MARKETING CLUB- MARRECUS organized “Mind, Seek, Drill” an online activity on 22 April 2020 for PGDM students.
The objective behind the event was to brush up the general knowledge and spread awareness of the students about the world renowned events and incidences which impacted many lives in India and the world.
The activity consisted of objective questions with pictorial description of the events/incidences. Four options were given from which students had to choose one correct answer. The activity was made available to the students on aGoogle sheet.
Some of the pictorial quiz which were asked were like for example : the Landmark judgement of Abrogation of Article 377, The Paris Attacks, Nirbhaya Case Verdict, Pictorial scenes from Ramayana etc.
For this quiz the time allotted was 10 minutes for 25 objective type questions. Students have shown their interest for this activity which may further enhance their learning.
The top three winners were as follows:-
1 st - Shivani Singh, Sec-C (PGDM19-21),
2 nd – Sachin Kumar Rai, Sec-C (PGDM 19-21)
3 rd - Akansha Rai, Sec-C (PGDM19-21)
The winners were awarded e-certificates., , ,
Management faculty attended webinar
Management faculty attended Webinar on “Economic Impact of the Corona Virus: CEO View” organized by AIMA.
Prof. Parul Gupta attended a webinar on “Economic Impact of the Corona Virus: CEO View” organized by AIMA. The panel discussion had Mr Sanjay Kirloskar, President, AIMA. Mr Harsh Pati Singhania, Sr Vice President, AIMA and Mr Mohandas Pai, Past President, AIMA as eminent panelists.
The panel discussed the various challenges for business which have emerged due to the corona pandemic. The speakers deliberated specifically about the sectors like automobile, education and SMEs and the respective obstacles which have emerged in current scenario. The speakers also highlighted the various steps which the Government of India should take to mitigate the impact of Covid19 on the economy as a whole.
Alumni Talk Series on “Unveiling HR Opportunities” by Ms. Kumkum Tiwari , Consultant, Kelly Services India Ltd, Mumbai , Alumnus PGDM
Department of Management at I.T.S Mohan Nagar during the National Lockdown also organized a Webinar by Alumni, Ms. Kumkum Tiwari, Consultant at Kelly Services India which is one of the global leaders in recruitment at Mumbai, Alumnus PGDM (2010-12) interacted with the PGDM HR Specialization students on 19th April, 2020.
The focus of the talk was to make students understand which are the latest HR practices being followed in an organization. She emphasizes on the impact of the HR profession on organizational decision-making and performance by promoting innovation, education, research and use of research based Knowledge.How COVID-19 impacted the recruitment industry. She also motivate students and discuss the areas where they can do virtual SIP. At the end she explain the model of recruitment process as it is very critical to an organization’s success.
The students also asked various queries which were duly addressed by the speaker. The session was highly interactive and insightful for the students, , ,
Online Meditation Session organized for PGDM students
On 18th of April 2020, Department of Management at I.T.S Ghaziabad took an amazing initiative for arranging a seminar
on ‘A POWERFUL MEDITATION ON INNERPEACE AND MINDFULNESS’ by Raizy Bedi, Founder of Magicka- India's leading Women entrepreneurial ecosystem. The session was basically about meditation and mindfulness. Followed by the importance of meditation in our lives. Students actively participated and they were honored to have a meditation session for 30 mins. During the session, she also interacted with students about the COVID-19 situation and how to control their minds during this pandemic situation. The session was joined by Director Management mam Dr. Vidya Sekhri followed by various other PGDM faculty who also actively participated in this session. Ms. Raizy Bedi shared her experience about inner peace and how they impact humankind., , ,
PGDM 2019-21 batch attended webinar
Department of Management at I.T.S – Mohan Nagar, Ghaziabad organized a Webinar on “Introduction to Swamih Fund for Real Estate Funding & it’s Importance post COVID” on 16 april 2020
in which the speaker was Irfan A Kazi, a CIO of Swamih Investment Fund which was the largest real estate fund in the country.
Today’s session was a very informative session and we got to know about from what situation real estate is going on and what are its funding sources. He was discussed about the period of liquidity rather than profitability, Conservatism assumption and optimistic projection. He also explain various costs incurred in real estate like construction cost, land cost, marketing costs, brokerage cost, interest payment,etc. We also understood how government policies affect this sector like RERA. We also got to know from expert about challenges real estate is going to face post lockdown situation and what steps they are willing to take to minimize the losses. NCLT /Projects under NPAs where small fund reach out large builders and far more NCLT cases,400 participants.
At last the guest explained the positive net worth and told about sources of pooling of funds. He also shared the website that is SBIcap ventures.com. for further information.
Webinar ended with question answer session, ,
Webinar by Mr Amit Kumar Srivastava for PGDM
As a part of Industry exposure to PGDM students of I.T.S Ghaziabad, a webinar on “Sales & Distribution Issues in Modern Trade” was organized on 16th April, 2020.
In a very interactive session Mr Amit Kumar Srivastava, Key Account Manager, Kamani Foods, Delhi discussed related aspects of Modern Trade and General Trade. He shared that more planned and organized approach to distribution and logistics management differentiates Modern trade from General trade. Larger players such as organized retail, supermarket chains, hypermarkets etc that aggregate demand across a diverse product range represent Modern trade in India. He discussed various issues including category management, sales order processing, lead time analysis and delivering exceptional customer service.
He referred to many of his own personal life experiences and supplemented students’ learning with examples. Students participated in webinar with great enthusiasm and asked several questions. It was a good learning for them., , ,
International Webinar Attended by Management Faculty
Management Faculty Dr. Garima Srivastav attended an International Webinar by World Renowned Marketing Professor Padma Bhushan Dr. Jagdish N. Sheth -Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University, Atlanta, Georgia, United States on 16 April 2020. The topic of the session was “Retail without Human Touch”.
Over 500 registration were received from across the world amongst which only 100 participants were given a chance to attend the session. Professor and Faculty from IIM-Indore, Welingkar Institute of Management-Mumbai, BIMTECH, Symbiosis-Pune, N.L Dalmia Institute-Mumbai, Narsee Monjee Mumbai, University school of Management-Nepal, BITS to name a few amongst the esteemed participants list.
Dr. Sheth laid emphasis on many aspect of retail during the pre and post COVID era, future of Agro-products in online retailing, Future of Bricks & Mortars in India, future of Retail without Human Touch,Reinventing of kirana stores in COVID era, change in consumers' behavior post COVID 19, companies aligning their strategy and resources to meet these changed behavior. He also laid emphasis on suggesting that Omni channel, Human less retail, retailing in the pharmaceutical industry in the US as compared to that in India.
He concluded his session by commenting on roles of shopping malls (which are not fairing good at all across India) in India post COVID era and their possible role in the next gen retailing in India.
The session was highly interactive, Knowledge sharing and overwhelming, , ,
Online COVID 19 Awareness Quiz conducted by Director's Executive Club
Students of the Director's Executive Club conducted an Online COVID 19 Awareness Quiz- A unique initiative for PGDM 2019-21 Batch students. The event witnessed huge participation from the students and on the basis of correct responses, top 10 students were identified. All the other position holders have been featured in the Director's Executive Club poster. Top three students will get prizes by Director Management Mam.
Webinar of ‘Leadership Talk series’ for PGDM
Department of Management at I.T.S, Mohan Nagar Ghaziabad organized a Webinar of ‘Leadership Talk series’ for PGDM (2019-21) Batch by Mr. Gaurav Kumar Gupta -CEO and Founder Hellogtx and Catabatic Technologies on the topic “How to bounce back in tourism sector post COVID-19 ” on 15 April, 2020.
Mr. Gaurav shared his wealth of knowledge and understanding of tourism industry and explained that the outbreak of COVID-19 presents the tourism sector with a major and evolving challenge. He said that Tourism is normally one of the first industries to feel the impacts of socio-economic adversity. He has warned that COVID-19 pandemic could cut 50 million jobs worldwide in tourism industry and Asia is expected to be the worst affected.
Mr. Gupta suggested that While this is a difficult time for the industry, it is important that business owners remember that it will pass and normality will return. Now organizations need to use this time to strengthen their business relationships with their suppliers and can also take this opportunity to give their travel website a health check. He emphasized to ensure website security updating, working on SEO, focusing on social media presence. Mr. Gaurav has further reinforced to use this period on reviewing Cost, digital marketing strategy and catch up on latest industry benchmarking statistics.
He suggested that not to forget existing customers and their loyalty you have spent time and efforts in building. Keep communicating and focusing your marketing efforts by producing exceptional proposals, top notch customer services and going above and beyond to build strong customer relationships are all great ways to ensure success in future. During his discussion, he shared his diverse experience with students. At the end of the corporate lecture, a special vote of thanks was given to him., , ,
Webinar on "Retailing in a Pandemic Lockdown"
Management Faculty Dr. Garima Srivastava along with 12 PGDM students (2019-21) batch attended the webinar on "Retailing in a Pandemic Lockdown"
by Dr. Swapna Pradhan-Dean Academics Prin L N Welingkar Institute of Management development organized by Mcgraw Hill. Dr. Swapna Pradhan emphasizes on How to deal with the Black Swan type of situation, essentially look at the Crisis management Team. Focus on merchandise mix, how to make things Available & how to deliver it. Improvised Communication outside or inside. Continuity of the business. Maintain the proper hygiene, Sanitizer Kiosk must be established. Business revived gradually. The mantra of the retailing amidst covid 19 crisis is "Pool our resources together & work together" ., ,