The basic purpose of FDP was to demonstrate application of Artificial Intelligence and Machine Learning tools based on data analytics for increasing faculty efficiency, students' engagement and expediting accreditation work with a common goal to improve learning and teaching experiences more effective, time saving, efficient and universal manner for higher education institution. 

All faculty members of Management Department actively participated with zeal and enthusiasm in order to explore and enrich their data driven decisions for students, courses and institution.

In this 6 hours workshop for one group every day, students learnt about financial planning by playing an ONLINE simulation game and attending some classroom sessions. In Finance GYM game which is an online interactive game, students created and managed a virtual portfolio with real investment products to achieve the financial goals they had been given. By playing this game, they learnt the basics of financial planning, including basic financial terminology, setting financial goals, asset allocation strategy, pros and cons of different financial products, and tax planning.

The classroom activities and sessions covered Goal-based financial planning, Asset allocation and diversification, Purpose of different types of financial products – stocks, bonds, mutual funds, insurance, etc. in an investment portfolio, Analyzing a mutual fund factsheet and evaluating Debt and Equity Mutual Funds, Practical aspects of buying life insurance, Tax planning. All winners were declared at the end of program and felicitated. Event was coordinated by Dr Lalit Kumar Sharma.

It was a great learning experience to all participants.

The workshop was conducted by ACC Ltd. in collaboration with Praxis EL Training & Consulting Pvt. Ltd. At the beginning of workshop, Dr. Ajay Kumar, Director Management, I.T.S. Mohan Nagar Ghaziabad extended a floral welcome to Mr. Sharad Verma, Director, ACC Ltd. and  Dignitaries from ACC Ltd. and Praxis EL Training & Consulting Pvt. Ltd. The workshop was conducted by Mr. Kumar Abhishek, Director, Praxis EL Training & Consulting Pvt. Ltd. The workshop was divided into two parts, in the first part Mr. Kumar Abhishek gave a deep insight about current scenario of employ-ability and its various causes. He focused upon “Self Analysis” and its awareness to students in which he practically conducted psychometric profiling of students. The workshop enriched students with learning outcomes related to employ-ability and their own psychometric profiling.

The second part of the workshop was about One to one counseling session with students to discuss their psychometric profile and enhance their employ-ability skills. The workshop ended with a note of gratitude to Guests and Resource Person.

Mr. Mahajan is the leading global thought leader in Total Customer Value Management. Mr. Mahajan worked for a Fortune 50 company in the USA for 17 years and had hand-on experience in consulting, training of leaders, professionals, managers and CEOs from numerous MNCs and local conglomerates like Tata, Birla and Godrej groups. He is also the author of widely acclaimed books “Customer Value Investment: Formula for Sustained Business Success”, “Total Customer Value Management: Transforming Business Thinking.” and " Value Creation: The Definitive Guide for Business Leaders". He was President, of the Indo-American Chamber of Commerce, and was Chairman, PlastIndia Committee, Vice President All India Plastics Manufacturers Association, Trustee Plastics Institute of America. He was a member of the US India think tank. He was Chairman of the US India Economics Relations Forum. Among his honors is a Fellowship from Harvard Business School and Illinois Institute of Technology. He also has 18 US patents.

The FDP was organized with the objectives:
• To create awareness about Co-creation of customer value
• Understanding Concept & global practices
• Implications for Indian companies in different sectors.

Addressing to the participants Mr. Mahajan highlighted that key development in marketing and business practice in the last decade has been the tremendous growth of customer relationship management (CRM). Many companies have invested significantly in customer databases to understand, monitor, analyse and influence customer behavior. The critical aspect of CRM is customer value, the economic value of the customer relationship to the firm. Customer Value Management is a measure of a company’s customers’ view of the perceived value for money delivered relative to that of their competitors’ customers. It is sometimes known as a Customer Value Added (CVA) approach. He said that effective Customer Value Analysis brings tangible benefits to a company. He shared various examples of multinational companies to make the participants understand the total customer value management and its implications.

The FDP content and the delivery were well appreciated by the participants.