Marketing Analytics and More” for Social and Digital Media Marketing participants from PGDM 2019-21 Batch on 18th& 19thDecember, 2020, conducted by Mr. Debajyoti Banerjee - Founder & CEO at Seven Boats info. system Pvt. Ltd., invited speaker at IIM Shillong, IIT-KGP,BITS-Pilani, IIM Rohtak.

The workshop started with introduction of the Subject and basic fundamentals Digital Marketing. The Participants were also deliberated with the importance of Content marketing Gamification and its future implication in Analytics. The Workshop was divided in Two days’ time schedule.

Day 1 : The workshop started with the Brief about AACRO™ model of Digital Marketing, Understanding digital consumer behaviour, acquisition & engagement, Gamification & it’s relevance, M3 Model - Motivation Momentum Meaning Model, Gamification Strategies -Prize/Rewards, Open Engagement, Timing Urgency, Competitive Leader board, Types of Gamification - Web, Social, Mobile App, purpose - Social engagement, Referral, Retention/Re-Engagement, Lead Gen, Brand Recognition, Gamification Tools - Simple, Readymade & Technical, DIY - Exercise - Make a Gamification strategy or build a quick simple game, AI and its relevance in Digital Marketing.

Day 2 : The workshop resumes with the concept of You tube channel Promotion & Marketing Analytics & Marketing Intelligence, you tube channel setup, you tube creator studio, Video Promotion Strategies, You tube SEO, Cards, End Screens, Watermark, CTA Youtube Partner Program to earn Money, ACC method, Segmentation & Preference, Measurement New vs returning, Frequency, Recency & Engagement/Goal, Heatmap & User interaction Ananlysis, User Flow Ananlysis Technology, Browsers, Mobile Usage analysis Web traffic.

Towards the conclusion, Director (Management), Dr Vidya Sekhri Felicitated the resource person with the virtual Plaque as a token of gratitude & remembrance. She highlighted the Importance of the Gamification and Predictive Analytics to the Participants. During the series of discourse, the positive suggestions and feedbacks were also shared by Participants. Dr Garima Srivastav proposed vote of thanks as a closing the remark which brought Two-day workshop towards the end.

The workshop was conducted and coordinated by Dr. Garima Srivastav. 

“Investment Awareness among the Young Generation” for PGDM batch 2020-22 on 9th December, 2020. The expert for the session was Mr. Shamsher Singh. He is an MBA graduate and a certified financial planner who has conducted over 8000+ training sessions with distributors and senior professionals in the Banking and Insurance sector.  He is also a CNBC Financial Award winner.

Mr. Singh apprised the participants about the need to understand and identify personal investment goals and accordingly choose suitable investment options to maximize the return.  He elaborated the three most important considerations for any product i.e., Returns, Safety and Liquidity. He also briefed the participants about Gold Exchange Traded Funds - ETF along with other categories of fund investments.

Students raised a number of queries which was satisfactorily answered by the expert. Towards the end of the session, a virtual plaque was presented to the expert as a token of gratitude and remembrance.

on“Emotional Competencies That Enhance Leadership and Teamwork” by Dr. Anjana Sen on 27 th October, 2020.Dr. Anjana Sen is a consultant and coach for emotional intelligence and neuroleadership. She is a medical professional and has designed and facilitated several workshops on ego awareness and balance, stress management, relationship management, empathy enhancement and neuro-leadership.

Workshop began with the welcome address by Director Management, Prof.(Dr.)Vidya Sekhri. Dr Anajana Sen started the session by emphasizing upon the level of emotional intelligence of a new born baby and an adult and identified the emotional intelligence as the third eye of a human being. She spoke about transformative emotional intelligence which is the learned ability to think constructively and act wisely. She beautifully explained the components of emotional intelligence –Self-Awareness, Self-Regulation, Empathy and Relation Management.She also mentioned about chemistry of emotions, effect of ego and emotion on physical, mental & spiritual health and ways to process anger. She further discussed that through appropriate anger management techniques, one can use your anger as a motivator to make positive changes around oneself and that's what constructive anger is all about.She elaborated upon the relevance of emotional intelligence for a leader. She said that when we learn to lead our thoughts and attention and take responsibility for fulfilling our own needs then we are ready to work alongside others and lean a team.

She engaged students with story based activities and captivating visuals of presentation in the entire workshop. Students raised relevant questions to explore emotional intelligence as one of the leadership and team based competency.

Towards the end, Dr. Charu Chaudhary gave vote of thanks and digital plaque to the guest speaker as the token of gratitude and remembrance. It was a great learning experience for all participants.

successfully completed AICTE Training & Learning( ATAL) Academy sponsored online Workshop on “Stress Management ” from 5th October-9th October, 2020 .

The workshop was focused towards conceptual overview and hands on experience on many facets of stress management strategies, types & practical exposure through activities. There were 14-15 online sessions of 1.5 each, distributed over the 05 days of the FDP.(3 Sessions per day). Assignments and final test was a part of successful completion of FDP.

The objective of the workshop was to learn and assess their personal levels of stress and to determine the root causes of their stress and learners was equipped with practical tips and techniques for reducing & relieving stress, new ways of dealing with stressful situations, people and attitudes can be developed. Though life provides various demands that may prove troublesome to handle, stress management provides variety of how to manage anxiety and maintain overall well-being.

with a view to familiarise PG students from both PGDM and MBA courses with the issues relating to starting entrepreneurial ventures. The two resource persons invited for the same were Dr Nikhil Agrawal, CEO, Foundation for Innovation and Research in Science and Technology (FIRST), IIT Kanpur and Mr Amitava Pal, Associate Dean IISM and Mentor AIM, NITI Aayog.

Welcoming the guests on the occasion, Director (Management) and President, IIC ITS, Dr Vidya Sekhri spoke about the goals of the IIC initiative and highlighting the objective of the session emphasized on the need and importance of Entrepreneurship during these turbulent times. She also referred to how, in spite of the constraints imposed by the pandemic, technology had afforded us the ability to have this interaction. She urged the students to use this pandemic as an opportunity to explore new business ideas and convert them into a venture.

The first eminent speaker Dr. Nikhil Agrawal discussed the various facets of incubating entrepreneurial ventures and the support provided by IIT in this regard.  He discussed the types of ventures that the IIT would willingly take into consideration irrespective of the educational institution of the student innovator with its nondiscriminatory approach. Frequently referring to his experiences at FIRST, he stressed on the fact that it was not necessary to have a background in the IITs to be an innovator. He pointed out that anybody with a promising idea was welcome to approach incubation centres such as the one he was associated with. He also referred to how innovative ideas from India had helped to combat the Covid crisis and oriented the students on design thinking. He exemplified this through the masks developed by his institute which were being used by leaders like the Prime Minister as well as other public figures and alluded to the development of ventilator technology.

The second distinguished resource speaker Mr. Amitava Pal shared his views on how venture capitalists and investors needed to be approached for any new project. He emphasised that what mattered was the idea and not where it came from. Accepting that it was not always easy to come out with an original concept, he said that it was necessary to distinguish one’s own creation from other competing ideas. He focused on ideation and the relevance of it from the customer perspective and also shared inputs on the precise extent to which ideas can be shared with investors.  While words like ideation are thrown about a lot, it was important to give proper thought to the same as the corporates are always interested in contributing to anything which holds promise. While an individual may have several ideas, one needed to start from the low hanging fruit, viz. those that are most possible to convert into reality. It was also necessary to speak to several people and develop one’s own network so as to have a better conception of one’s creation. He discussed the importance of strengthening networks and focusing on creation of a self brand that is able to pull people rather than creation of the product brand. He also highlighted the extreme hard work that needs to be put in by the innovator.

All the student participants were actively involved during the entire session as reflected in their rapt attention and they raised their concerns and doubts throughout the session. Such an interactive session definitely goes a long way in nurturing young innovators.

Wrapping up the session, Dr Rajeev Johari, Convener, IIC ITS followed the Director (Management), President- IIC in thanking the corporate guests along for making time for the interaction with the students and hoped that ITS would have the pleasure of having them for many more such occasions of thoughtful insights in future.

The resource person of the workshop was Mr. Kapil Kalra, CFA, Vice President, Sky Power Global, Toronto, Ontario, Canada. He has a rich  15 + years of experience in diversified C&IB (focusing on Infrastructure Project Financing) across different critical verticals of wholesale banking.

The workshop started with the motivational words by Dr Vidya Sekhri, Director-Management, She highlighted on the importance of financial modeling in today’s scenario.

The speaker started with introduction of basics of Financial Modeling widely used in Excel. The Participants were also deliberated with the importance of Modeling and its future implication in how to take decisions in models. 

He had shown students how to do a modeling of a project from scratch as well as give some real time scenario to build financial modeling. He further deliberated the Fundamentals of Financial Modeling, and how to implement in the excel in the well-mannered form; Assumptions in Financial Modeling as per industry aspects, interpretation of output from model and the also explained regarding presenting the results from financial modeling. Also discuss the various important components of financial modeling, what are things we need to consider to build a good model.

He also took questions from the students and answered them satisfactorily. Towards the end of the session, the Plaque was presented to the Speaker as a token of gratitude and remembrance. The entire workshop was very informative & inspiring for everyone

on “Predictive Analytics in Marketing Research using SPSS” for Marketing Research and Information System specialization participants from PGDM 2019-21 Batch on 17th September, 2020. The resource person of the workshop was Dr. Jeffrey Lawrence D’silva -Principal Researcher, Institute of Social Sciences Studies, University of Putra, Malaysia.

The Online Workshop started with introduction of basics of statistical tools widely used in Marketing Research. The Participants were also deliberated with the importance of Marketing Research and its future implication in Analytics.

The instructor further deliberated the fundamentals of multiple linear regression in marketing, Logistic regression in marketing, Hierarchal Regression, importance of HR in marketing Research, Assumptions in Logistic Regression, Data preparation: coding of responses, Interpretation of output from logistic regression and also explained regarding Presenting the results from logistic Regression

A practice case study, Practice exercises and Excel Sheet was provided to the all the participants beforehand.

Hand-outs of major SPSS Commands were also handed over to the participants. During the series of discourse, the positive suggestions and feedbacks were also shared by Participants.

Towards the end of the session the Plaque was presented to the resource Person as token of gratitude and remembrance. Honourable Director Management Dr. Vidya Sekhri also graced the occasion and highlighted the importance of Predictive Analytics in Today’s world.

The workshop was conducted and coordinated by Dr. Garima Srivastav. 

In its endeavour to assist the academic fraternity in achieving excellence in quality publications, Management Department I.T.S Ghaziabad organised a five-day International Faculty Development Program on the focal theme of “Advanced Research Methods Enabling Quality Research publications”. The virtual platform of E-IFDP hosted International speakers of high repute and was attended by more than 200 faculty members and research scholars from 24 states of India and from 18 other countries like U.S.A, Africa, Bahrain, Kuwait, Philippines, Bangladesh, Indonesia, Nepal, Malaysia, Maldives, Morocco, Nigeria and Oman and Turkey.

The digital platform was graced by the presence of Prof. (Dr.) Edward R Lawrence- College of Business, Florida International University, USA; Prof. (Dr.) David Petrie- Adjunct business professor with Concordia Universities, Portland and Chicago; Prof. (Dr.) Lloyd Scott- Technological University, Ireland; Prof. (Dr.) Sandeep Krishnamurthy- Dean at University of Washington (Bothell) School of Business Kirkland, USA; Prof. (Dr.)  Dileep Kumar M. ProfessorAfrica Business School, Mohamed VI Polytechnic University, Africa; Prof. V. Shekhar Accredited Management Teacher by AIMA, India; Prof. (Dr.) Roy Sembel-Professor Distinguished Chair at IPMI International Business School, Indonesia;Dr. Ivan Zupic -Goldsmiths, University of London and Dr.Souha Akiki Svahn- Founder Paris Graduate School, France.

Day1

The inaugural session of the E-IFDP was initiated by the welcome address of Dr. Vidya Sekhri, Director Management Department at I.T.S Ghaziabad. Dr. Sekhri emphasised the importance of quality publications for the academic fraternity. She also mentioned that how in this pandemic situation the technology has actually armed us with numerous opportunities which can always be utilised for better performances.  The digital platform of E-IFDP was graced by the presence of Shri. Arpit Chadha, Vice Chairman I.T.S- The Education Group. Shri Arpit Chadha gave the message of technology adoption with a purpose. In his message Shri. Arpit Chadha touched upon various aspects of how this COVID situation can be turned into opportunity for all. Dr. Anusha Agarwal, E-IFDP Coordinator presented the overview of the five-day FDP.

Prof. (Dr.) Edward R Lawrence- College of Business, Florida International University, Miami, USA delivered the inaugural address. Prof. Lawrence highlighted the importance of formulating a research problem before embarking upon writing a research article.

Prof. (Dr.) David Petrie- Adjunct Business professor with Concordia Universities, Portland and Chicago, delivered the first session of the Day where he highlighted the importance of Industry- academia collaboration for research.

Attaining proficiency in Literature Review is one of the keys to write a quality research paper.  Prof. (Dr.) Lloyd Scott- Head Knowledge in Sustainable Construction Practice Research Group at Technological University Dublin, Ireland gave some useful and pertinent information on “Literature Review – How to do it right”

Day 2

Prof. (Dr.) Sandeep Krishnamurthy- Dean at University of Washington (Bothell) School of Business Kirkland, Washington, USA, delivered a highly interactive session on the topic Truth Claims and Causality in Academic Research. He very well explained to the participants about cause, effect, moderating and mediating effects in research.

Prof. (Dr.) Dileep Kumar M., Professor Research, Strategy, Entrepreneurship and OB, Africa Business School, Mohamed VI Polytechnic University, Africa gave highly useful information on “Instrumentation in Research: Adaption, Adoption and Development” He discussed all three methods of Instrumentation in detail by taking examples from high quality research papers.

Day 3

Prof. V. Shekhar Accredited Management Teacher by AIMA, India was the keynote speaker. Prof. Shekhar has been an alumni of BITS Pilani and IIT Kolkata. He has over two decades of rich academic and corporate experience.

Prof. V. Shekhar painstakingly took all efforts to explain all the technicalities associated with SPSS.  Prof. Shekhar took numerous examples and shared some worksheets with the participants so that the participants can have hands on learning with the tool.

Day 4

Prof. (Dr.) Roy SembelProfessor Distinguished Chair at IPMI International Business School, Indonesiadiscussed the various ways by which academic research in management can be more useful and relevant. Dr. Roy augmented the discussion of research just becoming a ‘paper production function’ and not being able to fruitfully contribute to the business needs. Therefore, he urged to the young researchers and faculty colleagues to learn to step out of their comfort zone and engage with the real world.

Day 5

Session 1:

Dr. Ivan Zupic - Lecturer in Entrepreneurship at Goldsmiths University of London, UK took an interesting session on Bibliometric analytics. For any researcher the task of writing a research article / paper cannot be completed until due attention is given to referencing and Bibliometric.  Dr.Zupic introduced various software for the same which can be used by the researchers in their work. Apart from sharing tips and techniques for Bibliometric analysis Dr.Zupic also discussed the nuances of citations which have become a very important parameter for quality publication.

Session 2

The second session on day 5 was taken by Dr.Souha Akiki Svahn- Founder Paris Graduate School, France on a very contemporary issue of “Research in ethics”. As it is widely known that with the growing number of publications in the academics, the issue of ethics has gained utmost importance. Dr.Souha highlighted the moral conduct which the authors should undertake. She advised that the authors should stay away from falsification and fabrication of the data and maintain high level of ethical standards.

The valedictory session of 5-day E-IFDP had the benign presence of Shri Arpit Chadha, Vice Chairman I.T.S- The Education Group. Shri Arpit Chadha applauded the success of the 5-day E-IFDP. Director Management Department Dr. Vidya Sekhri proposed the vote of thanks. Virtual Plaques were presented to all the speakers at the end of their respective sessions. Participant delegates appreciated the overall coordination and the smooth conduct of the entire program.

 The entire program was conceptualised and executed by Dr. Anusha Agarwal, Dr.Charu Chaudhry and Prof Parul Gupta.