FDP /SDP/ Workshops/Guest Lectures

21 Jun 2014

Faculty Development Programme on “Digital Marketing System”.

Faculty Development Programme on “Digital Marketing System”.

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30 May 2013

Staff Development Programme on the topic “Video Cutting and Adding”.

Staff Development Programme on the topic “Video Cutting and Adding”.

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27 Apr 2013

Faculty Development Programme at I.T.S Ghaziabad in association with MTU Noida & NASSCOM Regional Council Noida

Faculty Development Programme at I.T.S Ghaziabad in association with MTU Noida & NASSCOM Regional Council Noida

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07 Feb 2012

“Resume writing” Workshop for PGDM-III trimester

A “Resume writing” workshop was organized for PGDM-III trimester students on February 7, 2012 in the Seminar hall of I.T.S, Mohan nagar Campus. Ms. Parul singh, the author of the book, “Effective resume writing” was the facilitator of this workshop. She briefed the students about nitty-gritty of preparing resumes, common mistakes to be avoided, format of modern day resumes and other important things. Students prepared their resumes and then were guided about their areas of improvement in resume building. This workshop proved to be an excellent learning experience for the students as it will help them in preparing professional resumes as per the industry requirements.

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15 Jul 2017

I.T.S, Ghaziabad organised FDP on Academic Excellence.

A Faculty Development Programme (FDP) on “Academic Excellence” by Dr. A.K. Mishra, Professor in the area of Finance & Accounting at IIM, Lucknow was held for management faculty at I.T.S Management Learning Centre on Saturday, 15th July, 2017 from 11:30 am to 1:00 pm.

Dr. Mishra conducted the FDP with the objective of improving the teaching methods by adopting the case method teaching in the class room. He started his FDP with a case study which was given to the faculty a day earlier with a view that faculty will go through the case and will present their case analysis in the FDP. The case study was about LSI Logic Corp and its growth over a period of time.

All the management faculty both from UG and PG department participated in the discussion. The case analysis and discussion was held from a very diverse view, almost incorporating all the management function.

Dr. Mishra very well demonstrated that how a case needs to be analysed in the class room atmosphere so that actual learning takes place. After concluding the case study analysis he shared his experience and methods that he adopts for teaching IIM students.

He advised faculty members to use plenty of small cases, news paper articles and news items in the class room to increase student’s participation and involvement. He was of the opinion that learning will not take place unless the class is interactive. He shared some of the tips with faculty to make classroom learning effective. He also shared his experience and knowledge about how to write good research papers. Session ended with vote of thanks.

Session was graced with the benign presence of Dr. A K Puri (DG) and Dr. Vidya Sekhri (Director – UG).

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09 Aug 2010

Student Development Programme was organised by Dept. of IT on "DB2 9 Certification" under the aegis of IBM Corporation

A three days extensive student development programme was organized by Department of IT on “DB2 9 certification” under the aegis of IBM Corporation from

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06 Mar 2016

Prof. Anuja Roy attended workshop on “Brand Consumption & Culture” at ICC, New Delhi.

Prof. Anuja Roy attended a half a day workshop on “Brand Consumption & Culture” on March 6, 2015 at India International Centre, Max Mueller Road, New Delhi.

Researchers have been working hard on the Brand, Consumption & Culture aspects of the products consumers consume. The landscape of branding is not limited to the name Logo, or even the image, but has far extended within the fibers of each singular aspect of Brand identity. Due to the various traditions and social aspects of culture, the field of marketing is expanding now towards culture where consumption is considered as a social & cultural activity, and it is no more a linear function. The cultural paradigm holds of vital importance to understand the Brand Consumption Culture.

The workshop was organized by Ms. Arbuda Sharma. Arbuda is a researcher and consultant in the area of Brand Consumption Culture, at XLRI Jamshedpur. Presently attempting to develop a framework of Brand Consumption Culture. The workshop focussed on the impact of culture on branding. The session explored various case studies on Kellog’s in India, MTV in India, Citibank. Further, topics such as input elements comprising of brand identity, brand persona, brand communication, Hofstede’s cultural dimensions were discussed.

The workshop witnessed participation from Industry and Academicia. It has been a platform to share experiences on the topic.

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20 Jun 2014

Marketing FDP on the theme “India 2020: Readiness for cutting edge marketing” held on 20th June, 2014

A Faculty Development Programme on the theme “India 2020: Readiness for cutting edge marketing” for the faculty members of I.T.S, Ghaziabad was organized at I.T.S Mohan Nagar, Ghaziabad campus on 20th June, 2014. The event was organized with an objective to provide faculty members about their readiness for cutting edge marketing for the year 2020.

The event was formally inaugurated by Dr. B.S.Hothi, Director Management, Sr. Prof. C.K. Sabharwal & Coordinators of this event Dr.V.N. Bajpai & Dr. Mukesh Porwal. In his welcome address, Dr. Hothi welcomed all faculty members and said that technology is changing very fast in the new era, therefore, it is very important for all of us to keep updating ourselves with the use of latest technologies.

After the inauguration ceremony, Prof. C.K. Sabharwal shared his valuable inputs on the theme “India 2020: Readiness for cutting edge marketing”. After that Prof. Lalit Sharma conducted his session on marketing strategies of pharmaceutical companies for the year 2020. Dr. V.N. Bajpai took his session on the Challenges in E-commerce adaption by SMEs in India. Dr. Satish Kumar said that the global companies should always consider local adaptation for their continuous growth. The first session ended with the importance of big data taken by Prof. A.P. Tripathi.

The second session was initiated by Prof. Vinita Srivastava on Brand recall & Brand engagement. After that Prof. G.N. Srivastava talked on importance of Neuro Marketing for the future growth of all companies. Dr. S. Bhattacharya shared his views on application of retail service quality.

The last session was started by Dr. Mukesh Porwal on sectoral analysis of Selected Indian services for the year 2020. Prof. A.R. Mishra conducted his session on discriminent model.

On this occasion, various faculty members from other streams also participated and enriched their knowledge.

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