Mr. Gaurav Malikintroduced the Effective Communication Framework – Listen, Think, Speak/Write, Non Verbal, Communication with people in various scenarios and especially around sales strategies – how to apply in corporate work. Workshop helped the students to learn how to engage in dialogue, remain curious, and align your communication to specific goals. Students practiced meaningful communication from one-on-one meetings, to group discussions, and virtual meetings and presentations. Understanding of Sales Funnel and Sales Mind map really helped students to overcame their sales and target myth.

The workshop concluded with students group presentation assessments scheduled on  9th and 10th May, 2023 respectively.

The session was initiated by Dr. Neelam Tandon, Founder & Managing Director of Wellbeing Shiksha Foundation, Ms. Sucharita Dwivedi, Ex- General Manager from Punjab National Bank, Mr. Samir Kumar, Ex- General Manager SIDBI and by Prof. Deepak Tandon, Professor in Finance and Accounting at International Management Institute, New Delhi. Dr Anusha Agrawal, Chairperson PGDM programme I.T.S School of management welcomed the speakers.

Dr. Neelam Tandon started the lecture with a brief introduction to Financial Well Being. She covered different financial situations and money choices that provides individual with security and freedom of choice.

Ms Sucharita Dwivedi has explained the recurring deposit schemes.  Further, shesaid how it often provides flexibility and ease of investments to users/individuals.

Mr Samir Kumar focused on How and when to save. He has covered the concepts of earning, saving and investment, borrowing and protecting the future.

Prof. Deepak Tandon has explained the importance of financial well-being and its requirement for success.

It Was an Interactive session as students asked their quires. The Guest speakers were facilitated with memento by Dr Anusha Agrawal, Chairperson PGDM

The expert for the session was Dr. Neeraj Sanghi, Professor (Finance), I.T.S School of Management.

The main objective of this workshop was to create awareness of stock market investment among the participants of the workshop. Different investment strategies with different classes of shares were discussed with the participants. Dr. Sanghi discussed the importance of investment strategies related to growth stocks, high dividend yield stocks, value buying, cyclical stocks, high and low beta stocks. This workshop also focused on usage of online resources and information to create appropriate investment strategies at appropriate times. He emphasised on long term investing in the stock market.

It was an interactive session as participants asked their queries related to the contents covered during the workshop. 

The workshop was aimed at enhancing the professional skills of the participants in the current hybrid working environment.The workshop consisted of various activities that focused on improving interpersonal skills and collaboration among the participants.

During the workshop, the resource persons emphasized the importance of emotional and social intelligence, a growth mindset, and building skills related to adaptability and resilience. These skills are essential in building effective business relationships, communication, and overall professional effectiveness.

The workshop provided valuable insights into the challenges and opportunities of the professional world. The students were encouraged to apply the skills and knowledge gained in the workshop to their future careers, and the event was a great success in preparing them for their professional lives.

Dr. Mayank Sharma, I.T.S School of Management was the resource person for the workshop.

The main objective of this workshop was to enable students to learn the transitional traditional and to contemporary modern era and provide insights on new career opportunities in marketing 4.0 and 5.0.

The session began with Dr. Mayank discussing about the paradigm shifts that have taken place in the field of marketing, concepts of FOMO, FOBO, ROPO, changing customer tastes, habits, preferences, increased expectations, last mile service delivery needs, and overall solution. He briefed students about the emerging job titles, their complete job roles, their median salaries, growth rate and an outlook for next 10 years in the industry. Industry student engaging exercises were conducted, which were thoroughly enjoyed and appreciated by the students.

It was a highly interactive session as students asked their queries related to multiple concepts and contents covered during the workshop. 

The expert for the session was Prof. Sunil Upadhyay, I.T.S School of Management.

 The objective of the workshop

·        To enhance the day-to-day efficiency of the students by training them in various operations of Microsoft Excel.

·        To improve their analytical and problem-solving skills.

Prof. Sunil Upadhyay started the workshop by introducing the importance of data analytics in the business world. He then proceeded to demonstrate various advanced Excel tools such as Conditional Formatting, Index, Pivot table, VLOOKUP, and HLOOKUP to perform effective data analysis. He emphasized the importance of lookup and pivot table functions of Excel for day-to-day operational activities. He also explained the various features and functions of Excel that can be used for complex calculations, data analysis, and much more. The workshop was highly interactive, and participants were enthusiastically involved throughout the training.

The resource person of the workshop is Dr. V. N. Bajpai, Professor and Director , Institute of Technology & Science, Ghaziabad.

The rapid pace of innovation and change in recent years has led scholars and executives to search for an approach to strategy that is more dynamic than Harvard Professor Michael Porter’s classic “five forces.” One of the most successful efforts to do so is “Blue Ocean Strategy,” developed by W. Chan Kim and Renee Mauborgne.

Dr Bajpai shared Blue ocean strategy as the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. He focused on the concepts of Value innovation and technological innovation and explained the ways of creating new demand and attracting non customers. He shared that Value innovation is created in the region where a company’s actions favorably affect both its cost structure and its value proposition to buyers.  Cost savings are made by eliminating and reducing the factors an industry competes on.  Buyer value is lifted by raising and creating elements the industry has never offered.  Over time, costs are reduced further as scale economies kick in due to the high sales volumes that superior value generates.

He discussed cases of Godrej ‘Chotookool’ in the refrigerator industry and McDonalds in restaurant as a successful innovation model. It was a great learning experience for students and faculty present.

 Workshop was coordinated by Dr. Vivek Pachauri

The resource person Dr. Timira Shukla, Professor and Director introduced the concept and elucidated the role and scope of professional selling in contemporary world. She used videos to articulate the importance of non-verbal communication in a selling situation.

Prof. Shukla further elaborated the significance of listening to the customer. Role plays was used as a method to demonstrate the role of probing the customer’s mind and mapping. A communication exercise was used to explain the importance of reading and writing.

The different skills explained included listening skills, interpersonal skills, problem solving skills, presentation & persuasion skills, negotiation skills and customer service skills. The importance of when and why to ‘pitch’ was described in detail.  The do’s and don’ts which can kill a sale were highlighted by using real life examples.

It was an interactive session

Workshop was coordinated by Dr. Vivek Pachauri