06 Mar 2016
Prof. Anuja Roy attended a half a day workshop on “Brand Consumption & Culture” on March 6, 2015 at India International Centre, Max Mueller Road, New Delhi.
Researchers have been working hard on the Brand, Consumption & Culture aspects of the products consumers consume. The landscape of branding is not limited to the name Logo, or even the image, but has far extended within the fibers of each singular aspect of Brand identity. Due to the various traditions and social aspects of culture, the field of marketing is expanding now towards culture where consumption is considered as a social & cultural activity, and it is no more a linear function. The cultural paradigm holds of vital importance to understand the Brand Consumption Culture.
The workshop was organized by Ms. Arbuda Sharma. Arbuda is a researcher and consultant in the area of Brand Consumption Culture, at XLRI Jamshedpur. Presently attempting to develop a framework of Brand Consumption Culture. The workshop focussed on the impact of culture on branding. The session explored various case studies on Kellog’s in India, MTV in India, Citibank. Further, topics such as input elements comprising of brand identity, brand persona, brand communication, Hofstede’s cultural dimensions were discussed.
The workshop witnessed participation from Industry and Academicia. It has been a platform to share experiences on the topic.
20 Jun 2014
Marketing FDP on the theme “India 2020: Readiness for cutting edge marketing” held on 20th June, 2014
A Faculty Development Programme on the theme “India 2020: Readiness for cutting edge marketing” for the faculty members of I.T.S, Ghaziabad was organized at I.T.S Mohan Nagar, Ghaziabad campus on 20th June, 2014. The event was organized with an objective to provide faculty members about their readiness for cutting edge marketing for the year 2020.
The event was formally inaugurated by Dr. B.S.Hothi, Director Management, Sr. Prof. C.K. Sabharwal & Coordinators of this event Dr.V.N. Bajpai & Dr. Mukesh Porwal. In his welcome address, Dr. Hothi welcomed all faculty members and said that technology is changing very fast in the new era, therefore, it is very important for all of us to keep updating ourselves with the use of latest technologies.
After the inauguration ceremony, Prof. C.K. Sabharwal shared his valuable inputs on the theme “India 2020: Readiness for cutting edge marketing”. After that Prof. Lalit Sharma conducted his session on marketing strategies of pharmaceutical companies for the year 2020. Dr. V.N. Bajpai took his session on the Challenges in E-commerce adaption by SMEs in India. Dr. Satish Kumar said that the global companies should always consider local adaptation for their continuous growth. The first session ended with the importance of big data taken by Prof. A.P. Tripathi.
The second session was initiated by Prof. Vinita Srivastava on Brand recall & Brand engagement. After that Prof. G.N. Srivastava talked on importance of Neuro Marketing for the future growth of all companies. Dr. S. Bhattacharya shared his views on application of retail service quality.
The last session was started by Dr. Mukesh Porwal on sectoral analysis of Selected Indian services for the year 2020. Prof. A.R. Mishra conducted his session on discriminent model.
On this occasion, various faculty members from other streams also participated and enriched their knowledge.
18 Apr 2013
“Workshop on Android” by Sh. Vijay Rastogi & Mr. Prabhat Kumar Sisoft Pvt. Ltd., Ghaziabad
04 Feb 2012
Workshop on NEN (National Entrepreneurship Network) was organized on 4th feb 2012 at Bharatiya Vidya Bhavans Usha & Lakshmi Mittal Institute Of Management. Workshop was named as “ Kick- Starting Your Venture”
21 Jan 2012
A Workshop on on “JSP & Servlet using RAD” was organized by I.T.S-Java Club on 20 January, 2012. Prof. Gaurav Midha, Prof. KP Singh and Prof. Abhay Kr. Ray were the resource persons. Total 90 (ninety only) students of MCA IIrd year IV Semester participated in the workshop. This workshop was in view to facilitate the students for practical implantation of JSP in TGMC projects. The following topics were covered in the workshop • Introduction to MVC using RAD • Servlet & life cycle of Servlet, JDBC • JSP compilation and deployment JDBC • MVC implementation At the end of the workshop a quiz was conducted to evaluate the performance of the students and to encourage the competitive spirit among them.
05 Apr 2017
A half day I.T.S In-house workshop on Research writing and SEM was conducted by Dr. Vijesh Jain, Professor, I.T.S on 5th April, 2017. The workshop was attended by a number of management faculties of I.T.S. The workshop was highly interactive and focused on common problems of manuscript submitted for publication in top journals. The workshop also included training on Structural Equation Modeling with the help of pertinent examples and real life research problems discussed during the deliberations.
The highlight of the workshop was a very useful feedback by Dr. A.K. Puri, Director General, I.T.S, Ghaziabad who took time to attend the entire event and even taking efforts to conduct relevant exercises related to the topic of the workshop. All faculty members who attended the workshop thanked the resource persons for being helpful in sharing their rare skills on the topics of the workshop.
15 Jul 2010
Two-day Advanced Faculty Empowerment Workshop was conducted at I.T.S, Ghaziabad under Wipro Mission10X Programme was conducted during 15th & 16th