Utthan Club Activity- Talent Hunt
Utthan, a CSR initiative of Institute of Technology & Science, Ghaziabad, organised a "Talent Hunt" activity for the government school students on September 23 2022. The students were quite enthusiastic during the activity to showcase their hidden talents.
Faculty Coordinators, Prof. Nitin Saxena and Prof. Shilpi Rana along with student volunteers of Utthan Club of PGDM (2021-23) batch coordinated the session.
Some students recited the Poems; many of them performed dances on different songs. Students of class 1 to 3 gave beautiful presentations on different topics. Best 3 performances were awarded with exciting gifts. Students were also taken to the Computer labs where they were taught about powerpoint presentations and its different slide designs.
At the end, all the students were given refreshments., , ,
Guest Lecture on "Digital Marketing: Revenue Models, Metrics and ROI in Media Industry.”
I.T.S School of Management, Ghaziabad organized a guest lecture for students of PGDM (2021-23) Batch on the topic of “Digital Marketing: Revenue Models, Metrics and ROI in Media Industry.”'.
The lecture was delivered Dr Sumit Suri, Head Pricing Strategy (HT Media Digital), HT Digital Streams in the area of Digital Marketing.
The session was started with a warm welcome of guest by Director Dr. Timira Shukla with a few highlights on importance of the topic in current scenario.
Dr Sumit Suri started the session with different revenue models like Affiliate Marketing, CPC, CPM, CPE, CPA etc applicable in different digital marketing practices. He discussed in details about metrics of Google Analytics like session time, page view, bounce rate, exit rate and many more which are important indicators of quality of web traffic and success of digital campaigns. He also spoke about importance of Content in the success of various digital tools like Search Engine Optimisation, YouTube etc.
It was a very insightful and interactive session where students raised several questions which were answered by Dr. Sumit to their satisfaction. Session concluded with the presentation of a plaque to the guest as a token of gratitude and remembrance. Overall, the session was very enriching and full of learning for the participants.
The session ended with concluding remarks by Dr. Satish Kumar., , ,
One day Workshop on Business Simulation “BankStrat” for PGDM (2021-23) Batch
“Tell me and I forget, teach me and I may remember, involve me and I learn” Benjamin Franklin
I.T.S School of Management, Ghaziabad organized a workshop on “Business simulation BankStrat” on 19th September , 2022 for PGDM 2021-23 Batch. The resource person for the workshop was Mr. Debashish J Das, Co-founder, Humanlinks Learning.
PGDM Chairperson Dr. Anusha Agarwal welcomed Mr. Debashish J Das with a plant sapling and highlighted the importance of Simulation exercise for Strategic Management. This encapsulates the essence of Business Simulation. It is an immersive learning experience that allow the students to learning by doing.
The objective of Business Simulation is to enable the students to align business objectives with strategy. It help them improve their business acumen and business finance skills.
Workshop was about Bank Simulation. For every simulation there is an influence diagram which states that what variables impacts business decision. In the game 3 rounds were provided to students to design a bank strategy where they need to take decision as a part of senior management team to identify the key indicators and at the same time allocate the resources so that it should not exceed the given budget just like the normal business scenario where we have to achieve target.
Session was fruitful, knowledgeable and fun at the same time. During the session students raised many queries regarding the game which was handled effectively by the resource person. The session was coordinated by Prof. Kumar Biswas., , ,
Workshop on Qualitative Case study Research
Prof. Parul Gupta and Prof. Charul Agrawal attended one day workshop on Qualitative Case study Research at BIMTECH, Greater Noida on 17th September 2022. The speakers were Prof. Ajoy Kumar Dey and Dr. Shreya Mishra from BIMTECH.
The workshop was focused on formulating research case studies. Dr. Shreya took a comprehensive session where she emphasized on the essentials of writing and publishing a Research case. She shared umpteen examples on how teaching case is different from research case. She also deliberated with the participants as to how they can develop recent contexts into Research Cases.
Prof. Dey explained the inductive and deductive method of data analysis and where each can be used. He further elaborated on how Qualitative Research case writing is still in its nascent stage and needs more and more contributors for it to emerge as a new domain.
At the end of the session all the participants discussed their individual cases which was duly supported by Dr. Shreya and Dr. Dey with their valuable suggestions for improvement. Certificate of participation was also given.
The workshop was also attended by participants from Amity University, DME Noida, Manav Rachna University., ,
Industrial Visit to Yakult Danone India Pvt. Ltd.
I.T.S School of Management, Ghaziabad organized an Industry Visit to Yakult Danone India Pvt. Ltd., Sonipat (Haryana) for PGDM students (2022-24) batch on 16th September, 2022.
Yakult Danone India Pvt. Ltd. is a 50:50 Joint Venture (JV) between Yakult Honsha in Japan and Groupe Danone in France, both of which are global probiotic leaders.
On arrival at the Yakult plant, employees from HR department Ms. Swati Yadav, Asst. Manager – QA, Science & PR, Yakult Danone India Pvt. Ltd. received the students and were seated in their seminar hall. Visit commenced with a presentation to the students wherein the students were apprised as to what is probiotics and what are the health benefits of the drink. They also discussed their method of product distribution in various cities across India. They highlighted that Yakult is being distributed by grocery stores, e-commerce, and Yakult Ladies.
Later on students were taken to the plant were they witnessed the production of Yakult probiotics right from the making of plastic bottles to the packaging of the product ready to be dispatched.
The students were accompanied by faculty members Dr. Sanjeev Tandon and Dr. Puneet Kumar., , ,
MBA students participated in Dr. Abdul Kalam Sports Fest 2022 (Zonal Level)
Students of Management Department at I.T.S, Ghaziabad participated in the Dr. Abdul Kalam Sports Fest 2022 (Zonal Level) organized at IMS Ghaziabad on 14th, 15th& 16th September 2022.
The students participated in Volley Ball and Chess and competed well against the teams from Sundar Deep Group of Institutions, Ghaziabad and KIET School of Engineering & Technology, Ghaziabad. Due to rain, the matches scheduled on 16th September were postponed and rescheduled to a further date.
Guest Lecture on “Stock Market Operations” for PGDM (2021-23) Batch
I.T.S School of Management organized a Guest Lecture on ‘Stock Market Operations’ for PGDM (2021-23) Batch finance specialization students on 16th September 2022.
The Program was initiated under the presence of Mr. Ramesh Bharti, Product Head, Equity at Geojit Financial Services Ltd, Mr. Manish Kumar, State Head, Geojit Financial Services Ltd, Mr. Bhavuk Garg, Senior Manager, Geojit Financial Services Ltd.
Mr. Ramesh Bharti, the resource person of the guest lecture, disseminated the knowledge of various investment avenues to the students in his session. He briefly introduced the students about investment in banks, post office schemes, public provident fund, equity shares, mutual funds etc. He demonstrated to the students trading mechanism through online portal for equity and other products. In this session he discussed about different chart patterns, importance of technical and fundamental analysis in stock market operations.
It was an interactive session as students asked their queries related to the contents covered during the session. The guests were felicitated with memento by Director Dr. Timira Shukla and Chairperson PGDM Dr. Anusha Agarwal as token of remembrance. The session was ended with concluding remarks by Dr. Neeraj Sanghi., , ,
Convocation Ceremony for PGDM (2020-2022) Batch
I.T.S School of Management, Ghaziabad organised its 24th Convocation Ceremony for PGDM (2020-22) Batch on September 11, 2022.
The Convocation ceremony began with ceremonial lamp lighting by the dignitaries present namely Chief Guest Mr. Krishan Guptaa, Managing Director, Organic Wellness Products Pvt. Ltd., Guest of Honours Mr. Pradyumna Pandey, CHRO, Mother Dairy, Mr. Neeraj Mehra, Vice President-HR, Infogain, Dr. R. P. Chadha, Chairman, I.T.S – The Education Group; Shri Arpit Chadha, Vice Chairman, I.T.S – The Education Group; Shri B. K. Arora, Secretary, I.T.S The Education Group; Shri Surinder Sood, Director (PR). I.T.S – The Education Group and Advisory Board members and Parents of the diploma awardees.
Dr. Timira Shukla, Director welcomed the dignitaries and delivered Institute’s Annual Report.
The Chief Guest Mr. Krishan Guptaa delivered the Convocation address and stressed upon ownership, fitness, being fun loving, and passionate as the mantras for success. The Guest of Honour Mr. Pradyumna Pandey emphasised on creating a story and acquiring new competencies. The second Guest of Honour, Mr. Neeraj Mehra stressed on the importance of discipline and time management.
All the dignitaries congratulated the students of the graduating batch and conveyed their best wishes for their success in personal and professional life. Rank Holders of the batch were awarded with medals and certificates for academic excellence by the dignitaries.
All the awardees received diplomas from the distinguished guests in person and embarked on their new journey into the professional world., , ,
PGDM students attended HALLA BOL, AajTak Show
I.T.S School of Management organized a visit to AajTak, Film City for PGDM students batch 2021-23 on September 9, 2022.
AajTak is an Indian Hindi-language news channel owned by TV Today Network, a part of the New Delhi-based media conglomerate Living Media group. The show “HALLA BOL” was divided into three sessions and the show anchor was Anjana Om Kashyap.
The dignitaries for the first session were Shudhanshu Trivedi (BJP speaker), Makhanlal (Historian) and Vivek Srivastava (Congress speaker). The topic for debate and discussion in this session was “The name change of Rajpath to Kartavyapath. The debate was highly stimulating as diverse perspectives and diverse viewpoints were discussed and deliberated in the sessions.
The dignitaries for the second session were Shudhanshu Trivedi (BJP speaker) and Supriya Srinathe (Congress speaker). The topic for the session was “Kiski Nafrat Kiski Siyasat”, where the dignitaries stuck to view -points and defended their respective political outfit.
The dignitaries for the third session were Radhika Khera (Congress speaker), Mrityunjay Tiwari (RJD leader), Gaurav Bhatia (spokesperson of BJP), Awanish Awasthi (Civil Servant) and the topic for the session “Bharat Jodo Andolan ya Parivaar Jodo Andolan”.
The different views raised broadened the horizons of the students. It provided them an opportunity to understand how live shows ares organized. They also got a chance to understand the different perspectives and viewpoints. Students also understood the value and relevance of data and diversity in the current era. Overall the session was highly interactive and added a new dimension to the thinking perspective of the management student., , ,
ICRIER Conference on “Taming Inflation”
Dr. Rajeev Johari and Dr. Indraneel Mandal faculty of I.T.S Ghaziabad attended a one-day conference on the theme “Taming Inflation” on the 8th of September, 2022 at the Gulmohar Hall of the India Habitat Centre organized by ICRIER.
The inaugural session was graced by the Honourable Finance Minister Smt. Nirmala Sitharaman, along with Dr Deepak Mishra, Director and Chief Executive, ICRIER, and Dr Ashok Gulati, Infosys Chair Professor of Agriculture, ICRIER.
The post lunch session had another panel discussion on the theme of taming inflation in India moderated by Ms. Mythili Bhusnurmuth, senior advisor, NCAER. The other participants included Dr Sitikanta Pattanaik, Executive Director, RBI; Dr Dharmadhikari Joshi, Chief Economist, CRISIL; Dr Ashima Goyal, Emeritus Professor, IGIDR.
With the multifaceted deliberations on the all-important topic drawing to a close, it was time for Dr Gulati to deliver the final Vote of Thanks. The gathered research and academic community has a lot to think about after the enlightening interactions with the assembled experts.
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