The event saw the participation of over 35 attendees, including entrepreneurs, research scholars, early-stage business owners, and faculty members from various parts of India. The MDP provided a comprehensive exploration of key topics such as digital marketing, keyword analysis, social media strategies, branding, communication, and MSME schemes.

The programme aimed to simplify the concepts of digital marketing and its practical applications for both academicians and entrepreneurs, providing actionable insights to help participants leverage digital tools for growth and innovation.

This mega annual event aims to focus on the challenges faced by the Corporates in India, their implications on the business scenario and deliberates on key strategies for successful business performance. Student of PGDM 2024-26 Batch, namely Jyoti Kumari, Pooja Mandal, Ravi Raj Thakur and Aaksh Gupta along with faculty member Prof. Yachana Malhotra attended the sessions.

The chief guest for the session Hon'ble Minister of Communication, Jyotiraditya M. Scindia engaged everyone with his energetic and full-filled delivery. Mr. Scindia focused on on empowering the Indian Economy with communication and making it future-ready by scrutinising calls and emails to prevent cyber-attacks, introducing newer initiatives like geolocated postal digipin and emphasizing developing local technologies, etc.

Other speakers in the panel were Mr Sanjay Kirloskar, Past President, AIMA and Chairman & MD, Kirloskar Brothers Ltd; Mr Nikhil Sawhney, Sr. VP, AIMA, & MD, Triveni Turbine Ltd; Ms Suneeta Reddy, Senior VP, AIMA & MD, Apollo Hospitals Enterprise Ltd; Mr T V Narendran, VP, AIMA and CEO & MD, Tata Steel Ltd; MsRekhaSethi, Director General, AIMA and MrSudhirJalan, Past President, AIMA & Chairman, Neo Foods Pvt Ltd addressed the Introductory Session

Post lunch Session- Women-Led Development  on the focal theme “I did it my way” the session emphasized the role of women in India's development  and acknowledged the importance of addressing various facets of a woman’s life cycle. The panel session raised some important questions on the mandatory presence of women in the leadership positions.

A panel discussion on "Breeding next unicorns: Refreshing India’s startup sector" with Mr Kanwaljit Singh, Founder & Managing Partner, Fireside Ventures; Ms Muskan Kakkar Co-Founder & COO, GoMechanic; Mr Gaurav Singh Kushwaha, Founder and CEO, BlueStone; Mr Mahesh Bhalgat, MD and Group CEO, Veeda Clinical Research Ltd. explored boosting funding for deep tech and identifying future unicorn opportunities at AIMA's 51st National Management Convention 2024.

In between the panel session there was an award function for Academic leadership in management education 2024 which was presented to Prof. Umakant Dash( Director institute of Rural management Anand).Jio high performance brand 2024 Award presented to Kapil Ahuja RK Swamy high performance brand Award was presented to reliance jio Infocomm Ltd.

The event provided networking opportunities and the opportunities to know about the corporate world. That extended beyond the academic for the budding managers.

This mega annual event aims to focus on the challenges faced by the Corporates in India, their implications on the business scenario and deliberates on key strategies for successful business performance. Student of PGDM 2024-26 Batch, namely Jyoti Kumari, Pooja Mandal, Ravi Raj Thakur and Aaksh Gupta along with faculty member Prof. Yachana Malhotra attended the sessions.

The chief guest for the session Hon'ble Minister of Communication, Jyotiraditya M. Scindia engaged everyone with his energetic and full-filled delivery. Mr. Scindia focused on on empowering the Indian Economy with communication and making it future-ready by scrutinising calls and emails to prevent cyber-attacks, introducing newer initiatives like geolocated postal digipin and emphasizing developing local technologies, etc.

Other speakers in the panel were Mr Sanjay Kirloskar, Past President, AIMA and Chairman & MD, Kirloskar Brothers Ltd; Mr Nikhil Sawhney, Sr. VP, AIMA, & MD, Triveni Turbine Ltd; Ms Suneeta Reddy, Senior VP, AIMA & MD, Apollo Hospitals Enterprise Ltd; Mr T V Narendran, VP, AIMA and CEO & MD, Tata Steel Ltd; MsRekhaSethi, Director General, AIMA and MrSudhirJalan, Past President, AIMA & Chairman, Neo Foods Pvt Ltd addressed the Introductory Session

Post lunch Session- Women-Led Development  on the focal theme “I did it my way” the session emphasized the role of women in India's development  and acknowledged the importance of addressing various facets of a woman’s life cycle. The panel session raised some important questions on the mandatory presence of women in the leadership positions.

A panel discussion on "Breeding next unicorns: Refreshing India’s startup sector" with Mr Kanwaljit Singh, Founder & Managing Partner, Fireside Ventures; Ms Muskan Kakkar Co-Founder & COO, GoMechanic; Mr Gaurav Singh Kushwaha, Founder and CEO, BlueStone; Mr Mahesh Bhalgat, MD and Group CEO, Veeda Clinical Research Ltd. explored boosting funding for deep tech and identifying future unicorn opportunities at AIMA's 51st National Management Convention 2024.

In between the panel session there was an award function for Academic leadership in management education 2024 which was presented to Prof. Umakant Dash( Director institute of Rural management Anand).Jio high performance brand 2024 Award presented to Kapil Ahuja RK Swamy high performance brand Award was presented to reliance jio Infocomm Ltd.

The event provided networking opportunities and the opportunities to know about the corporate world. That extended beyond the academic for the budding managers.

The session commenced by emphasizing the significance of clear communication in minimizing organizational chaos. Participants were divided into four color-coded teams: Green, Yellow, Red, and Blue. Each team was then allotted 25 minutes to create a radio jingle for a specific product, with the objective of transforming the product's image from negative to positive.

The products represented various industries, such as healthcare, tourism, and automobiles, with humorous and imaginative themes. Each group was required to compose an opening song related to their theme and perform an act based on their assigned product.

The performance of each group was evaluated based on multiple criteria including creativity, communication effectiveness, and the execution of the task.

The activity facilitated student interaction and fostered effective teamwork. Participants demonstrated high levels of engagement and enthusiasm, showcasing their creativity throughout the task. Overall, the session enhanced students' understanding of key managerial concepts such as team coordination and network building, both of which are critical for organizational success.

Dr. Nitin Saxena moderated the session, welcoming distinguished alumni including:

Mr. Ravi Bhatt (2005-2007), Marcom Programs Manager at HP

Mr. Om Prakash Rai (2005-2007), General Manager at Macleods Pharmaceutical Ltd.

Mr. Abhishek Jaiswal (2010-2012), Enterprise Account Manager at HDFC

Mr. Manish Rai (2010-2012), Entrepreneur

Ms. Sneha Lal (2013-2015), Assistant Manager at Zomato

Mr. Varun Arora (2017-2019), Senior Business Analyst at Newgen Software Technologies

The alumni offered guidance on preparing for professional opportunities and challenges, emphasizing the importance of continuous learning, adaptability, humility, and self-confidence. Students actively engaged in a Q&A session, focusing on the evolving workplace environment. The event concluded with a token of appreciation presented to the participating alumni.

Dr. Dutta emphasized that cultural adaptability is no longer a soft skill but a necessity for global business success. She discussed how organizations today operate in diverse cultural landscapes, and leaders need to be capable of navigating these effectively. This applies equally to individuals, who must be agile and adaptable to function efficiently in multicultural teams and international business environments.

She defined cultural adaptability as the ability to adjust and respond to different cultural contexts with an open mind and respect for diverse perspectives. This capability not only enhances interpersonal relationships but also strengthens decision-making and problem-solving abilities in cross-cultural settings.

The session concluded with an engaging Q&A, where students inquired about real-world applications of cultural adaptability in industries like IT, healthcare, and consulting. Dr. Dutta answered each question with practical examples and encouraged the students to actively participate in cross-cultural projects during their MBA tenure. This session added great value to the Aarambh-2024, theOrientation Program, leaving students with valuable insights on how to thrive in culturally diverse settings.

Prof. Amit discussed about various tools and techniques of Business Statistics, which can be performed using Python software. During his address, he discussed about many other software like; Penguin & Analytics provided by Google.  He demonstrated some of the techniques; Waterfall chart, t-test and ANOVA using python for the students.   

Prof. Amit answered all the queries asked by the students satisfactorily.

The distinguished resource person was Mr. Akarshan Srivastava CEO @ GoTezu learning and L&D Company & faculty at Birla Institute of Management Technology, Greater Noida. The inaugural session commenced with honoring the guest, Mr. Akarshan Srivastava, with the plant sapling by the Director, Prof (Dr) Ajay Kumar.

Mr. Akarshan Srivastavashared his personal experience & journey of MBA, from being an average student to be a very successful CEO of a well-known learning & development organisation. The speaker also highlighted the role of handling & accepting challenges in the starting phase of life. He also mentioned the significance of finding and developing your Niche to get differentiate our identity from others.

In his session he emphasized on the core values of organization & its culture and the role of networking in present corporate culture. Mr. Srivastava advice the students to become proactive not only in the academics but also in the co-curricular and extracurricular activities.

Overall, the guest session provided valuable insights pertaining to the requirements of corporate sector skills, along with the ways of developing them.

At last the session was concluded by the valuable word of thanks of Prof (Dr) Ajay Kumar who also expressed his opinion on the various aspects of the topic and given thanks with memento to our guest Mr. Akarshan Srivastava.

Dr. Anusha Agarwal, Chairperson – PGDM, Prof. Durba Roy, Chairperson – CRC, Head – Admissionsand faculty members inaugurated the event by Lamp-lighting.

On this occasion;

Ms. Deshona from PGDM (2024-26 Batch) performed the Classical dance,

Ms. Sakshi & group from PGDM (2024-26 Batch) performed the group Dance,

Mr. Rahul & Mr. Harshfrom PGDM (2024-26 Batch)recited their written poems,

Mr. Raushan from PGDM (2024-26 Batch)gave a speech,

Mr. Vishwajeet & Mr. Zeeshan from PGDM (2024-26 Batch) sang Bollywood songs.

To make the event memorable & enjoyable students arranged games; Passing the ball and identify the movie by scenes for the faculty members. All the faculty members participated in games and winners faculty members were rewarded with chocolates& gifts.

The event was concluded with a cake cutting ceremony by all the faculty members.   Mr. Shivam, Mr. Ujjwal, Mr. Ravi& Ms. Akriti from PGDM (2024-26 Batch) hosted the event.

The Program initiated under the gracious presence Prof. (Dr.) Ajay Kumar, Director, I.T.S School of Management, Dr. Anusha Agarwal, PGDM Chairperson, Faculty members and students of PGDM Program.

Event commenced with the auspicious lamp lighting ceremony seeking blessings from Maa Saraswati. Dr. Ajay Kumar, in his address to the students, discussed the importance of team work and collective efforts to achieve success in professional life. Dr. Ajay motivated the students to participate in cultural and academic activities for their holistic development. The event exhibited wonderful performances including group dance, poetries, solo singing, poem recitation and solo dance which left the audience mesmerized.

The rigorous process was adopted to select Mr.& Ms. Fresher and other titles from the nominees including introduction round, talent hunt round and question round. Towards the end, the jury members announced the names of Mr. & Ms. Fresher 2024 as Md. Zeeshaan and Ms. Sarvagya Goel from PGDM 2024-26 Batch were crowned Mr. Fresher and Ms. Fresher respectively. Mr. Harsh Sharma and Ms. Vairabi Das were declared as ‘Best Smile’ title winners. Mr. Ayush Jaiswal and Ms. Nandini Tyagi won the title ‘Fresh Face’ and Mr. Prince Raghav and Ms. Deshona Roy were judged as the winners of ‘Best Costume’ title in male and female categories respectively. 

Director-Dr. Ajay Kumar along with the jury members presented the awards to all the winners. This was followed by a sumptuous feast.