The Resource Persons was Mr. Alakshendra Mishra, General Manager, Business Development at Satra Services and Solutions Private Limited. The event was graced by the presence of esteemed Director Dr. Timira Shukla along with Prof. Neha Shrotiya and Dr. Rajeev Johari.

Mr. Mishra emphasized the evolving demands of marketing in the 21st century, shedding light on the pivotal role of innovation. He underscored that innovation and creativity go hand in hand with understanding the customer’s needs, gaining valuable customer insights, and staying informed about competitors. These elements constitute the bedrock of contemporary marketing analysis. This session was a remarkable opportunity for the students to grasp the dynamic nature of marketing in today’s business landscape. 

The event aimed to showcase the collaborative efforts between OIL INDIA LIMITED and the IIM Lucknow Incubator Centre in the realm of startups and innovation. It provided a platform to inspire entrepreneurship, innovation, and problem-solving among the youth of India. The distinguished guests on the dais included the Chief Guest, Dr. Ranjit Rath, Chairman and Managing Director of Oil India Limited, along with Dr. Pankaj Gosawami, Director of Operations, Oil India Limited, Prof. Anadi Pandey, faculty coordinator and Director of IIML EIC, and Mr. Yamini Bhusan Pandey, Managing Director of IIML EIC, who shared their insights on innovation and entrepreneurship.

The session was conducted by Mr. Sagar Venkateshwar, Author, “The Marketing Gita” . The session kicked off with a quiz which sparked the interest of the students.  It aimed in providing awareness about the brands and its positioning. 

He illustrated the “Iceberg Theory”, in which certain aspects, such as ads and posts, are readily apparent, while others, like marketing research, financial planning, and product development etc remain concealed beneath the surface, all contributing to the brand's improvement.

The speaker stated, "You are your own brand," emphasizing that one's personal brand defines their identity and is a reflection in the market. He also emphasized on creating own brand with knowledge , skill and hard work.

Drawing from his experience he further gave various examples emphasizing the critical role of segmentation differentiation and positioning for designing marketing strategies for different brands.

It was an interactive session having a lot of learning.

The program was initiated under the gracious presence of  Mr. Anurag Jindal, Head, FP&A, Airbnb Capability Center India Pvt Ltd. Gurgaon.  Dr. Timira Shukla, Director, Dr. Anusha Agarwal, Professor & Chairperson PGDM and Dr. Neeraj Sanghi, Professor (Finance).

In the beginning of the session, Dr. Timira Shukla greeted the guest with plant sapling. Mr. Anurag Jindal, the resource person of the guest lecture, disseminated the knowledge of various corporate financial statements and their relevance in analyzing financial position of the company. He briefly introduced to the students about the difference in financial statements of Indian companies and American companies. He demonstrated practical relevance of Market Capitalization, EPS and Price Earning Ratio to the students. Mr. Jindal explained the importance of Price Earning ratio in valuation of the company.  In this session, he discussed the difference in the financial statements of the companies of manufacturing and service sectors.

It was an interactive session as students asked their quires related to the contents covered during the session. Dr. Anusha Agarwal felicitated the guest with memento and gift as token of remembrance.

 The event inaugural session began with opening remarks of Amitabh Kant G20 Sherpa, Government of India in conversation with D. Shivakumar Conference Chair - SHRMIAC23 & Operating Partner, Advent International Private Equity. The session commenced with the discussions on Made in India @ 75 that has emerged as one of the largest in the world, with a vibrant start-up ecosystem. In an attempt to understand this remarkably robust and resilient growth story of Indian business and enterprise, Amitabh Kant offered a multi-faceted survey of the nation’s business heritage and culture in Made in India.

The event's theme, underscores HR and technology’s pivotal role in accelerating business growth. The summit delved into cutting-edge panel discussions on the topics  such as Level Up & Elevate: Being Future-ready, Hiring Expertise for Talent Excellence,Leadership Amid Change: Building Organizational Resilience from the Inside Outand more through keynote speakers, panel discussions, and experience-sharing sessions, offering valuable insights into Human Resource  transformative potential across businesses. The sessions and conversations with some of the brightest minds in business, helped to realise the importance of transparent knowledge-sharing to elevate your organization's performance.

The 2-day conference concluded with big learning that "Where there is great power there is great responsibility." As the HR function continues to stay the centre of attention by virtue of the immense power vested within, in terms of orchestrating and navigating the entire course of an organization's success trajectory, it is up to HR leaders to lead the way.

The objective of this club event was to enable the participants to apply concepts about product, pitching, brand recall, message delivery, promotional strategies etc. in marketing through short enactment/advertisements. The product & brand were mismatched to form new offerings in the market, which the participating teams showcased in the event. It comprised of humorous & conceptual ads, prepared and enacted by the students of PGDM first year in order to pitch their products. The evaluation was based on 5 parameters viz. Creativity & Innovativeness, Concept of advertisement: Customer appeal, Team Coordination, Time factor, Communication with clarity of thought. Out of large number of teams who participated, 3 teams were selected as winners from evaluation by the event judges Dr. Ashish kr Jha, Dr. Sanjeev Tandon and Prof Neha Shrotriya

 Following teams bagged the top 3 positions:-

• 1st Prize (Ad k Baadshah No.1) : -Maady mad kalakaar  -  Monika, Aamir, Manish, Nitu, Kashika

• 2nd Prize (Ad k Baadshah No.2) : Team Van-Tastic - Akash , Aman , Sonali, Saurav, Rahul   

• 3rd Prize (Ad k Baadshah No.3) :  Team- Adalchemy - Shraddha Gupta, Anshika Sharma, Mohd sahnool, Akash, Divyanjali singh

Some participants were also selected for our special titles which were given to them as per their performance and overall presentation.

• Dumdaar Kalakar (Male) –  Aamir Nasim
• Dumdaar Kalakar (Female) –  Chandni Srivastav
• Atrangi Kalakar (Male) – MD.SehnooL
• Atrangi Kalakar (Female) –Neha bhagheL 

It was an interactive and fun-filled session as filler rounds were also there in which audience had to identify logos, jumbled taglines and Brand Ambassador of companies.

The winning teams were awarded with trophies, certificates of appreciation and gift hampers. Certificates of participation were awarded to all the participating teams. 

The talk was delivered by Mr. Nishant Arora (Alumnus PGDM 2005-07 Batch), Founder & CEO, Train for Success. Dr. Anusha Agarwal, Chairperson PGDM Program welcomed the guest by presenting a plant sapling. Mr. Vinay introduced Mr. Nishant Arora to the audience.

Mr. Nishant started the session by sharing his experience at I.T.S school of Management. Further, he shared his journey from campus to corporate. He spoke about the scope in finance area. In his address, he emphasized on the changing of mindset to enter into the finance sector. He said that as finance professional a candidate may have multiple opportunities to work with like; Capital Markets, Accounting, Private Equity funding firms, Whatsapp Banking, Brokerage Firms, Wealth Distribution Companies, Alternative Investment funds, Portfolio Management Services etc. Apart from these services he said, that in areas like banking, Insurance, Investments, and Consultancy a finance student how a good career opportunity. 

He shared several examples from his past experiences to clarify the path of success in the corporate world.

He answered all the queries asked by the students satisfactorily.

At last Dr. D.K. Pandey presented memento as a token of gratitude to Mr. Nishant Arora.

This event was attended by Aman Goel, Sanskar Jaiswal, Arushi Srivastava, Utkarsh Srivastava, Aadarsh Pandey, Pratush Singh, Divyank Mishra, Shivam Singh of PGDM 2023-25 and Puneet Agrahari of PGDM 2022-24 along with Dr. Rajeev Johari.

The inaugural ceremony commenced with an inspiring address from Ms. Palak Bhatia, AVP of Startup India, who captivated students by recounting her entrepreneurial journey. This was followed by enlightening presentations by distinguished speakers Prof. PVM Rao, Dean of IIT Delhi, who  provided a thorough analysis of the entrepreneurial divide between traditional and contemporary entrepreneurs. Mr. Omkar Nath, representing MIT, delved into the evolving startup landscape in Tier 2 and Tier 3 cities. Mr. Rohit Gupta, Program Director at NITI Aayog, highlighted the remarkable growth of the Atal incubation center in the past two years. Capt. Roy Joseph (Retd.), from the Ministry of Defense, shed light on the Ministry's contributions to startups and shared the visionary concept of 'Viksit Bharat.' The event culminated with an insightful address by the esteemed chief guest, Mr. Banchha Nidhi Pani, IAS, Vadodara, who expounded on the potential for India's youth to reshape the sector, emphasizing the abundant opportunities in the ever-evolving startup ecosystem.

Students was very overwhelmed by attending this event as there was a great learning about the innovations got to know more about Startups and Entrepreneurship.

Mr. Nayak, emphasized on the Applications of Statistical techniques in an organization. He demonstrated the concept of Regression Analysis with the help of live case studies from the industry. He also discussed about different statistical techniques to be used in forecasting the stock market. The key take away from this session were about the use of different statistical techniques in managerial decision making.

The session was very interactive as the participants asked various queries like; how to choose appropriate technique and what are the precautions to be taken care of at the time of applying the technique. The guest tackled the questions very effectively. Finally, the speaker emphasized on what organisations are expecting from forthcoming professionals.

Prof. Ashutosh Sharma presented the Memento to Mr. Sanjeev Nayak as a token of gratitude.

The talk was delivered by Alumnus of PGDM (2010-2012 batch) Mr. Arindam Mitra, Learning & Development facilitator (India & APAC) SAGE. Dr. Timira Shukla, Director- I.T.S School of Management welcomed the guest by presenting a plant sapling.

Ms. Arindam started the session by sharing his experience at during his PGDM programme. Further, he shared his journey from campus to corporate. He spoke about the career in Human Resource as a HR Manager. During his address, he emphasized on the changing of mindset about salary package. He said that except being focused about higher salary packages, budding managers should try to be focused about being ethically professional. He highlighted the challenges for HR manager in the corporate world. He discussed various aspects like; Generational Cold war, Mentorship, Extra working hours, Adaptability, Teamwork, Networking etc. Which will be faced by a fresher during job in corporate/industry.

He also pointed out some important aspects like; Communication, Presentation, Appearance, Attitude etc. He answered all the queries asked by the students satisfactorily.

At last Dr. D.K. Pandey presented a memento as a token of gratitude to Mr. Arindam.