Department of Management organized One Day Workshop on “Customer Acquisition and Engagement in Digital Marketing through Gamification and AI” for PGDM
Department of Management at I.T.S Ghaziabad organized a One Day Demonstrative workshop on “Customer Acquisition and Engagement in Digital Marketing through Gamification and AI” for Social and Digital Media Marketing participants from PGDM 2018-20 Batch,
conducted by Mr. Debajyoti Banerjee - Founder & CEO at Seven Boats info. system Pvt. Ltd., invited speaker at IIM Shillong, IIT-KGP,BITS-Pilani.
The workshop started with introduction of the Subject and basic fundamentals of Customer Acquisition and customer Engagements. The Participants were also deliberated with the importance of Digital Marketing and its future implication in Analytics.
The workshop started with the Brief about AACRO™ model of Digital Marketing, Understanding digital consumer behaviour, acquisition & engagement, Gamification & it’s relevance, M3 Model - Motivation Momentum Meaning Model, Gamification Strategies -Prize/Rewards, Open Engagement, Timing Urgency, Competitive Leader board, Types of Gamification - Web, Social, Mobile App, purpose - Social engagement, Referral, Retention/Re-Engagement, Lead Gen, Brand Recognition, Gamification Tools - Simple, Readymade & Technical, DIY - Exercise - Make a Gamification strategy or build a quick simple game, AI and its relevance in Digital Marketing.
Towards the End of the Workshop,the Participants were asked to make a quick Chatbot& Content Creation, simple Games.Brief Discussion was also held over Gamification Case studies. Participants were also introduced to Personalization, Email Automation/Drip Feed, NLP Engine, Programmatic Marketing/ Audience Targeting in Ads, Predictive analytics and Word Press.
Workshop Concluded with the closing remark by Director Management Dr. Vidya Sekhri wherein, she highlighted the Importance of the Gamification and Predictive Analytics to the Participants. During the series of discourse, the positive suggestions and feedbacks were also shared by Participants.
The workshop was conducted and coordinated by Dr. Garima Srivastav.
Department of Management at I.T.S Ghaziabad organized a workshop
on “Corporate Governance: Issues & Challenges” by Dr. Sandeep Goel, Associate Professor, Finance at MDI Gurgaon on 5th November, 2019 for the students of PGDM (2019-21) batch. The session started with the formal welcome of the Guest by Dr. Vidya Sekhri, Director (Management) followed by her opening thoughts on the subject.
During his discussion with students Dr Goel covered all possible dimensions of corporate governance, particularly from the perspectives of the corporate board and stakeholders – the two pillars of corporate governance. He also covered the inter-related aspects of different functional areas of management from the financial perspective; along with allied areas of Business Ethics and Corporate Social Responsibility (CSR). Further, he highlighted the concepts and practices of corporate governance from an Indian business environment viewpoint; but with an international focus.
Dr. Goel said that Good Corporate Governance standards are not only important but essential to ensure significant value gain to all the stakeholders of a company, including the minority shareholders, the government and the economy at a large. India has always been at the top in protecting the interests of minority shareholders which can be attributed largely to positive corporate governance norms that have been put in place by the Government and SEBI. He shared the examples of many companies including Satyam, Enron, Reliance, Tata, Infosys etc to discuss the various faces of Corporate Governance.
At last many questions on the topic were raised by the students. The session was very much appreciated by the learners.
Department of Management at I.T.S - Mohan Nagar organized a Workshop to enhance the knowledge and practical exposure on the topic “Financial Modeling” for PGDM IV Trimester Finance specialization students on Saturday, September 28, 2019.
Prominent industry leader Mr. Kapil Kalra (National Head at L&T Infrastructure Finance Co Ltd) took up the workshop and introduced the basic concepts of Financial Modeling relevant to the current scenario to the Finance Specialization students of PGDM (2018-20) batch.
Students got the opportunity to know the concept of hard cost and soft cost, IDC (Interest during construction), project cost and DSCR (Debt Service Coverage Ratio) along with their practical application. Students also got chance to interact with the guest and cleared their relevant doubts and queries regarding the practical problems faced during equity valuation and others.
Dr. Anusha Aggarwal (Head of Finance Department) concluded the session with vote of thanks.
Department of Management organized Two Days Workshop on“Advance Statistical Tools in Marketing Research”
Department of Management organized a Two Days Demonstrative workshop on “Advance statistical tools in Marketing Research” for Marketing Research and Information System specialization participants from PGDM 2018-20 Batch, conducted by Dr.Garima Srivastav.
The workshop started with introduction of basic fundamentals of statistical tools widely used in Marketing Research. The Participants were also deliberated with the importance of Marketing Research and its future implication in Analytics.
First Day of the workshop started with the conceptual framework of EFA and CFA and its difference. The use and importance of SEM through AMOS was also highlighted. Exploratory Factor Analysis was explained by reviewing research papers from Emerald and SSCI/SCOPUS/ABDC Journals. Various technical terms like KMO Statics, PCA, Extract, Rotation method, Display, Maximum Iterations for Convergence, Save scores as variables, Display factor score coefficient matrix, Missing Values, Coefficient Display Format used in EFA were discussed in detailed.
A practice case study and Excel Sheet was provided to the all the participants wherein they were given the questionnaire based on various attributes of perception, they were also rationalized to code and Feed the data in the datasheet of SPSS. Thereafter, analysing the objective of the case they were instructed to apply the EFA and Allocate Names to the factors obtained from the reduced data. The detailed analysis and interpretation was further discussed with the Participants.
On the Second Day of Workshop, the use of Paired Sample T Test, ANOVA were explained with the help of various cases/Excel Sheet and Practice Question. Varied Assumptions were also discussed in detail. Quality Published Research Paper were taken as a Reference. Taking these research papers under consideration and evaluating their objectives and hypothesis, Participants were also explained the need and application of these research tools.
Hand-outs of major SPSS Commands were also handed over to the participants. During the series of discourse, the positive suggestions and feedbacks were also shared by Participants. In the end, All the Participants were felicitated with participation certificates.
4 May 2019
Faculty of Department of Management at I.T.S Ghaziabad, Dr. Charu Chaudhry organized a Faculty Development Program on "Time Management" for faculty members of I.T.S Physiotherapy & Biotechnology College, Murad Nagar on May 4, 2019.
Dr. Ajay Kumar, Director-Management, I.T.S Mohan Nagar Campus inaugurated the program and emphasized upon the relevance of time management as a skill, which is essential to improve workplace productivity, in the dynamic competitive environment. Dr Charu focused on relationship between time management and self-management for professional excellence. With experiential exercises, she sensitized the participants that they can always improve productivity even if they are performing well. She also shared time management tools and techniques that can add value while prioritizing and scheduling the tasks. Various exercises helped participants to identify specific tools they need to use, to gain control of their time and become more efficient in near future. Session was highly interactive and faculty members participated in the program with full enthusiasm and energy. Presence of Director-Management and Dr. V N Bajpai encouraged all the participants.
Faculty of Department of Management at I.T.S Ghaziabad, Dr. Lalit Kumar Sharma conducted a Faculty Development Program on 25th January, 2019 in NIESBUD, Noida. The theme of the program was Importance of Research and Conducting Survey. Total 22 Faculties from different states participated in the program.
The objective of the program was to develop the understanding about importance of Research in business. Program has covered the concept of Marketing information System, Scaling Techniques and Developing Questionnaire. Various techniques of data collection were discussed. Participants have discussed the challenges in data collection for the business. Alternatives were developed for such challenges. All participants had great enthusiasm for learning. It was a great learning experience to all participants.
15 Jan 2019
Department of Management at I.T.S – Mohan Nagar organized a Faculty Development Program for the Department of Biotech at I.T.S - Dental College, Murad Nagar by Dr Lalit Kumar Sharma and Prof Shikha Arora on 15th January 2019.
The modules covered were Team Building, Time Management and Stress Management. The session was full of interactions and activities based on Change management, Problem solving, Flexible thinking, Morale building, Trust & Vision, etc. Participants were sensitized for team work, time matrix and proper utilization of time. Also, the session focussed on the causes of stress and how to control the same.
It was a great learning experience for all participants with several fun activities.
10 Jan 2019
Department of Management at I.T.S - Mohan Nagar organized a Faculty Development Program by Ms. Sandhya Bondriya, IES & Alumni of Standford Graduate Business School and former Director, Ministry of Information and Broadcasting, Government of India on 10th January 2019 on "Digitalization Initiative in the field of Education".
The basic purpose of FDP was to demonstrate application of Artificial Intelligence and Machine Learning tools based on data analytics for increasing faculty efficiency, students' engagement and expediting accreditation work with a common goal to improve learning and teaching experiences more effective, time saving, efficient and universal manner for higher education institution.
All faculty members of Management Department actively participated with zeal and enthusiasm in order to explore and enrich their data driven decisions for students, courses and institution.