The inaugural ceremony was graced by dignitaries including

·         Shri Arpit Chadha, Vice Chairman, I.T.S.  The Education Group; 

·         Honorable Chief Guest, Shri Harivansh Narayan Singh, Deputy Chairman, Rajya Sabha, New Delhi;

·         Guests of Honour, Prof. S. K. Kak, Former Vice Chancellor, Mahamaya Technical University (Now AKTU) Lucknow and CCS University, Meerut

·         Guests of Honour, Dr. Manoranjan Sharma, Chief Economist, Informatics Rating, New Delhi.

The ceremonial lamp lighting and Saraswati Vandana was followed by the welcome address by Dr. V. N. Bajpai, Director. He formally welcomed all the dignitaries and participants from various institutes and elaborated on the focal theme of the conference.

Shri Arpit Chadha described the importance of the topic in the current scenario. He encouraged the students to listen actively to the assembled guests.

Dr. Manoj K. Jha, Conference Convenor, briefed about the objectives and shared the overview of the two day conference.

During the ceremony, the commemorative journal of the conference was released by the Chief Guest and  Dignitaries.

Shri Harivansh Narayan Singh spoke about living in an age of rapid technological evolution with AI, ML, Cloud Computing and Data Analytics affecting almost every field.

Prof S. K. Kak, provided food for thought on the conference theme, advising participants to evaluate whether disruption is due to Data Analytics and Digitalization, and whether these two are the solutions for the disruption.

Dr. Manoranjan Sharma commended India’s financial and banking sector for embracing digitalization and technology. He also quoted Indians as being resilient for fighting back through difficult times and motivated participants towards a brighter future.

The session concluded with mementos being presented to all the distinguished guests as a token of appreciation. 

The talk was delivered by the esteemed guest, Prof. (Dr.) Seema Singh, Professor of Economics, Department of Humanities, Delhi Technological University.

Prof. (Dr.) Seema Singh talked about important points in context of different types of analytical methods: -

·         Content Analysis

·         Bibliometric Analysis

·         Cluster Analysis

She elaborated the opportunities and challenges involved in research writing, and guided students on types of methods of research analysis that should be used. She discussed application of statistics in business problem with the help of case study.

She deliberated on the future working trends and also highlighted the skills required to work in a productive manner via Exogenous and Endogenous model like Complex problem solving, Ethnographic Studies, Other emergent methodology – on-line research method.

It was a very interactive session and the participants raised several questions which were answered by Prof.(Dr.) Seema Singh to their satisfaction. Session concluded with the momento to the guest as a token of gratitude and honour. Overall, the session was very enriching and full of learning for the participants.

The purpose of the lab is to impart communication skills in a more practical way to the participants. In the same series of activities of Communication Lab (The Speakers Forum), organized “PARICHARCHA- 2022” The Student Led Panel Discussion for PGDM batch 2021-23 on 19th April, 2022.

The aim of the discussion is to spark conversation between a group of experts from business, politics and thought leaders. The objective of the activity was to make participants enhance their conversational skills and to make them socially aware about the current affairs of the world. In total 10 groups participated and presented their views in form of panel discussion on different topics like Union Budget-2022, Future of E- Vehicles, Privatisation in PSU, Impact of Ukraine and Russian war on Indian economy, Crypto currency, Evolution of Digital India, Sri Lanka Crisis, Green Marketing, New Education Policy, Bio war and Bio weapon..

Each group has to appoint a moderator, news reporter along with a team of panelist from different sections of the society. All the students represented well with a tinge of humor and entertainment. The discussions were further sparked with the firing questions from the audience and the news reporters being appointed by the group. The other interesting element of the activity was that it gave opportunity to the students to experience the hybrid corporate culture, by providing the option of online participation to two participants only in group. This practice gave students a platform to understand the hybrid style of working and be more competent with virtual communication and net etiquettes.

It was indeed an interactive session. Everyone enjoyed it and appreciated the activities of Communication Lab as it helped the students to gain confidence and improvise their oratory skills.

All the winners were rewarded with Trophies, Individual medals and Certificate of Appreciation by Director- Dr. V.N Bajpai, PGP Chairperson- Dr. Anusha Agarwal, Prof. Yachna Malhotra and esteemed judges- Prof. Mayank Sharma and Prof. Shilpi Rana.

The Winners of the activity were

·         Best Moderator-  Sakshi Srivastava

·         Best News Reporter- Sneha Ojha

·         Panelist No 1-  Shivani Sharma

·         Panelist No 2- Nandini Adatia

·         Panelist No 3- Utkarsh Sharma

·         First Best Group Panel Discussion- Group- 6

·         Second Best Group Panel Discussion Group- Group- 7

The top performers of all the three trimester of Communication Lab were also rewarded at the end of the program.

The event inaugurated at 6.00 PM with lightening the lamp by Prof Anusha Agarwal, Prof Satish Kumar, Prof Ritika Rathore, and Prof Vikas Kumar. Dr. Anusha Agarwal interacted with students and encourages them to take part in the event.

No event should be started without seeking blessings of Maa Saraswati, The Goddess of Wisdom. Maa Sarawati Vandana was performed by Ms. Rupali. An outstanding dance performance by Ms. Beshnabi Behara followed by a singing performance by Mr. Harsh took the event to the next level thereafter a beautiful song was sung by Mrs. Kesh Bala for the final year students. Some fun activities like question and answer rounds, Dumb Charades were also played by the students in between. Mr. Zafar, Mr. Shubham Agarwal and Ms. Komal Keshari sung some beautiful songs for audience. Mr. Anuj Kumar Srivastava did a standup comedy and entertained the audience. Students participated in the event with zeal and enthusiasm. The event was hosted by Ms. Luxmi and Ms. Vanshika brilliantly.

The event concluded with the announcement of winners of different activities. Prizes were distributed to the winners of both boys and girls in the categories of best dancer and best singer. Mr. Hosteller and Ms. Hosteller award was given to Ms. Ragini Kumari and Mr. Anuj Kumar Srivastava. A DJ system was also arranged for students in the lawn where boys and girls groove to their favorite songs played by DJ.

A special dinner was also served to the students in the lawn in front of ‘Dronacharya Auditorium’ on this occasion. This was an amazing and enjoyable event. These types of activities keep the students active and strengthen the bond among them. 

The program commenced with ceremonial lamp lighting and Saraswati Vandana.

Director, Dr. V N Bajpai congratulated all excellence awardees on their achievements and blessed all the outgoing students. He advised them to always see themselves as good ambassadors of the Institute and to keep on strengthening the relationship with their Alma mater.

I.T.S Excellence awards were awarded under category of Academic Excellence, Best Leadership, Star Performer, Best Club & Club Member of the batch.  The event witnessed enthusiastic performances from 2021-23 batch. Solo & Group dances, fashion show, surprise games were spectacular and simply mesmerized the audience. Mr. Pranjal Mehrotra and Ms. Tanya Dubey were crowned as Mr. & Ms. Farewell, while Mr. Kushagra Dwivedi & Ms. Koushiki Basu bagged the title of Mr. & Ms. Popular respectively.

Juniors held the audience with their heart throbbing performances. A number of fun filled games were conducted in which the audience participated with full zeal and excitement. Students had mixed emotions as they were leaving Institute and their friends but on the other hand were also excited about as to what future holds for them. Dr. Anusha Agarwal, Chairperson PGDM congratulated them and expressed her desire to see them distinguish themselves across various careers and fields.

At the end, students were all geared to rock the dance floor. With dancing shoes put on, all the students enjoyed the DJ night, specially organized for the seniors by the juniors.

The farewell was a grand success with glitz, glamour and emotions all around.

Hunar Manch (हुनरमंच) event was an academic-cum-fun event, that brought out the Marketing Skills, smartness, drama, laughter, emotions, madness, thrill from the participants in an unique way. This activity ushered participants of PGDM 2021-23 towards creative thinking, team cohesion, active participation and enable them to apply the classroom concepts in a fun way. The event was a Marketing Skit Competition along with banner (digital) presentation and Video Teaser shoot.

Each registered team for this Hunar Manch (हुनरमंच) FunTaskTic Skit Competition ,had performed on-stage enactment (Maximum 15 minutes) where they pitched/sold/position/place/market a product/brand/service in a unique way by adopting the storyline/theme of any bollywood movie, web series/ cartoon series/ famous TV episode. The event saw a huge participation from PGDM 2021-23 batch and 45 students did participated across 08 teams. The event was conceptualised and organised by Dr. Mayank Sharma, Club Coordinator – Marrecus - Marketing Club.

The event was being judged by a panel of 02 members comprising of Dr. Sunil Kumar Yadav and Dr. Sanjeev Tandon who evaluated the teams on 6 parameters of evaluation viz.

-          Conceptualisation of Skit

-          Team Coordination

-          Acting & Screenplay

-          Fitment of product in the theme of act

-          Pitch/Push of product in the Skit

-          Overall Impact & message to the public

The winning teams were awarded with Trophies, Certificates of Appreciation, Team Gift hampers and Individual gifts. The winning teams were:

1) Ist Prize (Team): 'Marketing Hunar Baaz No. 1' – Team Product Pushers (Shivam Pandey, Ankit kumar Jha, Saurabh Singh, Priya Pathak, Amrita Singh)

2) IInd Prize (Team):  'Marketing Hunar Baaz No. 2'   - Team BlackHawks( Niharika Chandra, Papiya Dey, Sneha Ojha, Sakshi Srivastava, Anubhi Sinha)

3) IIIrd Prize (Team): 'Marketing Hunar Baaz No. 3' – Team Sales Yoddha (Shardul Mishra, Amit Kr Singh, Anubhav Saxena, Prakash Chandra Pandey, Shristi Singh, Ravi Prakash Singh)

4) Sabse Dumdaar Performance (Male) - Mr. Ankit Kumar jha

5) Sabse Dumdaar Performance (Female)– Ms. Shruti Maheshwari

6) Most Viral Banner (Team)– Team Mummy keLaadle (Shobhit Singh, Prashant Tyagi, Kunal Sharma, Vipul, Vidhu Saran)

7) Most Viral Teaser Video (Team) - Team Product Pushers

8) Hunar Guru (The Best Comic Judge) – Sumit Kumar

The felicitation ceremony was graced by Dr. Anusha Agarwal, Chairperson PGDM who awarded the winning teams with trophies, certificates of appreciation and gift hampers. Certificates of participation were awarded to all the participating teams.

The Program was initiated under the presence of Mr. Ramesh Bharti, Product Head, Equity at Geojit Financial Services Ltd,  Mr. Manish Kumar, State Head, Geojit Financial Services Ltd, Mr. Bhavuk Garg, Senior Manager, Geojit Financial Services Ltd, Ms. Moumita Goswami, BSE, Geojit Financial Services Ltd, Mr. Sachin Narang, Senior Manager – HDFC AMC, Dr. V.N. Bajpai, Director, Dr. Anusha Agarwal, Chairperson PGDM and Dr. Neeraj Sanghi, Professor (Finance).

Dr. V.N. Bajpai and Dr. Anusha Agarwal welcomed the distinguished guests of the session, by giving plaques and gifts. Dr. Bajpai discussed the importance of such seminars for participants in his inaugural address. Dr. Anush Agarwal emphasized on importance of investment for participants in her address. Dr. Neeraj Sanghi, in his seminal introduction, discussed traditional and modern investment behavior of the investors and its implications.

Mr. Ramesh Bharti, disseminated the knowledge of various investment avenues to the participants in his session. He briefly introduced the participants about investment in banks, post office schemes, public provident fund, equity shares, mutual funds etc. He discussed the power of compounding and rule of 72 and their importance in equity and mutual fund investments with the participants.

Mr. Sachin Narang explained the concept of mutual funds to the participants. He discussed the types of mutual funds and expected returns of mutual funds and equity in long run. In his session, he emphasized on long term investment and clarity of investment goals for mutual fund investment.

It was an interactive session as participants asked their quires related to the contents covered during the seminar. The resource persons answered the quires of the participants. In concluding remarks, Dr. Neeraj Sanghi extended thanks to all the guests for their benign presence.

The volunteers for the day were Sagar, Akash, Amit, Anubhav, Sourav, Baishnabi, Neha, and Abhijeet.

The first session of the day was conducted by Sourav as he involved the students in an exercise on multiplication. The students were called to the board to complete the tasks. With practiced ease, the children completed the assigned sums in a jiffy; those who performed well were presented with toffees.

The second half of the day’s session was carried out by Neha as she narrated a story. The moral of the story was based on the truism Unity is Strength. One of the volunteers Baishnabi had her birthday on the day; so she had brought along pens for the learners, which were then distributed by the volunteers.

With the day drawing to a close, Bikano Namkeen and Melody toffees were distributed among the kids before they proceeded homeward. Prof. Lokesh Upreti planned all the sessions. Prof. Ashutosh Sharma guided and motivated the students in the performance of the various tasks.

The session was delivered by Ms. Smriti Yadav, Partner- Khaitan &Co. & IPR Practice Group. She initiated the session by explaining about Intellectual Property Protector in India. She explained about trademark registration process, conventional marks & non-conventional marks,strong and weak trademarks, designs, exclusion, revocation,commercialization and its impact on IPR. She also quite nicely highlighted on what can’t be registered as a trade mark and confidential information. She emphasized on the concept of trade secrets and peculiarities from Indian law perspective using popular case/ company examples.Further in the session she discussed about the timelines and process for filing patents in India.

The session was quite interactive as participants asked many relevant questions and the guest answered them up to their satisfaction. The session was then concluded with the presentation of a virtual plaque to guest of honor as a token of gratitude. Overall, the session was indeed a very engaging and insightful.

The talk was delivered by our respected guest Mr. Ritesh Dhawan (Co-Founder & CEO at Influenzr Lifestyle) he initiated the session by explaining about how today’s media is changing day by day. How the brands are using the digital media and influencers to promote their products or services. In today’s world users are increasing on digital platforms. He talked about how traditional media like FM, Newspaper, Radio is abolished.

He further added that the Internet is used in various ways. Some of the key points & critical ways can be BGC & UGC. These are the terms of today’s advertisement era like BGC stands for (Brand Generated Content) and UGC stands for (User Generated Content). The difference between two key terms is that brands promote their products by themselves or they use some influencer to promote their products. It's called UGC. Brands are generating more revenue from digital media than the traditional media. He also talked about consumer behaviour towards the advertisement. He gave some examples like Nyka, Boat, Mamaearth; they don’t advertise their products in the Newspaper, FM or any other traditional way. He talked about the technical revolution that happens in every decade. Mr. Ritesh has discussed about advertisement process. He gave an example of former US president Donald Trump and famous singer Justin Bieber how they became successful through digital campaigns. Companies like Netflix and Spotify are using premium pricing to keep the platform advertisement free. Companies are generating more revenue from the influencer. At the End of the session he reveals how digital media influencers earn more money than the normal job going person. 

The session was quite interactive as participants asked many relevant questions and our guest answered them to their satisfaction. The session was then concluded with the presentation of a virtual plaque to the guest of honour as a token of gratitude. Overall, the session was indeed very insightful and thoughtful.