEDU),Peru threw lights on the change and collaboration. He emphasized on collaboration rather than competition to deal with any situation.
Technical Session 2: Finance and General Management
1.Session Chair: Dr. Deepak Tandon, Senior Professor, IMI New Delhi
2.Distinguished Speaker: Dr. Jyoti Rana, Dean, Vishwakarma Skill University, Girgaon
Session Coordinator: Dr. Anusha Agrawal , I.T.S Mohan Nagar
Dr. Deepak Tandon shared opening remarks and addressed the audience on topic of innovation for using business & corporate finance, corporate credit, credit management ,syndicate finance, banking and insurance, Behavioural research ,taxation on digital goods and E-auctions. Dr. Jyoti Rana emphasized on need and promotion of research in educational institution and motivated scholars and students for qualitative research work in their respective areas. Fourteen (14) research papers were presented researchers from different.
Technical Session 3 HR and General Management
1. Session Chair: Dr. Amit Srivastav, Associate Professor, TAPai Management institute
2. Session Co Chair: Dr. Amita Shivhare, NMIMS Mumbai
3. Distinguished Speaker: Dr. Anoop Pant, Professor and Program Director, Sharda University Gr Nojda
Session Coordinator: Dr. D. K. Pandey, I.T.S Mohan Nagar, Ghaziabad
Dr. Anoop pant gave opening remarks on contemporary Human resource management practices and emphasized on changing role of Human Resource Department during the covid-19 outbreak and its strategic role in achieving global competitiveness and sustainable development. Fourteen (14) research papers were presented during the session and was duly examined by jury members based on the evaluation criteria. A parallel track for students was also organized for paper presentation by students in which 11 papers were presented by students from various institutions. Lastly, Valedictory speech was given by Director Management Dr. Vidya Sekhri followed by announcement of result made by Prof. Yachna Malhotra and finally event was closed by vote of thanks by Dr. Vivek Pachauri.
Best Paper Awards;
Dr Badal B Rath Product Manager, Webinar Planet, bhvaneshwar 1st Position (Marketing Track)
Prof. Ambili K P, Zamorin’s Guruvayoorappan College, Calicut- 2nd Position (Marketing Track)
Ms. Sana Vakeel, ITS Engg College, Greater Noida- 1st Position (Finance Track)
Dr. Ajay Singh, ABES Engineering College, Ghaziabad-2nd Position (Finance Track)
Prof. Anita Ramrakhyani, -1st Position (HR Track) Research Scholar RKDF University Bhopal
Prof. Mala Sharma I.T.S Ghaziabad, , ,
THE STATESMAN CLUB
PG Management Sports Club ‘STATESMAN’, I.T.S SCHOOL OF MANAGEMENT MOHAN NAGAR, GHAZIABAD
organized Table Tournament on the occasion of “World Table Tennis Day” on 6th April 2021 (Tuesday) for PGDM students at Institute of Technology & Science, Mohan Nagar, Ghaziabad. 18 participants participated in the event. When the event was publicized, we could receive an overwhelming response from the students.
The event started at 3:30p.m with the inaugural session in the presence of Director Management Prof. (Dr.) Vidya Sekhri, Faculty coordinator Dr. D.K. Pandey, Dr. Sanjeev Tandon, Dr. V.N. Bajpai & students.
The winner of the tournament was Pranav Kumar., , ,
Emergence of AI and it’s Role in Marketing Analytics by Dr. Shivani Gupta
I.T.S School of Management Ghaziabad organized an online Guest lecture on“Emergence of AI and its Role in Marketing Analytics”
by Dr. Shivani Gupta on 5 April, 2021 for PGDM batch 2020-22. Dr. Shivani Gupta is a President- PMI South Florida, Advisory Board Member for Broward college & Keiser University USA.
In the beginning of session, the speaker gave a brief introduction about Machine learning & AI learning and what its need for marketing people. Machine learning tell customer segmentation and how should target customer. Three core of data visualisation Tools which is more helpful for business.
Speaker discussed about the Component of AI- Learning (Robots), Reasoning (eg. Gene expression analysis), Problem solving(eg. Identify people from their pics on cruise), Perception (eg. Autopilot, robotic vacuum cleaners)& Language Understanding/ Sentimental analysis (eg review comments).
She alsoelaboratedabout three more important component in AI are- Accuracy, Efficient & Customization & Machine learning for Marketers- High- value prospects, upsell and cross sell,personalized experience and loyal customer and AI powered chatbots. Also she told about Data Driven Marketing – When to Market?Where to Market? What to Market? Why to Market? and How to Market?
Towards the end of the session, few questions were taken from students and Dr. Garima Srivastava concluded the session by her closing remarks and presented a virtual plaque to the guest of honour as a token of gratitude and remembrance., ,
PG Management Sports Club ‘STATESMAN’ organized Cricket and Badminton sports activity, ‘ENTHUSIA-IV’ on 3rd April 2021 (Saturday) for PGDM students at I.T.S School of Management, Mohan Nagar, Ghaziabad. 30 participants participated in the event.
Following events were scheduled for the day which was running parallel:
The event started at 1:30 p.m with the inaugural session in the presence of Director Management Dr.Vidya Sekhri, Faculty coordinator Dr. D.K. Pandey, Dr. Anusha Agarwal, Dr. Sanjeev Tandon, Dr. V.N. Bajpai & students.
The event started with the match between RANGERS Vs STRIKERS leaded by Anuj Srivastava and Himanshu Rai respectively. There was a healthy and tough competition between the two teams but at the end team RANGERS won the match by 6 runs.
Badminton also started at the same time with many participants consists of boys and girls. The participants were highly enthusiastic and passionate to win.
Champion of the game: Girls Double- Sakshi Rawat and Pragati Saxena
Mix Double -Sachin Singh and Arnima Vats
It was indeed a great evening. The event came to an end at 5:00 pm. It was a great experience and much required change for all the students after this lockdown period. The event ended happily with much of learning for each participant.
The award ceremony was held on 5th April 2021 (Monday) in the presence of Director Management Dr.Vidya Sekhri, Faculty coordinator Dr. D.K. Pandey, Dr. V.N. Bajpai., , ,
I.T.S School of Management, Mohan Nagar, Ghaziabad organized a “Welcome Party” for PGDM (2020-22)
batch students to celebrate their arrival in the campus. The welcome party started with the auspicious lamp lighting Ceremony followed by the welcome address delivered by Director Management, Dr Vidya Sekhri. She welcomed all the students on behalf of I.T.S School of Management and blessed them for a successful corporate career and a bright future.
A cultural program was planned by the students entailing wonderful performances including solo singing, poem recitation, solo dance and stand-up comedy act which left the audience mesmerized. PGDM Chairperson, Dr. Anusha Aggarwal congratulated the students for their amazing talent and appreciated them for coordinating & managing the event successfully. Event was concluded with a high tea party. The colors of joy, happiness, togetherness could be seen in students as well as faculty members of the department., , ,
Binary Club Activity.
I.T.S School of Management organized a binary club activity “Dazzling Presenters” for PGDM Batch 2020-2022 on 18th March, 2021.
The activity was conducted in offline mode under the guidance of faculty coordinator Prof. Mansi Singh .The purpose of the activity is to enhance the presentations skills of students and making them confident in giving presentation on stage.
In this activity students took part in team of two. They have to give presentation on a IT company chosen by them on first come first basis. Presentation of students is followed by question and answer asked by judges and audience. Evaluation parameters are presentation skills, communication skills, content, handling questions , etc. The judges for the activity are Prof.Ritika Rathore and Prof.Mansi Singh. There is an audience round also which consist some questions .
All the participants have performed their best to compete and win. It was really a tough competition among all. All the participant were enthusiastic and happy with the activity.
Winners of the activity are:
First-Anuj Kumar Srivastava and Pranav Kumar (Team-AP Squad)
Second-Dr.Saloni Gupta and Shubham Singhal (Team-Doctor with champion)
Third- Himanshu Rai and Himanshu Paliwal.
Activity was concluded with the Prize Distribution Ceremony by Honorable Judges Prof.Ritika Rathore and Prof.Mansi Singh. The winners were felicitated with certificates and amazing prizes.
The activity was a great success where students enjoyed a lot along with fun and learning., , ,
I.T.S. school of management, Ghaziabad and MARRECUS-The Marketing Club has organized “Hit and Try” an online activity
I.T.S. school of management, Ghaziabad and MARRECUS-The Marketing Club has organized “Hit and Try” an online activity on 11th March2021 for PGDM batch (2020-22).
The objective behind the event was to tickle the sales skill of the students.
The activity was conducted in two rounds. The first round was conducted over google forms, where the participants had to answer simple questions regarding the marketing field. Out of all the participants, top 6 participants were selected for the second round. In the second round selected participants have to form a team along with one member of the PGDM 2020-22 batch and proceed to the second round. Participant will be shown a photo of the product and will be given 2 minutes of time to prepare and 5 minutes of time to pitch the products to our judges.
A filler round was also kept for the audience as well, the audience has to guess the brand name according to the hint of the native country of the brand.
The top three winners were as follows:-
FIRST –Kushagra Dwivedi and Himanshu Paliwal (PGDM batch-20-22)
FIRST RUNNER UP- Rohit Kapshey and Himagshu Rai (PGDM batch-20-22)
SECOND RUNNER UP- Kavita Bisht and Farheen Khan (PGDM batch-20-22)
The faculty judges for the activity were Dr.Garima Srivastava and Dr. Sanjeev Tandon., , ,