FDP /SDP/ Workshops/Guest Lectures


Workshop on “Understanding Importance of Data Analytics using Excel for BBA and BCA students

I.T.S School of Management, Ghaziabad organized a workshop on "Understanding Importance of Data Analytics using Excel" for the final year students of BBA and BCA courses on Friday, 07th April 2023.

The expert for the session was Prof. Sunil Upadhyay, I.T.S School of Management.

 The objective of the workshop

·        To enhance the day-to-day efficiency of the students by training them in various operations of Microsoft Excel.

·        To improve their analytical and problem-solving skills.

Prof. Sunil Upadhyay started the workshop by introducing the importance of data analytics in the business world. He then proceeded to demonstrate various advanced Excel tools such as Conditional Formatting, Index, Pivot table, VLOOKUP, and HLOOKUP to perform effective data analysis. He emphasized the importance of lookup and pivot table functions of Excel for day-to-day operational activities. He also explained the various features and functions of Excel that can be used for complex calculations, data analysis, and much more. The workshop was highly interactive, and participants were enthusiastically involved throughout the training.

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Workshop for on “Blue Ocean Strategy” for BBA and BCA students

I.T.S School of Management, Ghaziabad organized a workshop on “Blue Ocean Strategy” for the final year students of BBA and BCA courses on Thursday, 06th April, 2023.  

The resource person of the workshop is Dr. V. N. Bajpai, Professor and Director , Institute of Technology & Science, Ghaziabad.

The rapid pace of innovation and change in recent years has led scholars and executives to search for an approach to strategy that is more dynamic than Harvard Professor Michael Porter’s classic “five forces.” One of the most successful efforts to do so is “Blue Ocean Strategy,” developed by W. Chan Kim and Renee Mauborgne.

Dr Bajpai shared Blue ocean strategy as the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. He focused on the concepts of Value innovation and technological innovation and explained the ways of creating new demand and attracting non customers. He shared that Value innovation is created in the region where a company’s actions favorably affect both its cost structure and its value proposition to buyers.  Cost savings are made by eliminating and reducing the factors an industry competes on.  Buyer value is lifted by raising and creating elements the industry has never offered.  Over time, costs are reduced further as scale economies kick in due to the high sales volumes that superior value generates.

He discussed cases of Godrej ‘Chotookool’ in the refrigerator industry and McDonalds in restaurant as a successful innovation model. It was a great learning experience for students and faculty present.

 Workshop was coordinated by Dr. Vivek Pachauri

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SIP Workshop “Corporate Expectations from Summer Internship” for PGDM students

A SIP workshop on “Corporate Expectations from Summer Internship” was organised at I.T.S School of Management on, Wednesday 05th April, 2023.

The objective of the workshop was to make PGDM 2022-24 students understands the corporate expectations from them during their summer internships beginning May 2023.

The workshop was taken by distinguished alumni resource, Ms. Anchal Ganjoo, India Compliance Lead, Asset Management, Ameriprise Financial Services, LLC (Alumnus PGDM 2013-15 Batch) and Ms. Shivangi Singh, Team Lead, Google Cloud Sales Enablement, Cognizant (Alumnus PGDM 2016-18 Batch) for PGDM (2022-24) Batch.

The workshop began with the welcome of alumni speakers by Prof. Durba Roy, AVP – CRC. In her welcome remarks, she discussed on the changing landscape of organisations with respect to SIP interns over a period of time and deliverables expected. She focussed on developing the right set of learning attitude and observe go-getter approach to gain maximum.

Ms. Anchal Ganjoo, shared that the responsibilities of an intern have evolved.In many internship programs, one can be working on projects, managing a small team and even working along some executives. It’s also not uncommon to receive a full-time offer upon completion of one’s internship with a company. Also, employers like to hire interns and use their internships source new talent for their company. Students shall definitely aim for PPI & PPOs from their SIPs.

Ms. Shivangi Singh, during her interaction with the students discussed about developing the niche skills to perform better. She discussed that companies expects a problem solver. At the time of joining, the main job will be to assist, learn, and grow. After one is settled in, he/she be expected to pull his/her own weight. She advised picking up hard skills and brushing upon the soft skills.

The alumni’s answered the queries of the students too and shared that Internships are usually short-term. They’re smaller investments in time and energy than full-time jobs. But they are certainly without a doubt a great investment of your time.

Dr.Timira Shuka, Director and Dr. Anusha Agarwal, Chairperson PGDM presented the plaque of honor and token of gratitude to the alumni speakers.

The workshop was coordinated by Prof. Yachna Malhotra and Dr. Mayank Sharma.

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Workshop on Selling Skills and its Significance for BBA and BCA students

I.T.S School of Management, Ghaziabad organized a workshop on “Selling Skills and its Significance” in professional life for the final year students of BBA and BCA courses on Wednesday, 05th April, 2023.

The resource person Dr. Timira Shukla, Professor and Director introduced the concept and elucidated the role and scope of professional selling in contemporary world. She used videos to articulate the importance of non-verbal communication in a selling situation.

Prof. Shukla further elaborated the significance of listening to the customer. Role plays was used as a method to demonstrate the role of probing the customer’s mind and mapping. A communication exercise was used to explain the importance of reading and writing.

The different skills explained included listening skills, interpersonal skills, problem solving skills, presentation & persuasion skills, negotiation skills and customer service skills. The importance of when and why to ‘pitch’ was described in detail.  The do’s and don’ts which can kill a sale were highlighted by using real life examples.

It was an interactive session

Workshop was coordinated by Dr. Vivek Pachauri

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Workshop on the Topic "Personal Branding using Social Media" for BBA and BCA students

I.T.S School of Management, Ghaziabad organized a workshop on "Personal Branding using Social Media" for the final year students of BBA and BCA courses on 03rd April, 2023.

Prof. Yachna Malhotra, I.T.S School of Management introduced the importance and requirement of Personal Branding in the professional and corporate life.

An ice breaking activity was conducted to make students alert and active listeners for the session. The session was a mix of both the slide show coupled with some interesting activities, engaging videos and online quizzes to make students understand the significance and need of Personal Branding and how to make best use of their smartphones and social media to increase their networking and branding in the virtual age.

The session covered various aspects of personal branding like creating a personal brand statement, identifying target audiences, and using social media platforms to build a brand. The advantages of personal branding like creating connections, enhanced reach, making narrative and leadership building were discussed at length. Some real life examples coupled with video examples were discussed  for better comprehension of the subject among the audience.

The session concluded with an online quiz on Personal Branding in which all the students actively participated and realized their learning outcomes of the session. The students' joy was further enhanced with the virtual certificates they generated based on the scores in the online quiz.

The attendees were enthusiastic and engaged throughout the workshop, asking questions and sharing their experiences related to social media and personal branding.

Workshop was coordinated by Dr. Vivek Pachauri

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Workshop on “Research Modelling and Analytics for Future Prospects”

I.T.S. School of Management organized workshop on “Research Modelling and Data Analytics for Future Prospects” for students of PGDM (2022-24) Batch on  20th March, 2023.

The sessions were addressed by Mr. Yogeshwr Prakaash, Senior Consultant, and Mr.Tandeep Chattopadhyay, Senior Analyst at Evalueserves Pvt. Ltd, Gurugram.

Mr Tandeep focussed on research modelling and research techniques for resolving the issues of organization and society. He discussed various types of research i.e. Exploratory Research, Descriptive Research, and Causal Research.

Mr Prakaash explained about use of SPSS in Data Analyses and elaborated on Data Modelling.

The workshop was coordinated by Dr. Rajeev Johari.

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PGDM students attended Startup Workshop : Masterclass on Intellectual Property, Art of Pitching & Leadership

On the 12th January, 2023, a group of 20 students from PGDM (2022-24) batch namely Ram Krishna Mishra, Vivek Kesarwani, Dileep Kumar, Himanshu Gautam, Ritik Arora, Raj Mishra, Rahul Kumar,  Rishita Sihani, Neeti Singh, Poorvi Gupta,Divyansh Jaiswal, Sundari Tomar, Aman Singh, Shristy Srivastva, Vikas Kumar Mandal, Sudhansh Upadhyay, Anurag Chandrawanshi, Abhishek Kumar, Shubhanshu Purwar at I.T.S School of Management,  

accompanied by Dr Indraneel Mandal visited the IIM Lucknow Noida Campus for the workshop on startups focused on women. This was specially keeping in mind that it was the Startup India Innovation Week culminating with the National Startup Day on January 16. Starting from a paltry figure of eight, there are now as many as 31 states in India with their own startup policies. IIM Lucknow supports such endeavours, with its seed fund growing to Rs 2 crore in fourteen months.

The session started with Ms. Disha Singh, Manager, Enterprises, at IIML outlining the activities at the IIML Enterprise Incubation Centre. She referred to services like startup helpdesk, market validation & pricing sessions, and legal advice for startups.

Dr Aarti Gupta, National Head, FICCI FLO Startup Cell, delivered the keynote address for the session. She used Japanese philosophy to explain the tenets of entrepreneurial success, referring to ikigai or reason for being; mottainai or occurrence of waste; wa or harmony; kaizen or continuous improvement; and ganbaru or standing firm.

Prof. Neerja Pandey, Dean, IIML, then held forth on leadership for aspiring women entrepreneurs. Addressing the budding entrepreneurs in the audience, she stressed on the need for patience and the ability to deal with failure. She explained that an entrepreneur experiences fulfillment by being a source of happiness for others.

Among the invited speakers for the session, Ms Arushi Gupta, Founder, Satyaki Legal talked about the various legal issues relating to intellectual property rights. She tried to enlighten the assembled participants on the do’s and don’ts in this regard. Ms. Priyanka Madnani, Founder and CEO, Easy To Pitch, discussed the nitty gritties of how to pitch one’s business idea  before investors. In an interesting interaction, she zeroed in on the common fallacies and laid down the pathway for effectively winning the confidence of potential investors.

It was a very awe inspiring workshop with free and fair exchange of thoughts, specially from women’s point of view. Many of the participants had specific queries relating to their area of operation, which were adequately handled by the dignitaries. The students also got a first-hand experience of the goings on in the startup space. 

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Workshop on Entrepreneurship and Marketing Skills in International Business

I.T.S School of Management, Ghaziabad, organized the workshop on “Entrepreneurship and Marketing Skills in International Business” for the students of PGDM (2022-24) Batch on December 27, 2022.  

Expert for the session was Prof. H. P. Singh, Director, ‘ChoteVyapar Ki Pathshala’, Export Management & Service Institute, Delhi. The session began with the warm welcome of guest speaker by Dr. Anusha Agarwal, Chairperson PGDM, with her valuable words.

Prof. H P Singh addressed students of PGDM 2022-24 Batch on the nature and scope for International Business, and various perspectives related to International Business. He elaborated on the challenges and opportunities in this sector. He also discussed about the different career prospects in the field of International Business.  Prof Singh provided information on Export Business and how one can start on own. Workshop provided information on how can we use technology in International Business. He also threw light on ‘Make in India’ campaign and how it has affected our Markets specially Manufacturing Industries and Export Businesses.

The expert also mentioned that how different organizations like Mohan Exports, Dimple Creations, Dadu- Khujra and Taj Exports started their businesses and have made revenues.

Prof Singh also gave different ideas on how we can identify the opportunities in the global world and can make a profitable business out of it. The talk was coordinated by Dr. Rajeev Johari.

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