FDP /SDP/ Workshops/Guest Lectures

02 Jul 2016

FDP on Digital marketing process & practices

The world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognized this in their marketing strategies need to adapt fast.

To further strengthen faculties expertise, with the current practices on digital expression; Department of Management - PG (Marketing) organized one-day FDP on "Digital Marketing: Process & Practices" on July 2nd, 2016 from 9.45 A.M onwards at I.T.S - Mohan Nagar Campus.

This FDP (Faculty Development Program) aims to demonstrate exactly how the corporate and businesses are using the digital marketing tools to drive their business results and to keep themselves on the leading edge of business change. This FDP also focuses on equipping the participants with skills required for designing and using right mix of digital marketing mix and how the digital strategy can re-define the potential customer decision journey.

The expert on board Mr. Aveneendra Kumar (Head: Acquisition (Digital) at Locovida (Times of India Group), exclusively demonstrated the real time tracking of two digital resources and explained how it could be beneficial while corporate are designing their marketing mixes.

The FDP was coordinated by Dr. Abhinav P. Tripathi.

View More View Less

22 May 2015

Dr. V. N. Bajpai attended Management Teachers’ Programme at IIM Kozhikode.

Dr. V. N. Bajpai attended Management Teachers’ Programme at IIM Kozhikode.

View More View Less

11 Jun 2013

AICTE sponsored two-week Faculty Development Programme on ETRA-3G WC-2013

AICTE sponsored two-week Faculty Development Programme on Emerging Trends & Research Aspects in 3G Networks & Wireless Communications concluded at I.T.S, Mohan Nagar

View More View Less

04 May 2013

FDP on “Competency Mapping and Assessment Centre”

A Faculty Development Programme was organized on “Competency Mapping and Assessment Centre” on 4th May’13 by Department of Management Studies of Institute of Technology & Science, Mohan Nagar campus, Ghaziabad.

View More View Less

15 May 2012

Staff Development Programme Organized By Dept. of I.T. On “Office Productivity Tools”

First module of the Staff Development Programme on “Office Productivity Tools” was organized on 14th -15th May, 2012 for the candidates in Batch-I and Batch-II in computer lab-6 between 2:00 to 5:00 PM.

View More View Less

27 Dec 2017

FDP on Customer Value Management by Mr. Gautam Mahajan

I.T.S, Ghaziabad organised a Faculty Development Program on Customer Value management for PG Management faculty members on 27th December, 2017. The FDP was conducted by Mr. Gautam Mahajan, President, Inter-link and Customer Value Foundation.

Mr. Mahajan is the leading global thought leader in Total Customer Value Management. Mr. Mahajan worked for a Fortune 50 company in the USA for 17 years and had hand-on experience in consulting, training of leaders, professionals, managers and CEOs from numerous MNCs and local conglomerates like Tata, Birla and Godrej groups. He is also the author of widely acclaimed books “Customer Value Investment: Formula for Sustained Business Success”, “Total Customer Value Management: Transforming Business Thinking.” and " Value Creation: The Definitive Guide for Business Leaders". He was President, of the Indo-American Chamber of Commerce, and was Chairman, PlastIndia Committee, Vice President All India Plastics Manufacturers Association, Trustee Plastics Institute of America. He was a member of the US India think tank. He was Chairman of the US India Economics Relations Forum. Among his honors is a Fellowship from Harvard Business School and Illinois Institute of Technology. He also has 18 US patents.

    The FDP was organized with the objectives:
  • To create awareness about Co-creation of customer value
  • Understanding Concept & global practices
  • Implications for Indian companies in different sectors.

Addressing to the participants Mr. Mahajan highlighted that key development in marketing and business practice in the last decade has been the tremendous growth of customer relationship management (CRM). Many companies have invested significantly in customer databases to understand, monitor, analyse and influence customer behavior. The critical aspect of CRM is customer value, the economic value of the customer relationship to the firm. Customer Value Management is a measure of a company’s customers’ view of the perceived value for money delivered relative to that of their competitors’ customers. It is sometimes known as a Customer Value Added (CVA) approach. He said that effective Customer Value Analysis brings tangible benefits to a company. He shared various examples of multinational companies to make the participants understand the total customer value management and its implications.

The FDP content and the delivery were well appreciated by the participants.

View More View Less

08 Dec 2010

Case Study Workshop on Case Analysis & Solutions was organised for PGDM Students

A case study workshop was organized for PGDM-2nd trimester students on 8th December 2010. The workshop focused on the case analysis & solutions thereof. Dr.Parul Malik & Dr.V.N.Bajpai were the facilitators of the workshop.

View More View Less

17 May 2016

Dr. Vijesh Jain conducted One day workshop at J.K. Papers Ltd. Head Office, New Delhi

Dr. Vijesh Jain, Professor of International Business at I.T.S, Ghaziabad, conducted a one day workshop cum in-house training program at J.K. Papers Ltd., New Delhi at the head office of J.K. Organization, on the topic 'Letter of Credit and Incoterms 2010' on 17th May, 2016.

Around 18 middle to senior executives of various J.K. Group companies including J.K. Papers, J.K. Tyre, Umang Dairies and others attended this highly interactive full day training program. With the help of an academic discourse and practical feedback of the practicing international trade executives who attended this workshop, it was a very enriching full day discussion on the topic.

I.T.S thanks J.K. Organization and J.K. Group for providing this opportunity to conduct this training program for their selected and seasoned company executives. A number of I.T.S faculty members provided inputs and advise to make this prestigious training program successful.

View More View Less

Pages