Vol. 1 Issue 1 | January – December 2025

S.No	Authors	Paper Title	Pages	Link
1	Prof. Ashutosh Bajpai, Prof. Mohd. Imtiaz, Prof. Fahad bin Zahid	Ethical Marketing and Advertising: Avoiding Deception and Manipulation in Marketing Strategy	2 – 15	View Article
2	Dr. Uma Gulati	Adaptability to Menstrual Cups Questioning Customer Intelligence: A Study on Indian Women’s Satisfaction Towards Menstrual Cups And Sanitary Napkins	16 – 23	View Article
3	Dr. Sheenu Arora	A Review on The Transformation Of Human Resource Management through Artificial Intelligence	24 – 31	View Article
4	Dr. Sandeep Kumar, Dr. Sweta Bakshi	Predicting Customer Behavior: Leveraging Analytics For Strategic Intuition	32 – 41	View Article
5	Dr. Ashish Kr. Jha, Prof. Sunil Upadhyay, Prof. Shilpi Rana, Prof. Mansi	The Influence of Consumer Demographics on Purchasing Behaviour for Green Products	42 – 59	View Article
6	Dr. Sumanta Dutta	Managing Research Integrity in Academic Research	60 – 63	View Article
7	Mrs. Nisha Saurabh Kumari, Dr. Archana Dixit, Dr. Sheenu Arora	Harnessing Digital Finance for Sustainable Green Investment: A Pathway to a Low–Carbon Future	64 – 71	View Article
8	Prof. Prem Lal Joshi	The Effects of Cooperation and Coordination between Internal Auditors and External Auditors: A Literature Review	72 – 98	View Article
9	Dr. Garima Dhankar	An Analytical Overview of the National Education Policy 2020: Trends, Implications, and Future Indications	99 – 110	View Article
10	Dr. Ruchi Srivastava	Artificial Intelligence – A Modern Approach in HR	111 – 116	View Article

Journal of Global Business & Management Research