29 Jun 2017
“A FDP was organised on 29th June, Thursday at I.T.S, Ghaziabad campus. The topic of the FDP was - Principles of 'Sustainable Competitive Advantage'. The main speaker of the session was Dr. Vijesh Jain, Professor, I.T.S, Ghaziabad. The FDP covered several topics of current interest in strategic management, marketing and governance based on the theme of the topic. The changing role of the business in society in the current context was deliberated and discussed among the participating faculty members who asked several questions to the speaker and which were duly debated. The session was highly interactive and intense in nature. The participant reported that the discussion was very useful for bringing about change in the direction of management concepts being taught in the class and will help update the concepts with the changing business and geopolitical environment across the world.
The FDP covered several new theories propounded by Sir Michael Porter including the theory of Scale, theory of shared value, theory of advantage by cluster approach and other ideas. These ideas are in line with the current changes taking place in businesses. It was argued by the speaker that the perception of entrepreneur about what their business does in the society and perception about the society what a business does are converging for good and so are the goals of the businesses and the governments. It was further argued that government partnership with businesses is must in the current context for the benefit of the business as well as the society. It was also discussed that governments and NGOs have limited resources to carry out welfare job effectively. This gap can be filled by the role of businesses as societal problem solver rather than societal problems creator.
09 Aug 2010
Student Development Programme was organised by Dept. of IT on "DB2 9 Certification" under the aegis of IBM Corporation
A three days extensive student development programme was organized by Department of IT on “DB2 9 certification” under the aegis of IBM Corporation from
06 Mar 2016
Prof. Anuja Roy attended a half a day workshop on “Brand Consumption & Culture” on March 6, 2015 at India International Centre, Max Mueller Road, New Delhi.
Researchers have been working hard on the Brand, Consumption & Culture aspects of the products consumers consume. The landscape of branding is not limited to the name Logo, or even the image, but has far extended within the fibers of each singular aspect of Brand identity. Due to the various traditions and social aspects of culture, the field of marketing is expanding now towards culture where consumption is considered as a social & cultural activity, and it is no more a linear function. The cultural paradigm holds of vital importance to understand the Brand Consumption Culture.
The workshop was organized by Ms. Arbuda Sharma. Arbuda is a researcher and consultant in the area of Brand Consumption Culture, at XLRI Jamshedpur. Presently attempting to develop a framework of Brand Consumption Culture. The workshop focussed on the impact of culture on branding. The session explored various case studies on Kellog’s in India, MTV in India, Citibank. Further, topics such as input elements comprising of brand identity, brand persona, brand communication, Hofstede’s cultural dimensions were discussed.
The workshop witnessed participation from Industry and Academicia. It has been a platform to share experiences on the topic.
27 May 2013
One day FDP on "Futuristic Learning in Economics, Market Research & Global Business" held at I.T.S, Ghaziabad
A one day FDP on "Futuristic Learning in Economics, Market Research & Global Business" was held on 27th May, 2013 at I.T.S, Ghaziabad. FDP dealt with areas of prime importance with a potential to become the areas of futuristic learning. In order to gather skills in these areas for imparting special and differentiating skills to I.T.S students, it was really an interesting and useful faculty development program.
- The FDP covered following topics:
- Future Gateway of Logistics in India with special reference to 4 PL logistics (By Prof. V.K. Arora)
- Applications of Direct Marketing Analysis in Online Shopping (by Prof. Dushayant Tyagi)
- Futuristic Banking Technologies: Economic and Business Feasibility in India, by (Prof. Parul)
- Applications of Structural Equation Modelling (By Prof. A . R. Mishra)
- Future issues of Cross Cultural Management in MNEs (By Prof. Vijesh Jain)
There were a total of 15 participants who took active part in discussions including 3 participants from I.T.S Greater Noida Campus. All participants were given "participation certificates".
The FDP was held under the supervision of Prof. Vijesh Jain, Area Chair – General Management.
31 Jan 2013
Workshop On “Employees First Customer Second” By HCL Technologies Ltd. for PGDM 1st year students (2012-14).
A workshop on “Employees First Customer Second” by HCL Technologies Ltd. was organized for PGDM 1st year students (2012-14).
21 Jan 2012
A Workshop on on “JSP & Servlet using RAD” was organized by I.T.S-Java Club on 20 January, 2012. Prof. Gaurav Midha, Prof. KP Singh and Prof. Abhay Kr. Ray were the resource persons. Total 90 (ninety only) students of MCA IIrd year IV Semester participated in the workshop. This workshop was in view to facilitate the students for practical implantation of JSP in TGMC projects. The following topics were covered in the workshop • Introduction to MVC using RAD • Servlet & life cycle of Servlet, JDBC • JSP compilation and deployment JDBC • MVC implementation At the end of the workshop a quiz was conducted to evaluate the performance of the students and to encourage the competitive spirit among them.
05 Apr 2017
A half day I.T.S In-house workshop on Research writing and SEM was conducted by Dr. Vijesh Jain, Professor, I.T.S on 5th April, 2017. The workshop was attended by a number of management faculties of I.T.S. The workshop was highly interactive and focused on common problems of manuscript submitted for publication in top journals. The workshop also included training on Structural Equation Modeling with the help of pertinent examples and real life research problems discussed during the deliberations.
The highlight of the workshop was a very useful feedback by Dr. A.K. Puri, Director General, I.T.S, Ghaziabad who took time to attend the entire event and even taking efforts to conduct relevant exercises related to the topic of the workshop. All faculty members who attended the workshop thanked the resource persons for being helpful in sharing their rare skills on the topics of the workshop.