The game was about the Chief Marketing Officer who have to make decisions for marketing strategy in giving situations. Products of Sonees Dhonis were:

·     BowRider- Low price for family

·       Skiff- High price for individuals

The decisions have to be taken related to the pricing, product, promotion-mix, and marketing team efforts for both the products. Consumers were dissatisfied with BowRider but the President wants to continue with the product with or without any modifications as well as without extra production cost. So by going for product modification and quality improvement, the BowRider has to sustain in the market its position. The company has to use the budget allocated to it very effectively so that its key performance indicators are met. Utilization of resources to increase sales by taking decisions according to the market, Repackaging of the product, Investing more in the product which is valuable for the market, decision making in the pressurized market to work effectively and efficiently was the learning outcomes of the workshop.

for PGDM & MBA students (Finance specialization) in which the speaker was Dr. S. Chandrashekher, a banker by profession and has a 27 years of experience in different banks. He has analyzed more than 1500 financial statements of SMEs.

First of all we would get to know about many financial terms which is very useful or helpful for us. Financial terms such as credit appraisal, Foreign banks, GIGO, Amortization , Dupont Model, Assets, Liability, difference between profit and profitability. Then we would get to know about the financial instruments such as debentures, bonds, mutual funds, equities, deposits etc. He also gave us the knowledge of applying the Asset- liability Management concept. It is that concept in which the risk faced by a bank due to a mismatch between assets and liabilities either due to liquidity or changes in interest rates.

Then we would get to know about analyzing the balance sheet in 30 seconds in which there are five steps that we have to follow to i.e.

a) Prepare mini balance sheet

b) Apply ALM

c) Identify diversion

d) Convert diversion into percentage

e) Check whether Diversion< 20% for Joint Stock Company and, Diversion< 35% for sole proprietor, Partnership and himdu undivided family.

It means that if the condition of diversion is this then the balance sheet of a company is good otherwise it is bad.

Diversion means moving short term liability into short term asset and long term liability into long term asset.

Then we get to know about the tangible net worth i.e. “Net worth – Intangible assets”

At last the session was ended with the motivational speech of Dr. Vidya Sekhri, Director

Management in which she address about the finance and its importance.

conducted by Mr. Debajyoti Banerjee - Founder & CEO at Seven Boats info. system Pvt. Ltd., invited speaker at IIM Shillong, IIT-KGP,BITS-Pilani.

The workshop started with introduction of the Subject and basic fundamentals of Customer Acquisition and customer Engagements. The Participants were also deliberated with the importance of Digital Marketing and its future implication in Analytics.

 The workshop started with the Brief about AACRO™ model of Digital Marketing, Understanding digital consumer behaviour, acquisition & engagement, Gamification & it’s relevance, M3 Model - Motivation Momentum Meaning Model, Gamification Strategies -Prize/Rewards, Open Engagement, Timing Urgency, Competitive Leader board, Types of Gamification - Web, Social, Mobile App, purpose - Social engagement, Referral, Retention/Re-Engagement, Lead Gen, Brand Recognition, Gamification Tools - Simple, Readymade & Technical, DIY - Exercise - Make a Gamification strategy or build a quick simple game, AI and its relevance in Digital Marketing.

Towards the End of the Workshop,the Participants were asked to make a quick Chatbot& Content Creation, simple Games.Brief Discussion was also held over Gamification Case studies. Participants were also introduced to Personalization, Email Automation/Drip Feed, NLP Engine, Programmatic Marketing/ Audience Targeting in Ads, Predictive analytics and Word Press.

Workshop Concluded with the closing remark by Director Management Dr. Vidya Sekhri wherein, she highlighted the Importance of the Gamification and Predictive Analytics to the Participants. During the series of discourse, the positive suggestions and feedbacks were also shared by Participants.

The workshop was conducted and coordinated by Dr. Garima Srivastav. 

on  “Corporate Governance: Issues & Challenges”  by  Dr. Sandeep Goel, Associate Professor, Finance at MDI Gurgaon on  5th November, 2019 for the students of PGDM (2019-21) batch. The session started with the formal welcome of the Guest by Dr. Vidya Sekhri, Director (Management) followed by her opening thoughts on the subject.  

During his discussion with students Dr Goel covered all possible dimensions of corporate governance, particularly from the perspectives of the corporate board and stakeholders – the two pillars of corporate governance. He also covered the inter-related aspects of different functional areas of management from the financial perspective; along with allied areas of Business Ethics and Corporate Social Responsibility (CSR). Further, he highlighted the concepts and practices of corporate governance from an Indian business environment viewpoint; but with an international focus.

Dr. Goel said that Good Corporate Governance standards are not only important but essential to ensure significant value gain to all the stakeholders of a company, including the minority shareholders, the government and the economy at a large. India has always been at the top in protecting the interests of minority shareholders which can be attributed largely to positive corporate governance norms that have been put in place by the Government and SEBI. He shared the examples of many companies including Satyam, Enron, Reliance, Tata, Infosys etc to discuss the various faces of Corporate Governance.

At last many questions on the topic were raised by the students. The session was very much appreciated by the learners.

Prominent industry leader Mr. Kapil Kalra (National Head at L&T Infrastructure Finance Co Ltd) took up the workshop and introduced the basic concepts of Financial Modeling relevant to the current scenario to the Finance Specialization students of PGDM (2018-20) batch.

Students got the opportunity to know the concept of hard cost and soft cost, IDC (Interest during construction), project cost and DSCR (Debt Service Coverage Ratio) along with their practical application. Students also got chance to interact with the guest and cleared their relevant doubts and queries regarding the practical problems faced during equity valuation and others.

Dr. Anusha Aggarwal (Head of Finance Department) concluded the session with vote of thanks.

The workshop started with introduction of basic fundamentals of statistical tools widely used in Marketing Research. The Participants were also deliberated with the importance of Marketing Research and its future implication in Analytics.

First Day of the workshop started with the conceptual framework of EFA and CFA and its difference. The use and importance of SEM through AMOS was also highlighted. Exploratory Factor Analysis was explained by reviewing research papers from Emerald and SSCI/SCOPUS/ABDC Journals. Various technical terms like KMO Statics, PCA, Extract, Rotation method, Display, Maximum Iterations for Convergence, Save scores as variables, Display factor score coefficient matrix, Missing Values, Coefficient Display Format used in EFA were discussed in detailed.

A practice case study and Excel Sheet was provided to the all the participants wherein they were given the questionnaire based on various attributes of perception, they were also rationalized to code and Feed the data in the datasheet of SPSS. Thereafter, analysing the objective of the case they were instructed to apply the EFA and Allocate Names to the factors obtained from the reduced data. The detailed analysis and interpretation was further discussed with the Participants.

On the Second Day of Workshop, the use of Paired Sample T Test, ANOVA were explained with the help of various cases/Excel Sheet and Practice Question. Varied Assumptions were also discussed in detail. Quality Published Research Paper were taken as a Reference. Taking these research papers under consideration and evaluating their objectives and hypothesis, Participants were also explained the need and application of these research tools.

Hand-outs of major SPSS Commands were also handed over to the participants. During the series of discourse, the positive suggestions and feedbacks were also shared by Participants. In the end, All the Participants were felicitated with participation certificates.

Dr. Ajay Kumar, Director-Management, I.T.S Mohan Nagar Campus inaugurated the program and emphasized upon the relevance of time management as a skill, which is essential to improve workplace productivity, in the dynamic competitive environment. Dr Charu focused on relationship between time management and self-management for professional excellence. With experiential exercises, she sensitized the participants that they can always improve productivity even if they are performing well. She also shared time management tools and techniques that can add value while prioritizing and scheduling the tasks. Various exercises helped participants to identify specific tools they need to use, to gain control of their time and become more efficient in near future. Session was highly interactive and faculty members participated in the program with full enthusiasm and energy. Presence of Director-Management and Dr. V N Bajpai encouraged all the participants.

The objective of the program was to develop the understanding about importance of Research in business. Program has covered the concept of Marketing information System, Scaling Techniques and Developing Questionnaire. Various techniques of data collection were discussed. Participants have discussed the challenges in data collection for the business. Alternatives were developed for such challenges. All participants had great enthusiasm for learning. It was a great learning experience to all participants.