The esteemed speaker for the event was Dr. Jaspreet Kaur, Professor of Marketing at the Delhi School of Business. The workshop began with a formal welcome and honoringtoDr. Jaspreet Kaur. The session opened with an exploration of the transformative potential of AI technologies in generating content and personalizing marketing strategies. The focus was on producing high-quality content and effectively engaging audiences across various digital platforms.

Additionally, the workshop included an analysis of customer sentiment, illustrating how businesses can leverage these insights to improve customer satisfaction and loyalty.Aslo explained about the google AdWords and SEO.  The discussion highlighted the benefits of using generative AI, such as increased efficiency and personalization, while also addressing potential challenges like ethical considerations and quality control.

The session was followed by a question/answer round where students proactively participated in the same. At last the session was concluded by  honouring the guest with momento as a token of appreciation.

Retro Revive was an exciting marketing event designed to challenge students to create advertisements for classic retro products, blending nostalgic elements with modern marketing strategies. Participants delve into the marketing techniques of the past while infusing contemporary ideas, discovering the evolution of marketing and its current practices .

The objective of this club event was to enable the participants to apply concepts about product, pitching, brand recall, message delivery, promotional strategies etc. in marketing through short enactment/advertisements.

It consisted of humorous & conceptual ads, prepared and enacted by the students of PGDM first year in order to pitch their products.

The evaluation was based on parameters viz. Creativity & Innovativeness, Concept of advertisement: Customer appeal, Team Coordination, Time factor, Communication with clarity of thought. Out of a large number of teams who participated, 3 teams were selected as winners from evaluation by the event judges Dr. Kamal Singh, Prof. Ashutosh Sharma.

 Following teams bagged the top 3 positions:-
• 1st Prize Retro Reviver 1 : -Team Captains

1. Vanshika,

2. Ajitesh

3. Ravi kr thakur

4. Rahul gupta

• 2nd Prize (Retro Reviver 2) :Team Creative Crew

1.Unanti

2.Mahek  

3.Bhavya  

4.Shubhangi

• 3rd Prize (Retro Reviver 3) : 

 Team- Game Changer

1.Archana Kumari

2.Khushi

3.Navneetika

4.Sansakar Jaiswal

Additionally, “Critics Awards” category showcased the unique talents of the participants,

Critics Award:Team Spotlight Squad

1.Jyoti

2.Pooja

3.Pankaj

4.Dixant

Some participants were also selected for special titles which were given to them as per their performance and overall presentation.
Star Performer -Dixant Dixit
Best Dressed- Bhavya Jain

While the Social Media award was given to the team with maximum reach on their social media accounts of their respective products.

Social Media Award:Team Qayamat Se Qayamat Tak

1.Swapnil

2.Surbhi,

3.Sakshi

4.Isha
The ceremony was graced by the presence of  Director I.T.S-School of Management, Dr.Ajay Kumar & Dr. Anusha Agarwal, Chairperson PGDM,Judges of the event and CLUB coordinator Prof Neha Shrotriya the winning teams with trophies, certificates of appreciation and gift hampers. Certificates of participation were awarded to all the participating teams. Judge of the event Dr Kamal Singh emphasized that such events are the backbone for students' learning, and hence has been an integral part of management education at I.T.S School of Management, Ghaziabad. 

The distinguished resource person was Ms. Deepti Jandial, She is aBehavioural Skills Facilitator, Life Coach and Psychometric Assessment Specialist. The inaugural session was commenced with honoring the guest, Ms. Deepti Jandial.

In the session Ms. Deepti Jandial shared the significance of attention & concentration and how it leads to excellence. She emphasized on how attention is the foundation for achieving excellence. In her session, she also highlighted the importance of taking regular breaks (e.g., using the Pomodoro Technique) to maintain concentration over extended periods.

The session explored the science behind how the brain allocates attention and how neural networks linked to attention also contribute to skill development and excellence.In her talk she elaborate how mental clarity through visualization and the power of positive thinking were plays significant role in achieving long term- goals.The session was followed by a question/answer round where students proactively participated in the same.

The guest talk was concluded by the valuable word of thanks of Prof (Dr) Ajay Kumar who also expressed his opinion on the various aspects of the topic and given thanks with memento to our guest Ms. Deepti Jandial.

Presented their Research Papers “Social Media usefulness for Start-ups” & “International Trade Terrifs of Indian Government” respectively during SYMPOSIUM 1.0 Research competition Organised by BPIT College, Delhi, 19th September, 2024.

The Competition was organized in the college campus, where around 25  selected papers were presented by Researchers & Scholars from various colleges including IIM, VIPS, GGSIPU, Bhartiya Vidhyapeeth. It was an enriching experience for Ms. Snehal & Mr. Harsh

The event brought together experts, policymakers, and industry leaders to discuss the advancements and future prospects of AI in India. Key discussions focused on India's leadership in AI innovation, strategic partnerships for building scalable AI infrastructure, talent development, and AI applications in sectors like agriculture and healthcare. Eminent Speakers from government, academia, and industry emphasized the importance of Indian datasets and ethical AI policymaking. The event provided a platform for learning and insight into India's AI roadmap, showcasing how AI can drive economic growth and societal progress.

The event featured prominent speakers from government, academia, and industry, including Ms. Roma Datta Chobey (Country Manager, Google India), Ms. Shalini Kapoor (Chief Technologist, Asia Pacific Japan, AWS), Prof. Ajay Kumar Sood (PSA, Government of India), Mr. Manish Sharma (Chairman, Panasonic Life Solutions India and South Asia), Mr. Gokul V Subramaniam (President & Vice President Client Computing Group, Intel), Mr. Tarun Chhabra (Country Head, Nokia, India), Mr. Jason Oxman (President and Chief Executive Officer, Information Technology Industry Council), Dr. Buddha Chandrasekhar (Chief Coordinating Officer, All India Council for Technical Education), Mr. Sunil Abraham (Director - Public Policy, Meta India), to name a few.

The workshop commenced with an inaugural session graced by the presence of Director Dr. Ajay Kumar, PGDM Chairperson Dr. Anusha Agarwal, Prof. Yachna Malhotra, and Mr. Ajay K. Sharma, CEO & Executive Director of TPC Global.

The training sessions were led by experienced professionals: Ms. Kanwaldeep Kang, Ms. Ritu Bhardwaj, Ms. Shimpy Gera, and Ms. Nandani. These sessions covered various critical employability skills such as interview techniques, goal setting, professional resume development, video resumes, personal branding, corporate presentations, group discussions, mock interviews, and email etiquette. The trainers facilitated hands-on activities designed to boost students' self-confidence and help them overcome interview anxiety. Mock drills were conducted to provide students with a real-life simulation of the interview process.

On the final day, students underwent comprehensive assessments through group discussions and personal interviews. A panel of trainers, along with internal faculty members from finance, marketing, HR, and operations, evaluated students' resumes, held discussions on social and current affairs, and conducted detailed personal interviews.

The workshop generated high levels of enthusiasm among students, who actively participated in all activities. The mock drills proved especially beneficial, familiarizing students with the complete interview process.

The distinguished resource person was CA Pankaj Jain, Partner, D Y P Jain, and Company. The  session commenced with honouring the guest CA Pankaj Jain with a plant sapling by Director I.T.S School of Management .

 In the session, CA Pankaj Jain shared his valuable insights on various aspects of Indian AS and IFRS. In his session, he has  highlighted the application of AS , importance of accounting standards while preparing financial statements, benefits and disadvantages of accounting standards, compliance with the accounting standards, and scope of accounting standards in India through financial reports of the company.

 In his session, he has emphasised the practical aspect and application of GAAP and IFRS while preparing financial statements. The session was followed by a question/answer round where students actively participated in the same.

 The session was interactive and able to bridge the gap between the theoretical aspect and the practical use in the industry. The session was concluded by  honouring the guest with the virtual plaque as a token of gratitude.

The distinguished resource person was Dr. Pinaz Tiwari, Assistant Professor, IIM Bodhgaya. The inaugural session commenced with honouring the guest, Dr Pinaz Tiwari.

In the session Dr. Pinaz shared her valuable insights on the various concepts of Marketing. In her session, she highlighted the importance of consumers in marketing and also briefed students about various kinds of segmentation, marketing techniques/strategies and positioning concepts utilized in marketing.

In her session she emphasized on the core values of  STP process and the role of various marketing strategies in the present  dynamic world. The session was followed by a question/answer round where students proactively participated in the same.

Overall, the guest session provided valuable insights pertaining to the requirements of STP concepts , Marketing skills, along with the ways of developing them.

At last the session was concluded by  honouring the guest with the virtual plaque as a token of gratitude.

Prof.( Dr.) Ajay Kumar, Director, ITS School of Management welcomed Mr. Debasish J. Das, in the presence of Programme Chairperson, Dr. Anusha Agarwal, Professor Amitabh Rajan, Prof. Kumar Biswas , Dr. Shailendra Kumar Dube and the entire batch of PGDM 2023-25 students. Professor Ajay Kumar, in his inaugural address, highlighted the importance of “Business Simulations Games” for budding managers and stressed on the need for becoming serious, responsive and learning the intricacies of  ‘Simulation Games’.

Mr. Debashish gave a briefing about the Business Simulation Game and urged students to apply their mind in devising strategies for optimising revenues and profits. The “Hands on Experience” through workshop, will certainly help budding managers to judge their performance and try to improve further so that future career prospects are better.

There was Question & Answer Round session too. Finally, Prof. Kumar Biswas offered a memento to Mr. Das , as a token of appreciation. The workshop was quite interesting and had high educative quotient value. 

The talk was delivered by Alumnus of PGDM (2017-2019 Batch) Mr. Mayank Verma, Associate Manager PayU Payments. Dr. Ajay Kumar, Director- I.T.S School of Management welcomed the guest by presenting a plant sapling.

Prof. Durba Roy, CRC- Head, introduced the guest to the students.

Mr. Mayank started the session by sharing his experience at I.T.S school of management. Further, he shared his journey from campus to corporate. He spoke about the challenges faced by him to enter into the corporate world. During his address, he emphasized on the changing of mindset about the perception about salary package. He said that except being focused about higher salary packages, budding managers should try to be focused about being ethically professional. He highlighted the challenges for a manager in corporate world. He discussed various aspects like; Generational Cold war, Mentorship, Extra working hours, Adaptability, Teamwork, Networking etc. to be faced by a fresher during job in corporate/industry.

He also pointed out some important aspects like; Communication, Presentation, Appearance, Attitude etc. to be prepared for job-interviews. He answered all the queries asked by the students satisfactorily. At the end Dr. Ajay Kumar presented a memento as a token of gratitude to Mr. Mayank Verma.