Sports club online event ‘AFFINITY’ for PG Students.
PG Management Sports Club ‘STATESMAN’, I.T.S School Of Management Mohan Nagar, Ghaziabad organized online event, ‘AFFINITY’ on 7th January 2021
(Thursday) for PGDM (2020-2022). During this COVID-19 period in order to keep the logical thinking balance along with the fun factor of the students, the club conceptualized this event. This event has been an innovative general information quiz. There were 5 questions and the time allotted to answer these questions was 10 minutes. When the event was publicized, we could receive an overwhelming response from the students.
The participants were highly enthusiastic and passionate to win. The rapid fire questions were asked with the 6 teams one-by-one. They were given hints as per the guidelines of the event. The event was conceptualized under the guidance of Dr. D.K. Pandey and Dr. Sanjeev Tandon and the members of the Statesman Club. We got overwhelming response from the students. 30 participants enrolled for the event.
It was a great evening and the teams were very actively replying the questions. The event required presence of mind, time management, logical thinking and general knowledge. The event came to an end at 8:10 pm. It was a great experience and much required change for all the students during this lockdown period. The event ended happily with much of learning for each participant.
Result of the Event -: 1st position (TEAM LEADER & TEAM) - Anuj Kumar Srivastava (The Inclusives), , ,
Virtual Special Session of IIC on" Orientation to National Innovation and Startup Policy"
The Institution Innovation Council (IIC) of the I.T.S School of Management, Ghaziabad organised a virtual special session on "Orientation to National Innovation and Startup Policy " for PGDM and MBA students (2020-2022) on 31st December, 2020.
The invited Speaker for the occasion was Dr. V. K. Arora , CEO of Indira Gandhi Technical University for women IGDTUW - Anveshan Foundation. He is also a trainer in entrepreneurship, strategic management and the functional areas of management.
In her welcome address, Dr. Vidya Sekhri, Director – Management, and President, IIC ITS, advised the students to stay dedicated and try to make most of the crisis instead of making excuses. She also emphasised that students must be courageous enough to take risks because every failure brings you one step closer to success.
Dr .V.K. Arora greeted the students by describing how a policy towards innovation helps in building a strong path for entrepreneurship and also justifies the role of the government and its support services. Dr Arora spoke about the various aspects of entrepreneurship like unemployment, GDP, VUCA environment etc. He discussed about the improved ranking of India since 2014 with regard to the ease of doing business and also threw some light on the vision of our Honourable Prime Minister Mr. Narendra Modi, including the push towards an Atma-Nirbhar Bharat.
He emphasised upon the Triple Helix Model and the role of the incubation centres at different levels in the corporate world. He also advised students to think innovatively and encouraged them to visit the various government portals like those for Startup India etc. He also highlighted that "When there is problem, there is an opportunity"; in other words students need to work on the problem part and try to come up with different innovative ideas.
The session was very interactive and encouraging; students participated with zeal and raised a variety of queries at the end. The session concluded with the presentation of a virtual plaque by the Director (Management) as a token of gratitude to Dr. Arora. Dr Rajeev Johari, Convener, IIC ITS, praised Dr Arora for his insightful ideas and expressed the hope for similar interactions in future., , ,
Research Convention 2020
The Research Convention 2020 with the theme “Aatma Nirbhar Bharat: Living in the Age of Innovation” was organised by ITS Mohan Nagar Ghaziabad on the 26th December, 2020.
The inaugural session of the convention was graced by luminaries like Mr Satya Gupta, Chairman – India, IPV6 Council, who joined as the Chief Guest; Mr Anil Khaitan, Chairman, Sunil Health Ltd., and Former Chairman, PHDCCI; and Prof. (Dr.) Shailendra Singh, Director, IIM Ranchi. The latter two were participating in the capacity of Guests of Honour.
The session was opened by Director (Management) Prof. (Dr) Vidya Sekhri, who began by saying that during a time of global crisis, it is very significant that our country is emerging as Aatma Nirbhar Bharat. Referring to the fluctuating environment where economies have to encounter a variety of ups and downs, Dr Sekhri quoted Gautam Buddha, noting that becoming comfortable with impermanence is the true sign of an evolved individual. She explained that now more than ever before it was necessary that India takes the lead in the fight against Covid-19 by developing effective vaccines.
Next Dr Rajeev Johari, Convener of the Convention, provided an outline of the event. He pointed out that terms like Atma Nirbhar Bharat and Five Trillion Dollar economy had become commonplace even before the unfortunate onset of the pandemic. While the spread of Covid has definitely put the brakes on these and other initiatives for now, it is only a matter of time before efforts are resumed with new zest and vigour. Therefore it is essential to lay down the route map for the path ahead; that is one of the aims for this convention. Dr Johari went on to provide a snapshot of the participants and deliberations coming up in the rest of the day’s programme.
Mr Khaitan was the first to speak among the guests. He chose to concentrate on the area of healthcare technology. Quoting the examples of typewriters and mobiles, Mr Khaitan highlighted how lack of innovation can spell the death knell for products as well as businesses. He referred to cutting edge concepts like the use of artificial intelligence; blockchains as a means of data verification; advanced social media; voice search as a means of responding to those needing care; artificial assistants like Siri, Cortana and Google Assistant; uses of virtual reality; mobile applications; and video marketing as a tool for reaching out to the customer.
Among the other speakers, Dr Singh spoke about how myriad innovations are helping to deal with newer challenges by a constantly evolving pandemic. The chief guest, Mr Satya Prakash focused on the modalities for innovation in India at the policy level. He drew attention to how digital infrastructure, which is the need of the hour, brings a whole new ball game compared to the traditional physical version. He illustrated his thoughts through his involvement in the efforts at setting up a digital backbone for the country. Coming to the necessity of creative innovation, he distinguished it as something which avoided the disruptive effect. In this connection he also threw some light on the Blue Ocean strategy used in the corporate world.
The main programme of the day consisted of two panel discussions. The first one was chaired by Dr Sudhir Kochhar, Former ADG (IPR) and National Coordinator (NAIP), ICAR and focussed on sectors like agriculture, defence and manufacturing. The other discussants in this session included Mr Durgesh Sharma DG, Fibre Cement Products; Maj. Gen. Ravi Arora, CEO and Chief Editor, Indian Military Review; and Dr Nishikant Ojha, Advisor, Cyber, Aerospace and Counter Terrorism and eminent faculty, Defence and Paramilitary Forces.
After the Director (Management) welcomed the participants in the first panel discussion, Dr Kochar kicked off the session as the Session Chair by drawing on his long experience of work in the field of agriculture. Starting with the fact that agriculture is the bedrock of any economy, he described the major potential for startups in this area. On the one hand there was scope for individual R&D initiatives; on the other it was also possible to go in for public-private initiatives. Certain technologies were at the Proof of Concept stage, which need further scaling up. He also referred to his experiences as National Coordinator for agricultural projects involving 400 partner institutions.
The next speaker in the discussion was Dr Ojha, who brought his experience in counter terrorism along with significant diplomatic capabilities into play. He repeatedly stressed that India could not afford to depend only on foreign acquisitions alone for its military requirements at a time when there were significant security challenges in the neighbourhood. He also emphasised on the need to develop our own R&D capabilities. Continuing on the theme of India’s defensive expertise, Maj. Gen. Ravi Arora provided a detailed breakdown of different case stories from Indian military experience.
Mr Sharma brought the discussion back to the fold of agriculture with detailed statistical information laying down the markers for the immediate future in this field. He also threw some light on the government and its role in public sector units. The session concluded with Dr Sekhri commending the participants for the in depth knowledge in their respective areas while presenting them individual mementos.
The post-lunch session had Mr Vishal Gandhi, Founder and CEO of BIORx Venture Advisors Pvt. Ltd. taking over as the Chair with the attention shifting towards banking and technology. Mr Gandhi was joined by Mr Chanchal K. Gautam, AGM-NABARD, DDM Office, Ghaziabad; Mr Rajiv Ratna Shah, Director, MIDAS Lab, IIIT Delhi; Ms. Bhumika Sukhadia, Co-Founder, OPE Innovation Lab, Mumbai; and Mr Niteen Khemka, Co-Founder and CEO, Startup Spine, and mentor at NASSCOM and NITI Aayog.
Prof (Dr) Vidya Sekhri welcomed all the panelists with her thoughts on the future of technology. Mr. Gandhi then shared his view on a variety issues like Covid-19, disruptive challenges, and the opportunities afforded therein. He also spoke about the growth of pharmaceutical industry during the COVID-19 era with the production of Indian vaccines, PPE equipment, sanitisation efforts, need for thermal scanning and repurposing of drugs.
Mr Gautam next emphasised on the need for banking infrastructure with the five pillars of demand, demography, technology, and infrastructure & economy. These were explained through copious data, graphs and charts. Dr. Shah started by sharing a case study on “Suicidal Ideation Detection”. He also added some Research Work on “AI for social Good” empowering towards banking, policing, Bloomberg, Delhi Jal board and many more. He also elaborated about Information Retrieval System, Visual Speech Recognition, password prediction & cybercrimes.
One of the highlights of this discussion was the talk by Ms. Sukhadia, who shared her views on why businesses should “know their local”. She mentioned the significant role of design and innovation in the businesses, using an excellent example on the doodhwalas changing to milk delivery in glass bottles and then to plastic packets. She also talked about the 4 Ds, viz. - Discover, Define, Design, & Deliver. The session was completed by Mr Khemka, who elaborated on the role of MSMEs, government subsidies, tax exemptions, loans facility and incubation with regard to entrepreneurial activities.
Prof. (Dr.) Vidya Sekhri then enlightened the audience with her words of wisdom as she presented the virtual plaques as a token of gratitude and remembrance to all the panelists. Finally the Vote of Thanks was delivered by Dr.Indraneel Mandal as the day’s programme drew to a close. The diverse topics and animated discussions enthralled the students in particular and the audience in general as the Convention concluded fruitfully with much food for thought., , ,
MARKETING CLUB - MARRECUS Organized “Marketing Maestros an online activity for PGDM Students
I.T.S. School of Management, Ghaziabad and MARRECUS-The Marketing Club has organized “Marketing Maestros” an online activity on 24th December 2020 for PGDM batch (2020-22).
The objective behind the event was to create the brands and general awareness among the students by solving simple riddles.
The activity was conducted in two rounds. In the first round, there were different brand riddles that were shown at the screen for every participants and the candidates had to identify the brand name. Out of all the 25 participants, 6 participants were selected for the 2nd round. The 2nd round was conducted on menti,com. All the 6 participants were asked to put a code on menti.com and then to start with 2nd round. In the second round pictures of different brands were displayed on the screen and after that participants were supposed to select the correct answer from the following question.
A filler round was also kept for the audience as well, the audience has to guess the brand name and brand ambassador for the images displayed on their screen.
The Top Three winners were as follows:-
FIRST – Koushiki Basu , section-A
FIRST RUNNER UP- Harsh Agarwal, section-B
SECOND RUNNER UP-Mamta Singh, section-B
The activity was concluded with vote of thanks by Club President- Aakash Jauhuri and words of wisdom by Dr. Garima Sirvastva.(Club Coordinator), , ,
Two days workshop on “The Shift in Digital Marketing-Interactive Content, AI, Marketing Analytics and more” for PGDM
ITS School of Management organized Two Day Demonstrative workshop on “The shift in Digital Marketing – Interactive Content,
AI, Marketing Analytics and More” for Social and Digital Media Marketing participants from PGDM 2019-21 Batch on 18th& 19thDecember, 2020, conducted by Mr. Debajyoti Banerjee - Founder & CEO at Seven Boats info. system Pvt. Ltd., invited speaker at IIM Shillong, IIT-KGP,BITS-Pilani, IIM Rohtak.
The workshop started with introduction of the Subject and basic fundamentals Digital Marketing. The Participants were also deliberated with the importance of Content marketing Gamification and its future implication in Analytics. The Workshop was divided in Two days’ time schedule.
Day 1 : The workshop started with the Brief about AACRO™ model of Digital Marketing, Understanding digital consumer behaviour, acquisition & engagement, Gamification & it’s relevance, M3 Model - Motivation Momentum Meaning Model, Gamification Strategies -Prize/Rewards, Open Engagement, Timing Urgency, Competitive Leader board, Types of Gamification - Web, Social, Mobile App, purpose - Social engagement, Referral, Retention/Re-Engagement, Lead Gen, Brand Recognition, Gamification Tools - Simple, Readymade & Technical, DIY - Exercise - Make a Gamification strategy or build a quick simple game, AI and its relevance in Digital Marketing.
Day 2 : The workshop resumes with the concept of You tube channel Promotion & Marketing Analytics & Marketing Intelligence, you tube channel setup, you tube creator studio, Video Promotion Strategies, You tube SEO, Cards, End Screens, Watermark, CTA Youtube Partner Program to earn Money, ACC method, Segmentation & Preference, Measurement New vs returning, Frequency, Recency & Engagement/Goal, Heatmap & User interaction Ananlysis, User Flow Ananlysis Technology, Browsers, Mobile Usage analysis Web traffic.
Towards the conclusion, Director (Management), Dr Vidya Sekhri Felicitated the resource person with the virtual Plaque as a token of gratitude & remembrance. She highlighted the Importance of the Gamification and Predictive Analytics to the Participants. During the series of discourse, the positive suggestions and feedbacks were also shared by Participants. Dr Garima Srivastav proposed vote of thanks as a closing the remark which brought Two-day workshop towards the end.
The workshop was conducted and coordinated by Dr. Garima Srivastav., , ,
Online corporate talk on “MANTHAN - BEYOND THE UNCHARTED LANNDSCAPE”
Department of management, I.T.S Mohan Nagar Ghaziabad organized an online Corporate talk on “MANTHAN - Beyond The Uncharted Landscape” for MBA batch 2019-21 & PGDM batch 2020-22 on 18thDecember, 2020.
The speaker for the session was Mr. Achal Rangaswamy , who is the CEO at Achal Rangaswamy the Coach (EVERYBODY MAKES A LIVING. I HELP MAKE LIVES) has conducted workshops and seminars on various subjects and guiding young and young-at-heart managers to excel. He’s also a Tedx speaker (IIM RAIPUR). Other than specialities like Selling Skills, mentoring and coaching. Time Management and Leadership ,Also coaching CEOs and Top Management and providing innovative solutions to companies that may have hit a plateau or are trying to rise above the ordinary.
In the beginning of the session, the speaker Mr. Achal said “Be grateful for what you have now instead of cribbing for what you don’t have”. He also talked about develop a attitude of gratitude, learning with joy is important, he also mention Find your Goal, be grateful & work responsibly. He told a story about his employee Ashok Mathew who joined as an intern and his way to left a great impression every day.
After that Mr. Achal talked about very important seven pillars of personality which include (Assertive, Communication Skills, Intellectual ability, Personal appearance & grooming, Maturity & Responsibility, key starter, Determination to success. He also talked about the ways to crack interview & Different ways to introduce according to the situation.
After this fruitful discussion Mr. Prashant Pareek asked for Q&A round where student asked several question and Mr. Achal answered all the question with full of explanation & joy.
At last the complete session is ended by Mr. Prashant Pareek by thanking Mr. Achal Rangaswamy for giving his valuable time & sharing his thought and views.,
HR Club Activity - "CRACK THE WHIP” for PGDM Students
I.T.S School of Management conducted HR Club (The Oppo Makers) activity - "Crack the Whip" for PGDM batch 2020-22 on 15th and 17th December, 2020.
Main objective behind this activity was to develop insights in the students about recent HR news and happenings and to include fun & entertainment to a monotonous routine. The activity was conducted in 2 rounds. The first round was conducted via Google forms. There were 15 questions and time duration given was 15 minutes. Top 10 participants were qualified for the 2nd round, which was held on Zoom Platform.
In the second round, HR Tambola was conducted. Participants were provided with their respective tickets beforehand. The questions were then presented on the screen and participants had to strike off the correct answers on their tickets.
The top 3 positions were held by:
1. House (1st position) - Anuj Kumar Srivastava
2. Top Line (2nd position) - Sakshi Rawat
3. Middle Line (2nd position) - Kartikay Vats
4. Bottom Line (2nd position) - Shubham Rathor
5. Early 5 (3rd position) - Shubham Ghosh
The activity was conducted under the supervision of Dr. Vivek Pachauri., , ,
Corporate Talk Session by Mr. Arvind Mehrotra Advisor- CRMIT & Birlasoft, President of IMS- NIIT Technology Ltd. for PGDM students.
Department of Management ITS, Mohan Nagar Ghaziabad organized Corporate Talk for PGDM 2020-22 Batch
by Mr. Arvind Mehrotra, Advisor- CRMIT & Birlasoft, President of IMS- NIIT Technology Ltd. on the topic “Harnessing Leadership skills for a Changing World" on 17 December, 2020.
Mr. Arvind Mehrotra started the session with sharing the thought on how in tackling the continual change leadership is very critical and how leaders need to develop certain Mantras to be successful in the recent times. He highlighted that leaders need to develop empathy, seek collaboration and guide openness.
Mr. Arvind highlighted how leaders develop culture in the organization and specifically mentioned about the four types of culture, i.e. “POWER, BUREACUCARY,TASK&PERSON” and also mentioned about their consequences. The speaker also talked about strategic leaders which include –“The DEFENDER, PROSPECTPORS AND ANALYSERS.”
Mr. Mehrotra emphasized the fact that leaders build future, develop team members potential and keep them engaged & self-reliant. He concluded the session by emphasizing on the fact that current is uncertain and future is unknown and also mentioned that “Motivation is the future differentiator.”
The session was very participative. There were various queries from the student’s side regarding leadership and adaptation in the changing environment. The Session was concluded by honouring Mr. Arvind Mehrotra with a virtual plaque and a special vote of thanks was given to him., , ,
Virtual Industrial Visit to Yakult Danone India
I.T.S. School of Management organized a Virtual Industrial Visit to Yakult Danone India for PGDM Batch 2020-22 on 15th December, 2020.
The session was taken by Mr. Ajay and Mr. Tushar from Yakult. Mr Ajay started the session with the history of Yakult. He talked about how in 1930, Dr. Minoru Shirota, a scientist in Japan became the first in the world to succeed in culturing a strain of Lactic Acid Bacteria beneficial to human health. He mentioned that bacteria present in Yakult’s drink reaches alive in our intestine which helps in improving digestion and building immunity. In 1935, Yakult was commercially launched in Japan.
The speaker also highlighted the fact that one can drink Yakult at any time of the day. However, the drink is required to be stored at a temperature below 10 degree Celsius. Also, if the drink is left out for too long, it can kill the bacteria present in it.
The speaker also talked about the differences between the Red and Blue bottles of Yakult. The red bottle is the original Yakult and the blue bottle is Yakult Light. Both have the same number of unique bacteria; however, Yakult Light is enriched with Vitamin D & E and contains less sugar.
Towards the end of session, a video was presented by the speaker to provide students with more clarity about the productions and operations management in Yakult Industries. Also, a few questions were taken up from students.
At the end of the session a digital plaque was presented to the guest as a token of gratitude and remembrance. Overall, the virtual visit was a great learning platform for the students., , ,
Online Workshop “Investment Awareness among the Young Generation”
I.T.S. School of Management in collaboration with SV Welfare Partners organized an online workshop on
“Investment Awareness among the Young Generation” for PGDM batch 2020-22 on 9th December, 2020. The expert for the session was Mr. Shamsher Singh. He is an MBA graduate and a certified financial planner who has conducted over 8000+ training sessions with distributors and senior professionals in the Banking and Insurance sector. He is also a CNBC Financial Award winner.
Mr. Singh apprised the participants about the need to understand and identify personal investment goals and accordingly choose suitable investment options to maximize the return. He elaborated the three most important considerations for any product i.e., Returns, Safety and Liquidity. He also briefed the participants about Gold Exchange Traded Funds - ETF along with other categories of fund investments.
Students raised a number of queries which was satisfactorily answered by the expert. Towards the end of the session, a virtual plaque was presented to the expert as a token of gratitude and remembrance., , ,