It was an enriching opportunity to exchange knowledge with a diverse group of professionals. Dr. Saxena delved into the significance of HR Analytics, elucidating the reasons behind its importance, emphasizing recruitment metrics, and highlighting the pivotal role of various recruitment channels. The session was interactive, featuring hands-on exercises for analysing recruitment channels. Participants were actively engaged, contributing insightful questions and discussions. 

participated and presented their research paper on the title “A STUDY TO MEASURE THE IMPACT OF SOCIAL MEDIA PLATFORMS FOR MARKETING” during 3rd International Conference on “Digital Transformation towards Sustainable Development in Future”, Vision: Viksit Bharat@2047 Organised by Research Affairs Committee, organized by Research Committee Rajdhani College, University of Delhi on March 8th - 9th, 2024.

The Conference was organized on Zoom Platform where around 90 selected papers were presented by Researchers & Scholars from more than 15 countries. 

The event marked a significant gathering of notable leaders and speakers shaping the landscape of the industry.

Mr. Puneet Das, Chairman, National Council on Branding and Marketing, ASSOCHAM & President, Packaged Beverages (India & South Asia), Tata Consumer Products Ltd., extended a gracious welcome to Chief Guest Mr. Shashi Shekhar Vempati, Former CEO, Prasar Bharati.

The event witnessed the insightful keynote address by Mr. Harish Bhat, Former Brand Custodian, Tata Sons, Director, Marketer, Author, and Columnist. He emphasized the essence of exceptional customer experiences across all touchpoints in defining branding and marketing strategies.

Mr. Shashi Shekhar Vempati, Former CEO, Prasar Bharati, stressed the pivotal role of AI in shaping the future of marketing in his keynote address. He also emphasized the significance of data privacy and ethics in navigating regulatory frameworks.

The highlight of the event was an unforgettable award ceremony, honouring visionaries in the industry, for their remarkable contributions, creativity, and impact.

The summit featured a diverse array of panel discussions and masterclasses, covering pertinent subjects such as:

·       Ensuring Data Confidentiality: Navigating the Future of Data Protection in Marketing

·       Hyper-Local Marketing: Strategies for Success in Fragmented Markets

·       Ethics in the Digital Age: Navigating Digital Age Challenges with Dark Patterns, Influencer Dynamics, and Responsible Advertising

·       Evolving Role of Generative AI in Driving Authentic Branding and Customer Experience

·       Elevating Consumer Consciousness: Authentic Engagement and Responsible Marketing Strategies Beyond Branding

The objective of the conference was to provide a robust platform for expression of interest and cognitive thoughts and promote research among all the active participants in the conference .The session was held on the basis of presentation, discussions and followed with one to one feedback. The experts talk based on the Shecession, Gender Parity, Gender Equality, Gender Parity index. The focus of the session was on research papers that addressed actual issues and situations and pros and cons of Role of Women Empowerment in Economic Development.

Student of PGDM 2023-25 Batch, namely Ankita Agarwal, Nishu Yadav, Nirdosh Kumar Singh, Rishi Singh, Priyanka Prakash, Shivangi Gupta along with faculty member’s   Dr. Anusha Agarwal & Prof. Yachana Malhotra attended the sessions.

The event started and ended with talks from influential figures, Chief Guest was   Smt. Nirmala Sitharaman, Union Minister of Finance & Corporate Affairs emphasized that “Goal is not only to make Viksit Bharat, it is our duty to provide better India, and Youth feel proud to live in India. Guest of Honor was Shri Anurag Thakur, Union Minister of Information & Broadcasting and Sports & Youth Affairs and he shared the journey of India from UPA to UPI. He also told us that Hon’ble PM believes in Team Work Sab Ka Sath Sab ka Vikas. The welcome speech was given by Dr. Anish Shah, President, FICCI & CEO, Mahindra Group in which he told us that FICCI is supporting Viksit Bharat and working on 4 aspects:

·         Make in India

·         Women Empowerment

·         Farm Prosperity

·         Sustainability

Special Address was given by Shri Harsh Pati Singhania, J K Paper Ltd. Where he told us that, Viksit Bharat is not just a vision, it is not a desire of individual,it is a desire of collective India.The inaugural session was followed by three stimulating panel discussions on the theme Farmers First. The session focused on improving agriculture for farmers' prosperity and Financial Inclusion Discussion on making India financially strong.

In the post lunch session focused on Women-Led Development the role of women in India's development was discussed.

All the sessions successfully captured the potential of India's manufacturing sector and its strategic importance in economic growth and job creation. The speakers provided valuable perspectives on various aspects of manufacturing, contributing to the vision of making India a global manufacturing leader by 2047.

It was an enriching experience and learning for all and helped everyone to network with the industry professionals.

The proposed expert lecture was intended for the visiting delegation from Bhutan, under the auspices of Indian Technical & Economic Cooperation (ITEC) scheme of the Ministry of External Affairs (MEA), Govt. of India on February 26, 2024.

The two weeks residential training programme on Packaging Technology, was jointly organized by the Ministry of Industrial Development, Govt. of Bhutan & the MEA, Govt. of India, which was held between February 19, 2024 to March 3, 2024. Around 40 domain experts from PAN India (Presence Across Nation) comprised academicians from premier institutions, Corporate doyens and Industry.

The session was highly appreciated by the visiting delegation and the IIP Delhi authorities.

The event witnessed best of the minds representing the Global and Indian IP fraternity. The topics covered were:  Strategies for making India’s IP -Innovation Ecosystem future ready; Building robust IP mechanisms for Innovation facilitation and IP and Innovation for advancing Sustainable Development in India.

Distinguished speakers of the event:

·            Chief Guest : Justice Anish Dayal, Delhi High Court

·            Special Guest  : Mr. John Cabeca, US Intellectual Property Council for South Asia and Mr, Hiroki Watanabe Director IPR & IP Attaché for South Asia. JETRO

This event provided a platform for discussions and recognition in the realm of intellectual property, contributing to the vision of a developed and innovative India. The insights and collaborations fostered during this conclave are poised to shape the future landscape of intellectual property and innovation in the country.

The objective of the conference was to provide a common platform for researchers from the Academia as well as the Industry to discuss and present their research work by providing an opportunity for collaboration among them. Various novel ideas and the prototype models on the above mentioned theme were presented in the conference.

Academicians, researchers, and business executives gave the presentations. The focus of the session was on research papers that addressed actual issues and situations in the field of sustainability, ESG etc. The session's participatory format contributed excellent learning. One-on-one feedback sessions with the participants included recommendations for further research in their areas of interest.