Guest Lecture on “E-Commerce Strategy for B2B Market” for PGDM students
I.T.S School of Management, Ghaziabad, organised a guest lecture by Mr. Ajay Chhabra, Senior Digital Transformation Expert, Trainer and Chief Digital Officer for PGDM-IV Batch (2021-23) students of B2B Marketing on 10th October, 2022.
Mr. Ajay delivered an exciting session about B2B Marketing. The welcome remarks were shared by Prof. (Dr.) Timira Shukla, Director and a plant sapling was presented to the guest.
In the beginning of session, the speaker shared a brief about his professional life and the various roles he had played during his career. He shared information about the leading B2B companies and the manner in which they have grown and exploited the global B2B markets. Mr Chhabra also shared the industry insights and sales of global B2B business. He talked about e-commerce and the strategies companies to grow their business. He also highlighted the difference between business models of B2B & B2C. Providing variety of examples of B2B & B2C, he explained about E-commerce characteristics and the strategic benefits companies adopt to win competition in the B2B market. He emphasized on the skill sets & key traits to become a successful professional. He also elaborated the E-commerce strategy of GE, where he had served exclusively for B2B operations. Towards the end of the session, students asked a few questions related to the subject.
Dr. Sanjeev Tandon, faculty parented a memento to the guest. The session was interactive and engaging for the students., ,
“Sankriya” The Operations Club organizes “ Quiz Mania” for PGDM Students
The Operations Club- “SANKRIYA” of I.T.S School of Management, Ghaziabad organized the mind twisting “QUIZ MANIA” – an exclusive business quiz, for the benefit of PGDM I year students (2022-24) Batch at AB-IV Seminar Hall
on 6th October 2022. Two distinguished faculty members- Dr. Neeraj Sanghi and Prof. Ashutosh Sharma were the judges of the event.
In her inaugural address the PGDM Chairperson, Dr. Anusha Agarwal, appreciated the participating students of PGDM I year for showing their motivation and enthusiasm in the Quiz Mania. The event witnessed a good response where 25 teams comprising two members each, which were later screened for final 8 teams.
Prof. (Dr.) Timira Shukla, Director distributed trophies & certificate to the winners of the Quiz Mania.
The First Prize was begged by Nikhil Jawalia & Dilip Kumar; while Second prize was won by the team members of Soumya Srivastava & Udita Rastogi and Nitish Parashar & Priya Arora got the third Prize. The Director congratulated the winning team members and praised the organizing team members for meticulously organizing the event.
The event Coordinator, Dr. Shailendra Kumar Dube thanked the distinguished Guests and the participants for making the “QUIZ MANIA”, a great success., , ,
International Educational tour to UAE (Dubai, Sharjah and Abu Dhabi)
I.T.S School of Management, Ghaziabad organized an International Educational Tour to UAE (Dubai, Sharjah and Abu Dhabi) for PGDM (2021-23) batch.
Students of PGDM (2021-23) batch along with Prof. Shikha Aggarwal and Dr. D. K. Pandey on the flight to UAE tour (Dubai, Sharjah and Abu Dhabi) in two different groups on 28th and 29th September, 2022. They landed at Dubai airport early in the morning.
After checking out from airport, they first proceeded for a city tour of Dubai covering tourist attractions like Burj- Al- Arab, Sheikh Palace, Palm Jumeirah beach, Dubai frame and Atlantis hotel.
In the evening the group visited famous ‘Fountain Show’ followed by the ‘Dhow cruise’. The cruise was an exhilarating experience with ethnic cultural beauty in the form of dance show, magic and lip-smacking Arabic cuisine for dinner. The day ended on a very beautiful note with the enjoyment of the Arabic culture and the group came back to hotel for an overnight stay. They were amazed to see the cleanliness and beauty of the city, called Dubai.
Second Day of the UAE started with the visit to the famous shopping centers in Dubai, including Centro shopping Complex, Deira City Centre and Meena Bazar. Away from the glitter of Dubai city life the evening for the students was an unforgettable & joyful experience of Desert Safari including exhilarating dune drives in Land cruisers.
The feeling of sand dune bashing cannot be described in mere words. It is indeed a ‘bucket list’ sport. After the exciting experience of desert safari, the group was welcomed in a camp setting for barbeque dinner and some fun, dancing, musical and cultural performances which are symbolic of the Arabic culture. Dubai desert safari in the surrounding sandy desert is a thrilling and electrifying experience.
Third day of the UAE started with a visit to the Synergy University, Dubai. The session at the university focused on the internationalization of education and its significance in the global corporate world. The university officials elaborated on the various opportunities in Dubai. This was followed by industry visit to MediaPro Venues that offers world class venue management services. The Assistant Director of MediaPro Venues Production house conducted a tour of the largest warehouse in Dubai for international venue management.
This was followed by a lavish lunch. Both the groups then proceeded for Sharjah City tour. The major attractions in Sharjah included an on route tour of the University City. The university city is a township area located near the central university of Sharjah. The city had university hospitals; university library; a piece of marvelous architecture and Dewan which is the central administrative office of the Royal Government of Sharjah. The tour also had a stop at the Central Souk, also known as Gold Souk or Blue Souk in Sharjah.
The day ended with a long walk at the Dubai Marina, Jumeriah Beach Road famously called JBR Road and a lavish dinner at the Grand Hyatt.
Fourth Day of the UAE trip included a visit to Abu Dhabi where students witnessed the jaw-dropping beauty of Sheikh Zayed Mosque and the Ferrari World. Beauty of the mosque was beyond words with decorated walls, sky touching tombs and matchless architecture. Thereafter the students visited the most awaited Ferrari World witnessing the real Ferrari cars with the audible sighs later students were taken to wholesale dates market for shopping.
At last it was time to finally board the flight back to India and students returned with countless stories and experiences of the International Educational tour to UAE. They were feeling proud of being a student of I.T.S School of Management that gave them this lovely chance to explore UAE with the best of stay, facilities and the amazing experiences., , ,
CII International Technology Summit 2022
I.T.S School of Management PGDM batch (2021-23) students namely Ishvi Chaudhary, Akshay Ashish, Aditya Barnwal, Hemendra Singh, Sourabh Kumar, Deepanshu Gupta along with Prof. Yachana Malhotra attended the ‘’CII International Technology Summit 2022 -Technology 4.0 Adoption, Adaptation & Enterprise Transformation: The Next Big Leap” scheduled on 19th September 2022 at The Lalit Hotel, Delhi.
The Chief Guest of the summit was Shri Kailash Gahlot Hon”ble Minister- Information &Technology, Administrative Reforms, Transport, Revenue, Law, Justice and Legislative Affairs, Women and Child Development and Government of NCT of Delhi.
The session was inaugurated with the opening remarks of Mr. Vijay Rai Chairman of CLL Delhi Panel of technology. Mr. Rai talked about Industry Revolution & Evolution.
Mr. RohanVerma, Vice Chairman – CLL Delhi State, CEO & Executive Director MapmyIndia and Shri Vivek Pandey, Secretary IT Govt. of NCT Delhi addressed the inaugural session. Mr. Gaurav Dani, Co Chairman CLL Delhi Panel on Technology made concluding remarks for the inaugural session.
Further the session was divided in to five panel discussion:
Session 1 Leveraging intelligent & smart automation as catalyst for enterprise transformation: AI, Data Analytics, IoT, AR/VR and deep technologies. Speakers of the session were,:
· Mr. Praveen Arora, Vice President IoT Tata Communications
· Mr Sachin Agarwal, Head AI Sony India
· Mr.Vinod Bhat, Chief Information Officer Air Vistara
· Mr.Gaurav Arya, Director, Digital Engineering Nagarro.
The Moderator of session was Mr. Saurabh Rai Global Head analytics and Strategic initiatives Tech Mahindra.
Session 2 Unleashing the power of 5G smart digital networks: Ecosystems, infrastructure, devices, technologies, and services. Speakers of the session were,
· Shri Sushil Kumar, Dy. Director General (IoT), Telecommunication Engineering Center Department of Telecommunications Ministry of Communication Government of India
· Mr.Navnit Nakra CEO, India Region One Plus
· Mr.Amit Satpathy, Executive Vice President IoT Enterprise & Consumer Vodafone Idea Limited
· Dr.Arnab Roy, Head of Applied Research - Digital Health Jio
· Mr. Deepal Jain, Principal Consultant Ericsson
· Mr. Anku Jain, Managing Director MediaTek India.
The Moderator of session was Ms Monika Gupta, Vice President - Group 5G & Edge – Industry use cases & Partnerships Capgemini.
Session3: The Promise of Metaverse: Creating exponential value in virtual and immersive world. Speakers of the session were,
· Mr.Arun Karna, MD and CEO AT&T Global Network Services India Pvt Ltd
· Mr.Rrahul Sethi, Chief Metaverse Officer Webbi3
· Mr. Vijay Sethin, Chairman – Advisory Board & Chief Mentor MentorKart
· Ms.Riddhi Adlakha, Head- Digital Marketing TCS.
The Moderator of session was Mr Sunil David Advisor cum Consultant IoT and AI Startup’s and former Regional Director (IoT) AT&T.
Session4: Future of Data, digital, blockchain and cloud computing: Accelerating the digital market economy. Speakers of the session were
· Mr. Ankeet Bhat, Chief Strategy Officer MapmyIndia
· Mr. AkshaySoam Chief Technology Officer Searle
· Mr. George Mathew SVP and Head - Digital Products & Platforms Aditya Birla Management Corporation Pvt.Ltd.
· MrSaurabhAgrawal SVP – Analytics Lenskart.
The Moderator of session was Mr Raj Kapoor Founder India Blockchain Alliance.
Session 5- Tech Start-ups & amp; Trailblazers: stories from Sunicorns to Unicorns.
Speakers of the session were
· Mr.Arham Partap Jain, Founder and Chief Trucking Officer Trucknetic
· Mr.Manohar Charan, CFO, ShareChat
· Mr. Anshoo Sharma, C0-Founder/CEOMagicPin
· Mr.Mayak Gupta, Group CFO,CarDekhoFounder1mg.
The Moderator of session was Mr Manish Gupta Partner Induslaw.
Overall all the sessions were very stimulating and motivating for the students. The day turned out to be highly interactive as students were curious to ask questions and eager to build connections and enhance their networking., , ,
Management Faculty attended “10th Awanish Dev Memorial Lecture”
Dr. Vivek Pachauri and Dr. Shikha Arora from I.T.S School of Management, Mohan Nagar attended the “10th Awanish Dev Memorial Lecture” on 28th September 2022 at Radisson Blu Plaza, NH-8, Near Airport, New Delhi.
The Maruti Suzuki XISS Awanish Kumar Dev Memorial Trust organized the lecture with the support of NHRD Network & Maruti Suzuki. The theme of the lecture was – “Future of industrial Relations : Competitive Edge, Digitization & Transformation” .
The welcome address was delivered by Mr. S.Y Siddiqui, Exec Advisor, Maruti Suzuki.The keynote address was delivered by Mr. Hishashi Takeuchi, MD & CEO, Maruti Suzuki and Mr. Manish Sharma MD & CEO Panasonic India. They talked about the emerging trends in context of the working environment particularly in the post covid times. The need for engaging the workforce at the workplace and building harmonious industrial relations was highlighted by the eminent speakers.
This was followed by the Fireside Chat on “Future of Industrial Relations: Competitive Edge, Digitization & Transformation.” The session was moderated by Mr. SV Nathan, Partner and Chief Talent Officer, Deloitte India, National President, NHRDN and the panellists were Dr. Ranjan K Mahapatra, Director HR – Indian Oil Corporation Ltd. and Dr. C Jayakumar, Executive Vice President & Head – Corporate HR, Larsen & Toubro Ltd.
Further , there was an insightful Corporate Panel Discussion on the theme “Aligning ER Strategy in the New World Order” which was moderated by Mr. Rajiv Dubey, Chairman, Mahindra First Choice Wheels Ltd and the eminent panellists were Ms. Vishpala Reddy ,CHRO, Philips Indian Subcontinent, Mr. Sandeep DSilva Principal Employee Relations, Infosys Ltd., Ms. Aakanksha Lath, Director HR, MakeMyTrip, Mr. Ratan Agarwal , Sr.General Manager HR & Lead Hero Academy, Mr. Shakshar Guha, Head ER, WIPRO Consumer Care and Lighting.
All the sessions were very informative and it was a great learning experience for the participating faculty members., , ,
Utthan Club Activity- Talent Hunt
Utthan, a CSR initiative of Institute of Technology & Science, Ghaziabad, organised a "Talent Hunt" activity for the government school students on September 23 2022. The students were quite enthusiastic during the activity to showcase their hidden talents.
Faculty Coordinators, Prof. Nitin Saxena and Prof. Shilpi Rana along with student volunteers of Utthan Club of PGDM (2021-23) batch coordinated the session.
Some students recited the Poems; many of them performed dances on different songs. Students of class 1 to 3 gave beautiful presentations on different topics. Best 3 performances were awarded with exciting gifts. Students were also taken to the Computer labs where they were taught about powerpoint presentations and its different slide designs.
At the end, all the students were given refreshments., , ,
Guest Lecture on "Digital Marketing: Revenue Models, Metrics and ROI in Media Industry.”
I.T.S School of Management, Ghaziabad organized a guest lecture for students of PGDM (2021-23) Batch on the topic of “Digital Marketing: Revenue Models, Metrics and ROI in Media Industry.”'.
The lecture was delivered Dr Sumit Suri, Head Pricing Strategy (HT Media Digital), HT Digital Streams in the area of Digital Marketing.
The session was started with a warm welcome of guest by Director Dr. Timira Shukla with a few highlights on importance of the topic in current scenario.
Dr Sumit Suri started the session with different revenue models like Affiliate Marketing, CPC, CPM, CPE, CPA etc applicable in different digital marketing practices. He discussed in details about metrics of Google Analytics like session time, page view, bounce rate, exit rate and many more which are important indicators of quality of web traffic and success of digital campaigns. He also spoke about importance of Content in the success of various digital tools like Search Engine Optimisation, YouTube etc.
It was a very insightful and interactive session where students raised several questions which were answered by Dr. Sumit to their satisfaction. Session concluded with the presentation of a plaque to the guest as a token of gratitude and remembrance. Overall, the session was very enriching and full of learning for the participants.
The session ended with concluding remarks by Dr. Satish Kumar., , ,
One day Workshop on Business Simulation “BankStrat” for PGDM (2021-23) Batch
“Tell me and I forget, teach me and I may remember, involve me and I learn” Benjamin Franklin
I.T.S School of Management, Ghaziabad organized a workshop on “Business simulation BankStrat” on 19th September , 2022 for PGDM 2021-23 Batch. The resource person for the workshop was Mr. Debashish J Das, Co-founder, Humanlinks Learning.
PGDM Chairperson Dr. Anusha Agarwal welcomed Mr. Debashish J Das with a plant sapling and highlighted the importance of Simulation exercise for Strategic Management. This encapsulates the essence of Business Simulation. It is an immersive learning experience that allow the students to learning by doing.
The objective of Business Simulation is to enable the students to align business objectives with strategy. It help them improve their business acumen and business finance skills.
Workshop was about Bank Simulation. For every simulation there is an influence diagram which states that what variables impacts business decision. In the game 3 rounds were provided to students to design a bank strategy where they need to take decision as a part of senior management team to identify the key indicators and at the same time allocate the resources so that it should not exceed the given budget just like the normal business scenario where we have to achieve target.
Session was fruitful, knowledgeable and fun at the same time. During the session students raised many queries regarding the game which was handled effectively by the resource person. The session was coordinated by Prof. Kumar Biswas., , ,
Workshop on Qualitative Case study Research
Prof. Parul Gupta and Prof. Charul Agrawal attended one day workshop on Qualitative Case study Research at BIMTECH, Greater Noida on 17th September 2022. The speakers were Prof. Ajoy Kumar Dey and Dr. Shreya Mishra from BIMTECH.
The workshop was focused on formulating research case studies. Dr. Shreya took a comprehensive session where she emphasized on the essentials of writing and publishing a Research case. She shared umpteen examples on how teaching case is different from research case. She also deliberated with the participants as to how they can develop recent contexts into Research Cases.
Prof. Dey explained the inductive and deductive method of data analysis and where each can be used. He further elaborated on how Qualitative Research case writing is still in its nascent stage and needs more and more contributors for it to emerge as a new domain.
At the end of the session all the participants discussed their individual cases which was duly supported by Dr. Shreya and Dr. Dey with their valuable suggestions for improvement. Certificate of participation was also given.
The workshop was also attended by participants from Amity University, DME Noida, Manav Rachna University., ,
Industrial Visit to Yakult Danone India Pvt. Ltd.
I.T.S School of Management, Ghaziabad organized an Industry Visit to Yakult Danone India Pvt. Ltd., Sonipat (Haryana) for PGDM students (2022-24) batch on 16th September, 2022.
Yakult Danone India Pvt. Ltd. is a 50:50 Joint Venture (JV) between Yakult Honsha in Japan and Groupe Danone in France, both of which are global probiotic leaders.
On arrival at the Yakult plant, employees from HR department Ms. Swati Yadav, Asst. Manager – QA, Science & PR, Yakult Danone India Pvt. Ltd. received the students and were seated in their seminar hall. Visit commenced with a presentation to the students wherein the students were apprised as to what is probiotics and what are the health benefits of the drink. They also discussed their method of product distribution in various cities across India. They highlighted that Yakult is being distributed by grocery stores, e-commerce, and Yakult Ladies.
Later on students were taken to the plant were they witnessed the production of Yakult probiotics right from the making of plastic bottles to the packaging of the product ready to be dispatched.
The students were accompanied by faculty members Dr. Sanjeev Tandon and Dr. Puneet Kumar., , ,