Dr. Mayank Sharma, Assistant Professor – Marketing was the resource person for the workshop which was attended by BBA Final year students of I.T.S UG campus and faculty members. The main objective of this workshop was to enable students to understand the massive shifts from old marketing to present world we live in today, to abreast them with changing roles and requirements in the field of marketing, discuss and provide insights on new career opportunities in marketing 4.0 and 5.0 and to deliberate upon new age skill sets and competencies required to deliver in the field of marketing, which has ramped up rapidly over years.

The session began with Dr. Mayank discussing about the paradigm shifts that have taken place in the field of marketing, changing customer tastes, habits, preferences, increased expectations, last mile service delivery need, and overall solution. He briefed students about the emerging job titles, their complete job roles, their median salaries, growth rate and an outlook for next 10 years in the industry. Next part of the session was dedicated to brief the competencies required to perform these job roles. To make it learn better, certain student engaging exercises were done, which were thoroughly enjoyed and appreciated by the students.

It was a highly interactive session as students asked their queries related to multiple concepts and contents covered during the workshop. Dr. Mayank Sharma answered the queries of the students, one by one and quenched their academic thirst. In concluding remarks, Dr. Mayank Sharma extended thanks to all the participating students and faculty members.

Keeping in mind the excitement of the children for summer vacation, Utthan, a CSR initiative of Institute of Technology & Science, Ghaziabad, Department of Management, conducted a very interesting session on  "Summer Break Special and Computer Lab activity”  for Government School students of class 1st to 8th in the campus on May 26, 2022. 

During the first part of the activity, Children discussed their interests/hobbies and plan to spend their summer break with the Faculty Coordinators and student volunteers. Also they showcased their talent like dance, sketch etc. to all the Utthan Club students. Students were also given some puzzles and riddles where the creative minds were able to solve them all with utmost enthusiasm. 

In the second half, all the students were taken to Computer Lab where they were asked to draw different figures using the shapes tool of Ms Paint and were asked to discuss various tools of MS paint. 

Faculty Coordinators, Dr. Nitin Saxena and Prof. Shilpi Rana along with student volunteers of Utthan Club motivated the students to indulge themselves in various activities during their summer break and to utilize the best of this time. 

At the end of the day, students were awarded with exciting gifts for the best performances and were given refreshments.

The FDP was very informative and discussed about the knowledge of contemporary developments that are taking place in various dimensions of research to enhance the abilities of participants to carry out independent research, successful research projects and finally to enable them for technical communication national, international journals/conferences. The entire FDP was focused upon fundamentals aspects of relevant research topic selection, literature review, research proposals writing, Data Analysis & Interpretation and writing a quality research paper. The sessions were conducted by eminent experts as resource persons.

The participants also learned through hand-on practices to enable and write the content methodologically. It was full of learning to use the research tools and helps educators in research and enriches learning experiences.

The workshop was initiated under the presence of Dr. Neeraj Sanghi, Professor (Finance) and resource person of the workshop and faculty members of I.T.S UC Campus. The main objective of this workshop was to create awareness of stock market investing to the participants of the workshop. This workshop provided a clear understanding of the need and importance of investment in the stock market. Different investment strategies with different classes of shares have been discussed with the participants. This workshop also focused on usage of online resources and information to create appropriate investment strategies at appropriate times. Dr. Sanghi emphasised on long term investing in the stock market. He discussed the importance and investment strategies related to growth stocks, high dividend yield stocks, value buying, cyclical stocks, high and low beta stocks.

It was an interactive session as participants asked their queries related to the contents covered during the workshop. The resource persons answered the queries of the participants. In concluding remarks, Dr. Neeraj Sanghi extended thanks to all the participants.

Speakers of the session were:

·         Mrs. LopamudraDewan, Associate Manager, Centre for Teaching and Learning at Indian Institute of Management Bangalore

·         Dr. Shekhar Seshadri, A Psychiatrist, and Professor of the Department of Child and Adolescent Psychiatry in NIMHANS, Bangalore, India.

·         Mr. S. Raghunath, Professor of Corporate Strategy and Policy. He is currently the Director at the Indian Institute of Management (IIM) Bangalore.

·         Mr. Chetan Subramanian, Associate Professor at Indian Institute of Management (IIM) Bangalore.

Dr. Shekhar Seshadri, A Psychiatrist and Professor of the Department of Child and Adolescent Psychiatry in NIMHANS, Bangalore, Indiasaid that Theatre is Powerful because of its Immediacy. He Quoted the Theatre of Augusto Boal as a great method of Theatre of the Oppressed. Cinema can also be used in the Intend – Content- Method-Process Paradigm. He also stated that he is going to start a Movie Club soon. This is to watch Curated Films but follow it with Discussion and Debate. This is how we Cultivate Taste.

Mr. S. Raghunath, Professor of Corporate Strategy and Policy. He is currently the Director at the Indian Institute of Management (IIM) Bangalore. Talked about How management is necessary for Cinema. And Cinema and Literature can certainly be used as a tool of research in the public policy sector.

The volunteers for the day were Abhishek, Anuj, Aryan, Shubham, Amit, Om, Anubhav, Jyoti, Sourav, Akash and Atul.

The day’s programme started with a storytelling session by Anuj. It was a very inspiring tale where the basic idea was to teach the children the fact that it is not necessary that the situation will always be in one’s favour. In such circumstances it is more important to keep faith in oneself, one’s near and dear ones and in God above. Things will ultimately come around, but one needs to be patient, no matter how difficult the situation.

The second part of the day’s proceedings consisted of a game of tambola or housie. Aryan took the lead, assisted by Abhishek and Anuj, as the kids were instructed to strike out the relevant numbers as they were announced. As has been the trend at Parivartan, the games are not simply games; the idea here was to encourage memory retention and quick response to stimuli in a competitive environment. The ultimate winners were presented with Sketch Pen Sets.

With the day’s programme drawing to a close, and with everybody exhausted from the exertions, Britannia Good Day biscuits and Melody Coffee-Bite toffees were distributed among the learners, before they headed homewards. Prof. Lokesh Upreti planned and presided over the day’s session, while also guiding the volunteers in the performance of the various tasks.

The session was conducted at AIMA headquarters at Lodhi road. The objective was to launch the book “The Art of Management” written by the famous industry personality Mr. Shiv Shivakumar. Shiv as he is popularly known is one of India's longest-serving CEOs. He is currently the group executive president at Aditya Birla Group. He has worked across multiple industries and categories, and has handled over sixty brands in his career. He was CEO for Nokia in India and subsequently led the company's emerging markets unit; he was also chairman and CEO for PepsiCo South Asia. He is regarded as one of India's leading management and leadership thinkers and speakers. The book was released by a notable journalist Mr Shekhar Gupta, Editor-in-Chief, The Print.

During the book launch Shiv Shivkumar discussed about how this book had taken this shape. He also discussed about the contribution of various industry experts who contributed to the book through their valuable comments. He also talks about the longevity of job and states that the time has changed. Earlier people join the company and plan to retire from the same company but not a day, the average stay in any organisation is 4 years and in America the average age of any CEO is 18 Months.

He further states that how things have changed over the period of time. According to him “The value of a degree done 20 years back is just a piece of paper” he further reinforces that people should work for their own and up-skill themselves on regular basis.

In the last he suggests young people to develop their abilities in solving complex business problems and developing creativity.

Financial Model is a representation of a company's operations in the past, present, and the forecasted future. Students should be aware of how these models are intended to be used as decision-making tools in a company. Company executives might use them to estimate the costs and project the profits of a proposed new project.

The PPP Financial Model was been prepared by the students in Excel by taking into consideration the past, present, and forecasted data. The model was divided into three categories Input, Output, and Management Summary. In the end, the students were able to take the decision whether they can invest in this project or not.

The students participated with great enthusiasm and zeal. During the debriefing session, students have been explained the importance and relevance of the financial model in the real life. The session was highly interactive with a high degree of student engagement.

The sub themes of the program were Fulfilling Nation’s Aspiration through New Education Initiatives, Redefining Skill Ecosystem to Harness Demographic Dividend and Future of Higher Education in the Digital-first Economy. The program started with the welcome address by Chairman, ASSOCHAM National Council on Education followed by Special Address given by Mr. Piyush Nangru, Co-Foundeer, Sunstone and Prof. Mamidala Jagadesh Kumar, Chairman, UGC. Smt. Anandiben Patel, Hon’ble Governor, Uttar Pradesh was the Chief Guest of the day. The discussion was focused on infrastructure, skills, innovation, startups, ecosystem, digital economy, aganwari workers specially women workers, self resilience, technology, and collaboration with both academia and industry. The main dialogue was based on new education policy which is ready to implement at large in different aspects of education and development in the interest of stakeholders of the system. Overall discussion was focused on orientation in the areas of research, technology based education. The latest development at UGC was shared by chairman on inculcating the program structure at rural ground with the help of online education to migrant and poor persons. It was highlighted that the gap between academia and industry should be reduced with latest techno oriented apps and software in the system. The speakers and delegates were from academia and industry like bureaucrats, technocrats, policy makers and regulators in the summit.

Mr. Raghav Gupta, Managing Director, Coursera India & APAC presented his company’s new programs and structure with growth based on upcoming requirement of the market and new education policy. Dr. Prem Maheshwari, Business Director –South Asia D2L, presented his company profile on technology based products and software as per need of the new education policy and campuses for their growth at students and faculty level.

Overall program was very interesting and remarkable in the domain of education, skill, ecosystem and innovation for all the participants.             

The event commenced with the ceremonial lamp lighting and the welcome address of Dr. V. N. Bajpai, Director.  Shri Surinder Sood, Director (PR), I.T.S – the education Group, in his address encouraged all the participants and emphasized that the spirit of participation is more important than winning the competition. Scintillating dance and instrumental performances marked the culmination of the inaugural ceremony.

The two-day celebration comprised of 14 competitions Business Quiz, Antakshari Mania, Solo Dance, Group Dance, Fashion Show, Cyber Game, Shutterbug, Chitrakaar, Nukkad Naatak, Ad Mania, Abhinay, Treasure Hunt and Puzzle Mystery.  Some of the participating institutes were Maharaja Agrasen, Institute of Management Studies, Sri Aurobindo college, Ramjas college, Kamla Nehru college, Shaheed Bhagat Singh college, Dayal Singh college, Motilala Nehru college, Jamia Milia Islamia, KIET and RKGIT.  All the winners were presented with trophies, certificates & cash prizes as a token of celebrating their winning performances.