FDP /SDP/ Workshops/Guest Lectures

15 Mar 2016

Dr. Vijesh Jain & Dr. V. N. Bajpai conducted FDP at KIHEAT, Delhi.

Prof. Vijesh Jain, Associate Professor at I.T.S, Ghaziabad, conducted a technical session cum faculty development lecture as invited speaker at Kamal Institute of Higher Education and Advance Studies, Delhi (Affiliated to I.P. University, Delhi), as part of a National Seminar cum FDP on "International Business and Strategic Management", held at the college campus on 15th March, 2016.

It was also a pleasure for Prof. Vijesh Jain to be welcomed at Institute campus, as chief guest and keynote speaker for the inaugural ceremony of the National Seminar. Faculty and selected students of several IP university affiliated colleges attended the inaugural ceremony followed by a half day technical session cum “faculty development lecture” by him on the topic "Current Geopolitical Environment for Business".

Later in the day, there was another half day technical cum faculty development lecture by Prof. V.N. Bajpai, Professor of Marketing at I.T.S. The topic of the lecture was – Blue Ocean Strategies. The lecture was conducted in an interactive manner with a process focusing on experiential learning. The program was also attended by a number of faculties from Kamal Institute as well as other colleges affiliated to I.P. University, Delhi.

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21 Jun 2014

Faculty Development Programme on “Digital Marketing System”.

Faculty Development Programme on “Digital Marketing System”.

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29 May 2013

Inaugural Ceremony of AICTE Sponsored FDP "ETRA-3GWC-2013"

Inaugural Ceremony of AICTE Sponsored FDP "ETRA-3GWC-2013"

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18 Apr 2013

“Workshop on Android” by Sh. Vijay Rastogi & Mr. Prabhat Kumar Sisoft Pvt. Ltd., Ghaziabad

“Workshop on Android” by Sh. Vijay Rastogi & Mr. Prabhat Kumar Sisoft Pvt. Ltd., Ghaziabad

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04 Feb 2012

Workshop on NEN (National Entrepreneurship Network) on 04th February 2012

Workshop on NEN (National Entrepreneurship Network) was organized on 4th feb 2012 at Bharatiya Vidya Bhavans Usha & Lakshmi Mittal Institute Of Management. Workshop was named as “ Kick- Starting Your Venture”

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29 Jun 2017

FDP Session by Dr. Vijesh Jain on Principles of Sustainable Competitive Advantage

“A FDP was organised on 29th June, Thursday at I.T.S, Ghaziabad campus. The topic of the FDP was - Principles of 'Sustainable Competitive Advantage'. The main speaker of the session was Dr. Vijesh Jain, Professor, I.T.S, Ghaziabad. The FDP covered several topics of current interest in strategic management, marketing and governance based on the theme of the topic. The changing role of the business in society in the current context was deliberated and discussed among the participating faculty members who asked several questions to the speaker and which were duly debated. The session was highly interactive and intense in nature. The participant reported that the discussion was very useful for bringing about change in the direction of management concepts being taught in the class and will help update the concepts with the changing business and geopolitical environment across the world.

The FDP covered several new theories propounded by Sir Michael Porter including the theory of Scale, theory of shared value, theory of advantage by cluster approach and other ideas. These ideas are in line with the current changes taking place in businesses. It was argued by the speaker that the perception of entrepreneur about what their business does in the society and perception about the society what a business does are converging for good and so are the goals of the businesses and the governments. It was further argued that government partnership with businesses is must in the current context for the benefit of the business as well as the society. It was also discussed that governments and NGOs have limited resources to carry out welfare job effectively. This gap can be filled by the role of businesses as societal problem solver rather than societal problems creator.

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09 Aug 2010

Student Development Programme was organised by Dept. of IT on "DB2 9 Certification" under the aegis of IBM Corporation

A three days extensive student development programme was organized by Department of IT on “DB2 9 certification” under the aegis of IBM Corporation from

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06 Mar 2016

Prof. Anuja Roy attended workshop on “Brand Consumption & Culture” at ICC, New Delhi.

Prof. Anuja Roy attended a half a day workshop on “Brand Consumption & Culture” on March 6, 2015 at India International Centre, Max Mueller Road, New Delhi.

Researchers have been working hard on the Brand, Consumption & Culture aspects of the products consumers consume. The landscape of branding is not limited to the name Logo, or even the image, but has far extended within the fibers of each singular aspect of Brand identity. Due to the various traditions and social aspects of culture, the field of marketing is expanding now towards culture where consumption is considered as a social & cultural activity, and it is no more a linear function. The cultural paradigm holds of vital importance to understand the Brand Consumption Culture.

The workshop was organized by Ms. Arbuda Sharma. Arbuda is a researcher and consultant in the area of Brand Consumption Culture, at XLRI Jamshedpur. Presently attempting to develop a framework of Brand Consumption Culture. The workshop focussed on the impact of culture on branding. The session explored various case studies on Kellog’s in India, MTV in India, Citibank. Further, topics such as input elements comprising of brand identity, brand persona, brand communication, Hofstede’s cultural dimensions were discussed.

The workshop witnessed participation from Industry and Academicia. It has been a platform to share experiences on the topic.

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