I.T.S School of Management, Ghaziabad participated in the “3rd Case Study Competition- INTELLECTUAL ALLIANCE OF IDEAS” on April 25, 2024 organised by School of Business Administration, Bhagwan Parshuram Institute of Technology (BPIT).

In the competition, 36 colleges participated in the first round for presentation of the case, and nine teams qualified for the second round. The round was based on the solution-based question and answer session.

One team of students, including Shikha Mishra, Aditya Gaur, Akash Sharma, and Nidhi Kumari Mishra participated in case “Downfall Of Patanjali” and secured second position in the competition.

Dr. Timira Shukla, Director presided over the Flag - off ceremony. In the address she advised the students to learn about new cultures and perspectives. She encouraged the students about developing new insights from their visit to different places including universities, industries and popular tourist attractions.

Dr. Anusha Agarwal, Chairperson PGDM Program also encouraged and bestowed her blessings on the group for a safe and learning-filled journey & other faculty members were also present for the flag - off ceremony.

The students will be leaving in 3 groups on 23rd , 25th  and 26th  April, 2024 respectively and will be accompanied by Dr. Gurpreet Kaur, Prof. Yachna Malhotra and Dr. D. K. Pandey.

We wish all of them a great journey of exploring & learning.

Director I.T.S School of Management, Dr. Timira Shukla welcomed resource person  Prof. Sheetal, Assistant Professor IIM Shillong.

Prof. Sheetal started the session with an interesting question about what Strategic Marketing means. The speaker inquired about different views and made the idea of Strategic marketing easy to understand, talking about the changing dimension of strategic marketing in contemporary world.

Students were given insights into the significance of Strategic Marketing for a developing nation like India.

In the session a Case study on Challenges Faced by Byju' was studied. Key takeaways intakes were- Financial Challenges: Job cuts, delayed IPO, pressures from lenders, Consolidation: K-10 and exam preparation, Fundraising and Valuation Adjustments: Discrepancies in valuation, Board and Auditor resignations, Ethical and Legal Troubles: Unethical accounting, mishandling user data, legal disputes.

The session ended with an engaging question-and-answer round. This not only heightened students' interest but also contributed to building awareness about the emerging trends of Strategic Marketing.

The ceremony began with auspicious lamp lighting and seeking blessings of Maa Saraswati.

Prof (Dr.) Timira Shukla, Director, I.T.S School of Management lauded the achievements of all merit and performance improvement awardees for their  dedication to academics and learning. She emphasized that life-long leaning, adaptability and agility are important attributes for success.

Dr. Anusha Agarwal, Chairperson PGDM briefed about event and inspiration behind the conceptualization of these awards given by the Institute.

The Award Ceremony was conducted into two categories viz. the Merit Awards and Performance Improvement Awards. In category I, top 10 students of each batch were awarded based on their performance in II & V Trimester. In category II, students were awarded for their performance improvement from Trimester II to I and Trimester V to IV respectively.

All the students were very enthusiastic and contribute their best. The session ended with the concluding remarks by Dr. Anusha Agarwal. She congratulated all the students on this achievement and advised them to put in their best efforts with the same zeal.

 The objective of the conference was to provide a robust platform for Research paper presentation and discussion to  promote research among all the active participants in the conference .The session was held on the basis of presentation of research papers and posters , discussions and followed with one to one feedback  . The experts talk based on the Session on  Evolution of digitalisation and India's Achievements till 2024  . Further the research papers were focused on use of Technologies such as AI, ML ,Cloud computing ,block chain in finance for financial inclusion and sustainability.

The Conference was organized on hybrid mode where around 20 selected papers were presented by Researchers & Scholars from various places of India.

The FDP was organized on Zoom Platform where around 50 Faculty & Research Scholars participated from different parts of India. During the workshop, Research related very important aspects like; Simple and Multiple Regression Analysis, Structural Equation Modelling (SEM), Introduction to the software AMOS, Confirmatory Factor Analysis (CFA), Common bias (CMB) test, Measurement Model Assessment, Discussing Fit Indices and higher order construct etc. were covered. Mr. Ashutosh Sharma was awarded with participation certificate.

Prof. Yachna Malhotra, I.T.S School of Management introduced the importance and requirement of Personal Branding in the professional and corporate life.

An ice breaking activity was conducted to make students alert and active listeners for the session. The session was a mix of both the slide show coupled with some interesting activities, engaging videos and online quizzes to make students understand the significance and need of Personal Branding and how to make best use of their smart phones and social media to increase their networking and branding in the virtual age.

The session covered various aspects of personal branding like creating a personal brand statement, identifying target audiences, and using social media platforms to build a brand. The advantages of personal branding like creating connections, enhanced reach, making narrative and leadership building were discussed at length. Some real life examples coupled with video examples were discussed  for better comprehension of the subject among the audience.

The session concluded with an online quiz on Personal Branding in which all the students actively participated and realized their learning outcomes of the session. The students' joy was further enhanced with the virtual certificates they generated based on the scores in the online quiz.

The attendees were enthusiastic and engaged throughout the workshop, asking questions and sharing their experiences related to social media and personal branding.

With an emphasis on fostering a conducive environment for start-up growth, the event served as a platform for inspiring dialogue and collaboration among budding entrepreneurs and industry experts.

The event started with the inaugural panel discussion on “Start-Up “Ecosystem. The discussion aimed to highlight the role of entrepreneurship and innovation in shaping India’s future.

The panel on “Incubator Start-up Centre of Excellence” deliberated on the importance of establishing incubators as centers of excellence to nurture and support budding start-ups across various sectors. The conversation delved into the realm of deep technology, emphasizing its significance in driving innovation and sustainable growth in the country’s economy.

The discussion highlighted the substantial funding opportunities available for start-ups, with a staggering $60 billion earmarked for the sector over the next two years. The panel expressed optimism regarding India’s potential to emerge as a global leader in entrepreneurship and innovation.

Later students visited exhibition and saw many new ideas being marketed through robust incubator start-up ecosystem. They saw how the potential of deep technology is driving innovation and economic growth, positioning India as a key player in the global start-up landscape.

Students had the opportunity to explore numerous start-up stalls, including well-known brands like Nyka, where they engaged in various activities and won exciting freebies.   The event proved to be an enriching experience for the students, providing them with practical knowledge and hands-on learning opportunities.

There were many participants from various colleges of Delhi University and institutes of Delhi NCR, among them PGDM Students performed very well and got awarded with participation certificates. It was a great learning experience for the students.