The workshop was divided into four different levels:
• Self harmony
• Harmony in the family
• Harmony in the Society
• Harmony in nature and cosmos

The first level concentrated on understanding co-existence of self and body, importance of right understanding, analyzing the importance of relationship and identifying the required physical facilities for self comfort and existence. This session also emphasized on role of our pre-conditionings in our day to day decisions and behavior.

The second level talked about prosperity in the family. The difference between intention and competencies of an individual was brought about in this session. Thus, the importance of right evaluation of a person’s competencies was discussed very elaborately. The nine core family values were also shared in this session.

The third level talked about extension of family’s harmony with the society. In the fourth level the importance of correlation amongst the four orders of the entire cosmos i.e physical order, pranic order, animal order, human order so as to understand the relationship of mutual fulfillment within each order. During workshop, sessions were organized on video shows, group discussions and experience sharing, thereby, giving a holistic understanding on the subject.

The session concluded with an understanding that mutual fulfillment is inherent in nature to live in harmony and prosperity. The resource persons for the session from university were Shri Gopalji, Shri Manoj Gupta, Mr. Tarique and Mr. Talaan. Around 80 faculty members from different management and engineering colleges of AKTU participated in the workshop.

The purpose of the workshop was to propagate human values to the student fraternity through faculty and thus creating sensitization amongst students for a better, value driven behavior and self development.

To further strengthen faculties expertise, with the current practices on digital expression; Department of Management - PG (Marketing) organized one-day FDP on "Digital Marketing: Process & Practices" on July 2nd, 2016 from 9.45 A.M onwards at I.T.S - Mohan Nagar Campus.

This FDP (Faculty Development Program) aims to demonstrate exactly how the corporate and businesses are using the digital marketing tools to drive their business results and to keep themselves on the leading edge of business change. This FDP also focuses on equipping the participants with skills required for designing and using right mix of digital marketing mix and how the digital strategy can re-define the potential customer decision journey.

The expert on board Mr. Aveneendra Kumar (Head: Acquisition (Digital) at Locovida (Times of India Group), exclusively demonstrated the real time tracking of two digital resources and explained how it could be beneficial while corporate are designing their marketing mixes.

The FDP was coordinated by Dr. Abhinav P. Tripathi.

During the session the expert on board has suggested that the concept of strategy is centuries old. However, business strategy field has come into picture mainly in the last century. It was also analyzed that for the major part of the last century the focus of business strategy has been primarily on the USA, Western Europe and Japan and in their context. It is understandable because firstly, Europe has taken lead in the Industrial Revolution and USA became the dominant economic power post World War II followed by Western Europe and later joined by Japan.

In the second session they emphasized that the interest in strategy in Indian context has gained currency in last decade of twentieth century particularly post liberalization of 1991. Preliberalization, the main strategy, if any, was to get government license and serve the big lucrative Indian market. Liberalization brought not only foreign competition but also opened Indian companies to the strategic concepts and tools with the incoming of strategic consulting firms like McKinsey, BCG etc.

The objective of this FDP is to look at various aspects of teaching strategic management in the Indian context.

Mr. Mahajan is the leading global thought leader in Total Customer Value Management. Mr. Mahajan worked for a Fortune 50 company in the USA for 17 years and had hand-on experience in consulting, training of leaders, professionals, managers and CEOs from numerous MNCs and local conglomerates like Tata, Birla and Godrej groups. He is also the author of widely acclaimed books “Customer Value Investment: Formula for Sustained Business Success”, “Total Customer Value Management: Transforming Business Thinking.” and " Value Creation: The Definitive Guide for Business Leaders". He was President, of the Indo-American Chamber of Commerce, and was Chairman, PlastIndia Committee, Vice President All India Plastics Manufacturers Association, Trustee Plastics Institute of America. He was a member of the US India think tank. He was Chairman of the US India Economics Relations Forum. Among his honors is a Fellowship from Harvard Business School and Illinois Institute of Technology. He also has 18 US patents.

The FDP was organized with the objectives:
• To create awareness about Co-creation of customer value
• Understanding Concept & global practices
• Implications for Indian companies in different sectors.

Addressing to the participants Mr. Mahajan highlighted that key development in marketing and business practice in the last decade has been the tremendous growth of customer relationship management (CRM). Many companies have invested significantly in customer databases to understand, monitor, analyse and influence customer behavior. The critical aspect of CRM is customer value, the economic value of the customer relationship to the firm. Customer Value Management is a measure of a company’s customers’ view of the perceived value for money delivered relative to that of their competitors’ customers. It is sometimes known as a Customer Value Added (CVA) approach. He said that effective Customer Value Analysis brings tangible benefits to a company. He shared various examples of multinational companies to make the participants understand the total customer value management and its implications.

The FDP content and the delivery were well appreciated by the participants.