on “Predictive Analytics in Marketing Research using SPSS” for Marketing Research and Information System specialization participants from PGDM 2019-21 Batch on 17th September, 2020. The resource person of the workshop was Dr. Jeffrey Lawrence D’silva -Principal Researcher, Institute of Social Sciences Studies, University of Putra, Malaysia.

The Online Workshop started with introduction of basics of statistical tools widely used in Marketing Research. The Participants were also deliberated with the importance of Marketing Research and its future implication in Analytics.

The instructor further deliberated the fundamentals of multiple linear regression in marketing, Logistic regression in marketing, Hierarchal Regression, importance of HR in marketing Research, Assumptions in Logistic Regression, Data preparation: coding of responses, Interpretation of output from logistic regression and also explained regarding Presenting the results from logistic Regression

A practice case study, Practice exercises and Excel Sheet was provided to the all the participants beforehand.

Hand-outs of major SPSS Commands were also handed over to the participants. During the series of discourse, the positive suggestions and feedbacks were also shared by Participants.

Towards the end of the session the Plaque was presented to the resource Person as token of gratitude and remembrance. Honourable Director Management Dr. Vidya Sekhri also graced the occasion and highlighted the importance of Predictive Analytics in Today’s world.

The workshop was conducted and coordinated by Dr. Garima Srivastav. 

In its endeavour to assist the academic fraternity in achieving excellence in quality publications, Management Department I.T.S Ghaziabad organised a five-day International Faculty Development Program on the focal theme of “Advanced Research Methods Enabling Quality Research publications”. The virtual platform of E-IFDP hosted International speakers of high repute and was attended by more than 200 faculty members and research scholars from 24 states of India and from 18 other countries like U.S.A, Africa, Bahrain, Kuwait, Philippines, Bangladesh, Indonesia, Nepal, Malaysia, Maldives, Morocco, Nigeria and Oman and Turkey.

The digital platform was graced by the presence of Prof. (Dr.) Edward R Lawrence- College of Business, Florida International University, USA; Prof. (Dr.) David Petrie- Adjunct business professor with Concordia Universities, Portland and Chicago; Prof. (Dr.) Lloyd Scott- Technological University, Ireland; Prof. (Dr.) Sandeep Krishnamurthy- Dean at University of Washington (Bothell) School of Business Kirkland, USA; Prof. (Dr.)  Dileep Kumar M. ProfessorAfrica Business School, Mohamed VI Polytechnic University, Africa; Prof. V. Shekhar Accredited Management Teacher by AIMA, India; Prof. (Dr.) Roy Sembel-Professor Distinguished Chair at IPMI International Business School, Indonesia;Dr. Ivan Zupic -Goldsmiths, University of London and Dr.Souha Akiki Svahn- Founder Paris Graduate School, France.

Day1

The inaugural session of the E-IFDP was initiated by the welcome address of Dr. Vidya Sekhri, Director Management Department at I.T.S Ghaziabad. Dr. Sekhri emphasised the importance of quality publications for the academic fraternity. She also mentioned that how in this pandemic situation the technology has actually armed us with numerous opportunities which can always be utilised for better performances.  The digital platform of E-IFDP was graced by the presence of Shri. Arpit Chadha, Vice Chairman I.T.S- The Education Group. Shri Arpit Chadha gave the message of technology adoption with a purpose. In his message Shri. Arpit Chadha touched upon various aspects of how this COVID situation can be turned into opportunity for all. Dr. Anusha Agarwal, E-IFDP Coordinator presented the overview of the five-day FDP.

Prof. (Dr.) Edward R Lawrence- College of Business, Florida International University, Miami, USA delivered the inaugural address. Prof. Lawrence highlighted the importance of formulating a research problem before embarking upon writing a research article.

Prof. (Dr.) David Petrie- Adjunct Business professor with Concordia Universities, Portland and Chicago, delivered the first session of the Day where he highlighted the importance of Industry- academia collaboration for research.

Attaining proficiency in Literature Review is one of the keys to write a quality research paper.  Prof. (Dr.) Lloyd Scott- Head Knowledge in Sustainable Construction Practice Research Group at Technological University Dublin, Ireland gave some useful and pertinent information on “Literature Review – How to do it right”

Day 2

Prof. (Dr.) Sandeep Krishnamurthy- Dean at University of Washington (Bothell) School of Business Kirkland, Washington, USA, delivered a highly interactive session on the topic Truth Claims and Causality in Academic Research. He very well explained to the participants about cause, effect, moderating and mediating effects in research.

Prof. (Dr.) Dileep Kumar M., Professor Research, Strategy, Entrepreneurship and OB, Africa Business School, Mohamed VI Polytechnic University, Africa gave highly useful information on “Instrumentation in Research: Adaption, Adoption and Development” He discussed all three methods of Instrumentation in detail by taking examples from high quality research papers.

Day 3

Prof. V. Shekhar Accredited Management Teacher by AIMA, India was the keynote speaker. Prof. Shekhar has been an alumni of BITS Pilani and IIT Kolkata. He has over two decades of rich academic and corporate experience.

Prof. V. Shekhar painstakingly took all efforts to explain all the technicalities associated with SPSS.  Prof. Shekhar took numerous examples and shared some worksheets with the participants so that the participants can have hands on learning with the tool.

Day 4

Prof. (Dr.) Roy SembelProfessor Distinguished Chair at IPMI International Business School, Indonesiadiscussed the various ways by which academic research in management can be more useful and relevant. Dr. Roy augmented the discussion of research just becoming a ‘paper production function’ and not being able to fruitfully contribute to the business needs. Therefore, he urged to the young researchers and faculty colleagues to learn to step out of their comfort zone and engage with the real world.

Day 5

Session 1:

Dr. Ivan Zupic - Lecturer in Entrepreneurship at Goldsmiths University of London, UK took an interesting session on Bibliometric analytics. For any researcher the task of writing a research article / paper cannot be completed until due attention is given to referencing and Bibliometric.  Dr.Zupic introduced various software for the same which can be used by the researchers in their work. Apart from sharing tips and techniques for Bibliometric analysis Dr.Zupic also discussed the nuances of citations which have become a very important parameter for quality publication.

Session 2

The second session on day 5 was taken by Dr.Souha Akiki Svahn- Founder Paris Graduate School, France on a very contemporary issue of “Research in ethics”. As it is widely known that with the growing number of publications in the academics, the issue of ethics has gained utmost importance. Dr.Souha highlighted the moral conduct which the authors should undertake. She advised that the authors should stay away from falsification and fabrication of the data and maintain high level of ethical standards.

The valedictory session of 5-day E-IFDP had the benign presence of Shri Arpit Chadha, Vice Chairman I.T.S- The Education Group. Shri Arpit Chadha applauded the success of the 5-day E-IFDP. Director Management Department Dr. Vidya Sekhri proposed the vote of thanks. Virtual Plaques were presented to all the speakers at the end of their respective sessions. Participant delegates appreciated the overall coordination and the smooth conduct of the entire program.

 The entire program was conceptualised and executed by Dr. Anusha Agarwal, Dr.Charu Chaudhry and Prof Parul Gupta. 

Director Management Dr. Vidya Sekhri share her opening remarks with the participants by highlighting the emerging need and understanding of Virtual Communication and Technical tools for the smooth conduct of Online Education.
The participants were made familiar with the virtual Communication and virtual meetings. The Rules and Guidelines to carry out effective virtual meetings were also discussed. To make participants confident to conduct Virtual meetings the demonstration of Online Platforms like Google meet and Zoom was given by Prof. Yachna Malhotra by using both laptop and their Smart phones.

To overcome the challenges during this pandemic phase of Covid-19, I.T.S Ghaziabad is taking all the initiatives by using the technology to make its employees up-skill and effective virtual communicators as well.

Prof. Yachna Malhotra offered thanks to all participants for their patient listening and active participation during the session. 

The game was about the Chief Marketing Officer who have to make decisions for marketing strategy in giving situations. Products of Sonees Dhonis were:

·     BowRider- Low price for family

·       Skiff- High price for individuals

The decisions have to be taken related to the pricing, product, promotion-mix, and marketing team efforts for both the products. Consumers were dissatisfied with BowRider but the President wants to continue with the product with or without any modifications as well as without extra production cost. So by going for product modification and quality improvement, the BowRider has to sustain in the market its position. The company has to use the budget allocated to it very effectively so that its key performance indicators are met. Utilization of resources to increase sales by taking decisions according to the market, Repackaging of the product, Investing more in the product which is valuable for the market, decision making in the pressurized market to work effectively and efficiently was the learning outcomes of the workshop.

for PGDM & MBA students (Finance specialization) in which the speaker was Dr. S. Chandrashekher, a banker by profession and has a 27 years of experience in different banks. He has analyzed more than 1500 financial statements of SMEs.

First of all we would get to know about many financial terms which is very useful or helpful for us. Financial terms such as credit appraisal, Foreign banks, GIGO, Amortization , Dupont Model, Assets, Liability, difference between profit and profitability. Then we would get to know about the financial instruments such as debentures, bonds, mutual funds, equities, deposits etc. He also gave us the knowledge of applying the Asset- liability Management concept. It is that concept in which the risk faced by a bank due to a mismatch between assets and liabilities either due to liquidity or changes in interest rates.

Then we would get to know about analyzing the balance sheet in 30 seconds in which there are five steps that we have to follow to i.e.

a) Prepare mini balance sheet

b) Apply ALM

c) Identify diversion

d) Convert diversion into percentage

e) Check whether Diversion< 20% for Joint Stock Company and, Diversion< 35% for sole proprietor, Partnership and himdu undivided family.

It means that if the condition of diversion is this then the balance sheet of a company is good otherwise it is bad.

Diversion means moving short term liability into short term asset and long term liability into long term asset.

Then we get to know about the tangible net worth i.e. “Net worth – Intangible assets”

At last the session was ended with the motivational speech of Dr. Vidya Sekhri, Director

Management in which she address about the finance and its importance.

conducted by Mr. Debajyoti Banerjee - Founder & CEO at Seven Boats info. system Pvt. Ltd., invited speaker at IIM Shillong, IIT-KGP,BITS-Pilani.

The workshop started with introduction of the Subject and basic fundamentals of Customer Acquisition and customer Engagements. The Participants were also deliberated with the importance of Digital Marketing and its future implication in Analytics.

 The workshop started with the Brief about AACRO™ model of Digital Marketing, Understanding digital consumer behaviour, acquisition & engagement, Gamification & it’s relevance, M3 Model - Motivation Momentum Meaning Model, Gamification Strategies -Prize/Rewards, Open Engagement, Timing Urgency, Competitive Leader board, Types of Gamification - Web, Social, Mobile App, purpose - Social engagement, Referral, Retention/Re-Engagement, Lead Gen, Brand Recognition, Gamification Tools - Simple, Readymade & Technical, DIY - Exercise - Make a Gamification strategy or build a quick simple game, AI and its relevance in Digital Marketing.

Towards the End of the Workshop,the Participants were asked to make a quick Chatbot& Content Creation, simple Games.Brief Discussion was also held over Gamification Case studies. Participants were also introduced to Personalization, Email Automation/Drip Feed, NLP Engine, Programmatic Marketing/ Audience Targeting in Ads, Predictive analytics and Word Press.

Workshop Concluded with the closing remark by Director Management Dr. Vidya Sekhri wherein, she highlighted the Importance of the Gamification and Predictive Analytics to the Participants. During the series of discourse, the positive suggestions and feedbacks were also shared by Participants.

The workshop was conducted and coordinated by Dr. Garima Srivastav. 

on  “Corporate Governance: Issues & Challenges”  by  Dr. Sandeep Goel, Associate Professor, Finance at MDI Gurgaon on  5th November, 2019 for the students of PGDM (2019-21) batch. The session started with the formal welcome of the Guest by Dr. Vidya Sekhri, Director (Management) followed by her opening thoughts on the subject.  

During his discussion with students Dr Goel covered all possible dimensions of corporate governance, particularly from the perspectives of the corporate board and stakeholders – the two pillars of corporate governance. He also covered the inter-related aspects of different functional areas of management from the financial perspective; along with allied areas of Business Ethics and Corporate Social Responsibility (CSR). Further, he highlighted the concepts and practices of corporate governance from an Indian business environment viewpoint; but with an international focus.

Dr. Goel said that Good Corporate Governance standards are not only important but essential to ensure significant value gain to all the stakeholders of a company, including the minority shareholders, the government and the economy at a large. India has always been at the top in protecting the interests of minority shareholders which can be attributed largely to positive corporate governance norms that have been put in place by the Government and SEBI. He shared the examples of many companies including Satyam, Enron, Reliance, Tata, Infosys etc to discuss the various faces of Corporate Governance.

At last many questions on the topic were raised by the students. The session was very much appreciated by the learners.

Prominent industry leader Mr. Kapil Kalra (National Head at L&T Infrastructure Finance Co Ltd) took up the workshop and introduced the basic concepts of Financial Modeling relevant to the current scenario to the Finance Specialization students of PGDM (2018-20) batch.

Students got the opportunity to know the concept of hard cost and soft cost, IDC (Interest during construction), project cost and DSCR (Debt Service Coverage Ratio) along with their practical application. Students also got chance to interact with the guest and cleared their relevant doubts and queries regarding the practical problems faced during equity valuation and others.

Dr. Anusha Aggarwal (Head of Finance Department) concluded the session with vote of thanks.