The FDP was inaugurated by the Keynote speaker Prof J K Mitra Ex Dean, FMS, Delhi University with an overview of relevance of case teaching in Management Education. The second session was taken by Dr. A.K. Puri, Director General, ITS. He emphasized on the various techniques for teaching a case. The post lunch session was conducted by Dr. Harsh V. Verma, FMS, Delhi University. His session was very lively as he had a unique style of presentation, involving every faculty with the counter question and raising many issues and finally winding up with a common solution.

The second day started with a novel way of case writing skills taken by Dr. Mukesh Pandey, Associate Professor-College of Agribusiness Management, Pantnagar University, Uttarakhand and Dr. A.K.Puri, Director General, ITS. They both helped us to focus on identifying the core issue as the first step and to quote the facts without being beased and opinionated. The workshop was than divided in small groups and was personally guided on the leads by both of them.

The third day began with the discussion of the case “Fresh Field Crops” developed by Dr. Mukesh Pandey. He explained the business model to understand the case. Through this case he streamlined how to structure the case and then develop it further. The afternoon session gave a practical awareness by taking up presentation of each lead discussed, a day earlier. The cases developed by the faculties were given a serious thought and suggestion flowed in from everyone to enrich the case further.

The FDP concluded with the distribution of certificates to all the participants. The final touch was given D.G. ITS by sharing the various tips and steps to make the case studies more effective. Prof Anusha Agarwal and Prof Nitin Saxena coordinated the workshop.

To further strengthen faculties expertise, with the current practices on digital expression; Department of Management - PG (Marketing) organized one-day FDP on "Digital Marketing: Process & Practices" on July 2nd, 2016 from 9.45 A.M onwards at I.T.S - Mohan Nagar Campus.

This FDP (Faculty Development Program) aims to demonstrate exactly how the corporate and businesses are using the digital marketing tools to drive their business results and to keep themselves on the leading edge of business change. This FDP also focuses on equipping the participants with skills required for designing and using right mix of digital marketing mix and how the digital strategy can re-define the potential customer decision journey.

The expert on board Mr. Aveneendra Kumar (Head: Acquisition (Digital) at Locovida (Times of India Group), exclusively demonstrated the real time tracking of two digital resources and explained how it could be beneficial while corporate are designing their marketing mixes.

The FDP was coordinated by Dr. Abhinav P. Tripathi.

During the session the expert on board has suggested that the concept of strategy is centuries old. However, business strategy field has come into picture mainly in the last century. It was also analyzed that for the major part of the last century the focus of business strategy has been primarily on the USA, Western Europe and Japan and in their context. It is understandable because firstly, Europe has taken lead in the Industrial Revolution and USA became the dominant economic power post World War II followed by Western Europe and later joined by Japan.

In the second session they emphasized that the interest in strategy in Indian context has gained currency in last decade of twentieth century particularly post liberalization of 1991. Preliberalization, the main strategy, if any, was to get government license and serve the big lucrative Indian market. Liberalization brought not only foreign competition but also opened Indian companies to the strategic concepts and tools with the incoming of strategic consulting firms like McKinsey, BCG etc.

The objective of this FDP is to look at various aspects of teaching strategic management in the Indian context.