Marrecus - Marketing Club organized Admaniac 2.0 - Mad Ad Show
Marrecus - The Marketing Club at I.T.S School of Management , in its continued legacy organised its much awaited event 'ADMANIAC 2.0 - The Mad Ad Show' (Where Creativity Meets Madness) on Friday , 14th October 2022 in the Institute. The event was unique of its kind to witness the participation of large number of teams from PGDM (2022-24) batch.
The objective of this club event was to enable the participants to apply concepts, about product, pitching, brand recall, message delivery, promotional strategies etc. in marketing through short enactment/advertisements. The product & brand were mismatched to form new offerings in the market, which the participating teams showcased in the event. It comprised of humorous & conceptual ads, prepared and enacted by the students of PGDM first year in order to pitch their products. The evaluation was based on 5 parameters viz. Creativity & Innovativeness, Concept of advertisement: Customer appeal, Team Coordination, Time factor, Communication with clarity of thought. Out of large number of teams who participated, 3 teams were selected as winners from evaluation by the event judges Dr. Mayank Sharma and Dr. Sanjeev Tandon. Following teams bagged the top 3 positions:-
· 1st Prize (Ad k Baadshah No.1) : Team Out of The Box – Pritam Debnath, Soumya Srivastava , Shubham Kumar, Tanisha Gupta, Shikhar Mishra (HIT DEODRANT)
· 2nd Prize (Ad k Baadshah No.2) : Team Stardust – Ayushi Srivastava, Narjis Fatima, Khushi Jaiswal, Sunny Tyagi, Ayush
· (ROYAL ENFIELD GARMENTS)
· 3rd Prize (Ad k Baadshah No.3) : Team Marche – Sundari Tomar, Siddharth Garg, Satyam Kumar, Pankaj Garg, Manav Garg (BATA AATA)
Some participants were also selected for our special titles which were given to them as per their performance and overall presentation.
· Dumdaar Kalakar (Male) – Vikas Gautam
· Dumdaar Kalakar (Female) – Ayushi Srivastava
· Atrangi Kalakar (Male) – Shubham Kumar
· Atrangi Kalakar (Female) – Sundari Tomar
It was an interactive and fun-filled session as filler rounds were also there in which audience had to identify logos, jumbled taglines and Brand Ambassador of companies.
The felicitation ceremony was graced by the presence of Prof. (Dr.) Timira Shukla, Director & Dr. Anusha Agarwal, Chairperson PGDM who awarded the winning teams with trophies, certificates of appreciation and gift hampers. Certificates of participation were awarded to all the participating teams. Dr. Timira Shukla blessed the students for organising the wonderful event, with meticulous planning and error free execution. She emphasised that such events are the backbone for students learning, and hence has been an integral part of management education at I.T.S School of Management, Ghaziabad. The event was coordinated by Dr. Mayank Sharma., , ,
Session on “Campus to Corporate: Alumni Experience Sharing”
As a part of MBA (2022-24) Orientation Programme- “Aarambh - 2022”, I.T.S Ghaziabad organized a session on “Campus to Corporate: Alumni Experience Sharing” was organized on 14th October, 2022.
The session commenced with warm welcome of all the alumni members joined for the session. Dr Nitin Saxena, the Alumni Coordinator, in his opening remark, said that the new batch joined I.T.S MBA programme with lots of expectations and dreams in their eyes to be fulfilled in the days to come. They carry aspirations to become a true professional by inculcating all those traits and skills which are expected by corporate people from Management Graduates. Prof. Durba Roy, Associate Vice President, Corporate resource Centre moderated the session and shared her memories with these alumni and their batch mates.
Alumni of MBA Programme including Ms. Sarita Yadav, Manager, Digital Publishing, Aptara Corp, Mr. Abhishek Jaiswal, Enterprise Account Manager, HDFC Bank, Mr. Rahul Bhardwaj, Team Manager, Oppo Mobiles, Mr. Rahul Kamboj, Territory In-charge, L’oreal India, Mr. Rohit Sharma, ASM On Premise, Beam Suntory, Ms. Rashmi Yadav, Deputy Manager, Shiksha.com (Info Edge India Ltd.) shared their experiences of corporate life and given valuable tips to the students to make themselves corporate ready. The shared that Passion, positive attitude, communication, confidence, networking, team spirit are few traits, one should have to be a true professional. One should learn from failures and should come up with more courage to achieve the goals.
To listen to alumni was a great experience for the students as it gave them a glimpse of how their lives would be after two years from now. It is a matter of pride for I.T.S to have graduated such students who are scaling new heights of success in their respective fields and bringing glory to themselves and to their alma-mater., , ,
Guest Lecture on “Applications of Statistical Techniques in Management”
I.T.S School of Management organized a guest lecture for PGDM (2022-2024) Batch students on 13th October, 2022. The session was taken by Ms. Laxmi Raghuvanshi, Associate Manager, GMR Group, a Certified Professional Data Analyst, Data Consultant & Biostatistician.
Prof. (Dr.) Timira Shukla, Director presented a plant sapling to welcome the guest. Dr. Anusha Agarwal, Chairperson also greeted the industry speaker.
The resource person during the session, emphasized on the Applications of Statistical techniques in an organization. She demonstrated the concept of 7 QCs with the help of live examples of industries. She also explained the different steps involved in implementation of Seven Quality Control Techniques in organizations. The key take-away from this wonderful session was about the use of different statistical techniques in different domains of Management.
The session was very interactive as the participants asked various queries like; how to chose appropriate technique and what are the precautions to be taken care of at the time of applying the technique.
Prof. Ashutosh Sharma, presented a memento to the guest speaker. The session was interactive and engaging for the students., , ,
International Corporate Talk on “Responsible Management and Leadership in the VUCA World”
I.T.S School of Management organized an International Corporate Talk on “Responsible Management and Leadership in the VUCA World” by Dr. Ivan Ureta, Head of Executive Education, Department of Business Economics, Health, and Social Care at the University of Applied Sciences of Southern Switzerland for PGDM (2022-24) Batch on 12th October, 2022.
Dr. Ureta started the talk in a very interesting manner explaining about the importance of management, entrepreneurship and the leaders who carry a huge responsibility to make the world a better place by bringing and accepting change and innovation.
He explained the meaning of VUCA world and how the term came into existence. The acronym VUCA is composed of the four terms volatility, uncertainty, complexity and ambiguity. He said that all of us are living in an age of unprecedented change and uncertainty that bombards us with volatility, uncertainty, complexity, ambiguity, fear, anxiety and distrust. He said that in the present scenario Businesses, Companies and Leaders are focusing on creating strategies to move from comfort zone to growth zone in order to remain competitive. The future is moving very fast and the world is preparing to cope up with the challenges that are emerging in the current context. The way to achieve success is to move from VUCA to positive VUCA which means Vision, Understanding, Clarity, Agility.
The session was very insightful and informative with lot of learning for all the students. Session concluded with the presentation of Virtual Plaque to Dr. Ivan Ureta as a token of remembrance and gratitude., , ,
PGDM students attended ASSOCHAM COLLOQUIUM
PGDM (2022-24) Batch students of I.T.S School of Management, Ghaziabad namely Divyansh Jaiswal, Punit Agrahari, Poorvi Gupta, Priya Kumari, Yuvraj Singh, Ritik Arora, Omesh Thakur, Vikash Gautam, Rohit Jain, Shobhit Agrahari attended virtual ASSOCHAM COLLOQUIM on the theme of “ SOCIAL STOCK EXCHANGE: The Next Inclusive Growth Trajectory- Emergence, Sustenance & Governance” through virtual mode on 07th October, 2022
The ASSOCHAM COLLOQUIM comprised high profile panelists from industry Mr. Sanjay Gupta (CMA), Mr. K.Hari ( Chief Business Officer), Mr. Jeevan Sonparote (Chief General Manager, Corporation Finance) Ms. Shruti Aggarwal (Director & Head ,Investment Banking & Corporate Finance), Ms. Meenakshi Sharma ( Technical Director, Capital Market) and many others.
The students had a great learning experience on a very relevant Social Stock Exchange, which is still an emerging concept in India, while it is already popular in UK, Canada & Brazil. The Social Stock Exchange allows the listing of non-profit/ non-government organizations on stock exchanges with an alternative fund raising structure. These may be listed on BSE or NSE in India. The discussion points were: how to raise funds for SSE- Zero options, Zero Principal Bonds; concept of accountability, SSE to bridge the gap between social sector and private funding. The SSE provides unified funding structure which acts as an umbrella and an issue like why SSE fails was also discussed. Undoubtedly, the SOCIAL COLLOQUIM was a new exposure to the participating students., , ,
Guest Lecture on “E-Commerce Strategy for B2B Market” for PGDM students
I.T.S School of Management, Ghaziabad, organised a guest lecture by Mr. Ajay Chhabra, Senior Digital Transformation Expert, Trainer and Chief Digital Officer for PGDM-IV Batch (2021-23) students of B2B Marketing on 10th October, 2022.
Mr. Ajay delivered an exciting session about B2B Marketing. The welcome remarks were shared by Prof. (Dr.) Timira Shukla, Director and a plant sapling was presented to the guest.
In the beginning of session, the speaker shared a brief about his professional life and the various roles he had played during his career. He shared information about the leading B2B companies and the manner in which they have grown and exploited the global B2B markets. Mr Chhabra also shared the industry insights and sales of global B2B business. He talked about e-commerce and the strategies companies to grow their business. He also highlighted the difference between business models of B2B & B2C. Providing variety of examples of B2B & B2C, he explained about E-commerce characteristics and the strategic benefits companies adopt to win competition in the B2B market. He emphasized on the skill sets & key traits to become a successful professional. He also elaborated the E-commerce strategy of GE, where he had served exclusively for B2B operations. Towards the end of the session, students asked a few questions related to the subject.
Dr. Sanjeev Tandon, faculty parented a memento to the guest. The session was interactive and engaging for the students., ,
“Sankriya” The Operations Club organizes “ Quiz Mania” for PGDM Students
The Operations Club- “SANKRIYA” of I.T.S School of Management, Ghaziabad organized the mind twisting “QUIZ MANIA” – an exclusive business quiz, for the benefit of PGDM I year students (2022-24) Batch at AB-IV Seminar Hall
on 6th October 2022. Two distinguished faculty members- Dr. Neeraj Sanghi and Prof. Ashutosh Sharma were the judges of the event.
In her inaugural address the PGDM Chairperson, Dr. Anusha Agarwal, appreciated the participating students of PGDM I year for showing their motivation and enthusiasm in the Quiz Mania. The event witnessed a good response where 25 teams comprising two members each, which were later screened for final 8 teams.
Prof. (Dr.) Timira Shukla, Director distributed trophies & certificate to the winners of the Quiz Mania.
The First Prize was begged by Nikhil Jawalia & Dilip Kumar; while Second prize was won by the team members of Soumya Srivastava & Udita Rastogi and Nitish Parashar & Priya Arora got the third Prize. The Director congratulated the winning team members and praised the organizing team members for meticulously organizing the event.
The event Coordinator, Dr. Shailendra Kumar Dube thanked the distinguished Guests and the participants for making the “QUIZ MANIA”, a great success., , ,
International Educational tour to UAE (Dubai, Sharjah and Abu Dhabi)
I.T.S School of Management, Ghaziabad organized an International Educational Tour to UAE (Dubai, Sharjah and Abu Dhabi) for PGDM (2021-23) batch.
Students of PGDM (2021-23) batch along with Prof. Shikha Aggarwal and Dr. D. K. Pandey on the flight to UAE tour (Dubai, Sharjah and Abu Dhabi) in two different groups on 28th and 29th September, 2022. They landed at Dubai airport early in the morning.
After checking out from airport, they first proceeded for a city tour of Dubai covering tourist attractions like Burj- Al- Arab, Sheikh Palace, Palm Jumeirah beach, Dubai frame and Atlantis hotel.
In the evening the group visited famous ‘Fountain Show’ followed by the ‘Dhow cruise’. The cruise was an exhilarating experience with ethnic cultural beauty in the form of dance show, magic and lip-smacking Arabic cuisine for dinner. The day ended on a very beautiful note with the enjoyment of the Arabic culture and the group came back to hotel for an overnight stay. They were amazed to see the cleanliness and beauty of the city, called Dubai.
Second Day of the UAE started with the visit to the famous shopping centers in Dubai, including Centro shopping Complex, Deira City Centre and Meena Bazar. Away from the glitter of Dubai city life the evening for the students was an unforgettable & joyful experience of Desert Safari including exhilarating dune drives in Land cruisers.
The feeling of sand dune bashing cannot be described in mere words. It is indeed a ‘bucket list’ sport. After the exciting experience of desert safari, the group was welcomed in a camp setting for barbeque dinner and some fun, dancing, musical and cultural performances which are symbolic of the Arabic culture. Dubai desert safari in the surrounding sandy desert is a thrilling and electrifying experience.
Third day of the UAE started with a visit to the Synergy University, Dubai. The session at the university focused on the internationalization of education and its significance in the global corporate world. The university officials elaborated on the various opportunities in Dubai. This was followed by industry visit to MediaPro Venues that offers world class venue management services. The Assistant Director of MediaPro Venues Production house conducted a tour of the largest warehouse in Dubai for international venue management.
This was followed by a lavish lunch. Both the groups then proceeded for Sharjah City tour. The major attractions in Sharjah included an on route tour of the University City. The university city is a township area located near the central university of Sharjah. The city had university hospitals; university library; a piece of marvelous architecture and Dewan which is the central administrative office of the Royal Government of Sharjah. The tour also had a stop at the Central Souk, also known as Gold Souk or Blue Souk in Sharjah.
The day ended with a long walk at the Dubai Marina, Jumeriah Beach Road famously called JBR Road and a lavish dinner at the Grand Hyatt.
Fourth Day of the UAE trip included a visit to Abu Dhabi where students witnessed the jaw-dropping beauty of Sheikh Zayed Mosque and the Ferrari World. Beauty of the mosque was beyond words with decorated walls, sky touching tombs and matchless architecture. Thereafter the students visited the most awaited Ferrari World witnessing the real Ferrari cars with the audible sighs later students were taken to wholesale dates market for shopping.
At last it was time to finally board the flight back to India and students returned with countless stories and experiences of the International Educational tour to UAE. They were feeling proud of being a student of I.T.S School of Management that gave them this lovely chance to explore UAE with the best of stay, facilities and the amazing experiences., , ,
CII International Technology Summit 2022
I.T.S School of Management PGDM batch (2021-23) students namely Ishvi Chaudhary, Akshay Ashish, Aditya Barnwal, Hemendra Singh, Sourabh Kumar, Deepanshu Gupta along with Prof. Yachana Malhotra attended the ‘’CII International Technology Summit 2022 -Technology 4.0 Adoption, Adaptation & Enterprise Transformation: The Next Big Leap” scheduled on 19th September 2022 at The Lalit Hotel, Delhi.
The Chief Guest of the summit was Shri Kailash Gahlot Hon”ble Minister- Information &Technology, Administrative Reforms, Transport, Revenue, Law, Justice and Legislative Affairs, Women and Child Development and Government of NCT of Delhi.
The session was inaugurated with the opening remarks of Mr. Vijay Rai Chairman of CLL Delhi Panel of technology. Mr. Rai talked about Industry Revolution & Evolution.
Mr. RohanVerma, Vice Chairman – CLL Delhi State, CEO & Executive Director MapmyIndia and Shri Vivek Pandey, Secretary IT Govt. of NCT Delhi addressed the inaugural session. Mr. Gaurav Dani, Co Chairman CLL Delhi Panel on Technology made concluding remarks for the inaugural session.
Further the session was divided in to five panel discussion:
Session 1 Leveraging intelligent & smart automation as catalyst for enterprise transformation: AI, Data Analytics, IoT, AR/VR and deep technologies. Speakers of the session were,:
· Mr. Praveen Arora, Vice President IoT Tata Communications
· Mr Sachin Agarwal, Head AI Sony India
· Mr.Vinod Bhat, Chief Information Officer Air Vistara
· Mr.Gaurav Arya, Director, Digital Engineering Nagarro.
The Moderator of session was Mr. Saurabh Rai Global Head analytics and Strategic initiatives Tech Mahindra.
Session 2 Unleashing the power of 5G smart digital networks: Ecosystems, infrastructure, devices, technologies, and services. Speakers of the session were,
· Shri Sushil Kumar, Dy. Director General (IoT), Telecommunication Engineering Center Department of Telecommunications Ministry of Communication Government of India
· Mr.Navnit Nakra CEO, India Region One Plus
· Mr.Amit Satpathy, Executive Vice President IoT Enterprise & Consumer Vodafone Idea Limited
· Dr.Arnab Roy, Head of Applied Research - Digital Health Jio
· Mr. Deepal Jain, Principal Consultant Ericsson
· Mr. Anku Jain, Managing Director MediaTek India.
The Moderator of session was Ms Monika Gupta, Vice President - Group 5G & Edge – Industry use cases & Partnerships Capgemini.
Session3: The Promise of Metaverse: Creating exponential value in virtual and immersive world. Speakers of the session were,
· Mr.Arun Karna, MD and CEO AT&T Global Network Services India Pvt Ltd
· Mr.Rrahul Sethi, Chief Metaverse Officer Webbi3
· Mr. Vijay Sethin, Chairman – Advisory Board & Chief Mentor MentorKart
· Ms.Riddhi Adlakha, Head- Digital Marketing TCS.
The Moderator of session was Mr Sunil David Advisor cum Consultant IoT and AI Startup’s and former Regional Director (IoT) AT&T.
Session4: Future of Data, digital, blockchain and cloud computing: Accelerating the digital market economy. Speakers of the session were
· Mr. Ankeet Bhat, Chief Strategy Officer MapmyIndia
· Mr. AkshaySoam Chief Technology Officer Searle
· Mr. George Mathew SVP and Head - Digital Products & Platforms Aditya Birla Management Corporation Pvt.Ltd.
· MrSaurabhAgrawal SVP – Analytics Lenskart.
The Moderator of session was Mr Raj Kapoor Founder India Blockchain Alliance.
Session 5- Tech Start-ups & amp; Trailblazers: stories from Sunicorns to Unicorns.
Speakers of the session were
· Mr.Arham Partap Jain, Founder and Chief Trucking Officer Trucknetic
· Mr.Manohar Charan, CFO, ShareChat
· Mr. Anshoo Sharma, C0-Founder/CEOMagicPin
· Mr.Mayak Gupta, Group CFO,CarDekhoFounder1mg.
The Moderator of session was Mr Manish Gupta Partner Induslaw.
Overall all the sessions were very stimulating and motivating for the students. The day turned out to be highly interactive as students were curious to ask questions and eager to build connections and enhance their networking., , ,
Management Faculty attended “10th Awanish Dev Memorial Lecture”
Dr. Vivek Pachauri and Dr. Shikha Arora from I.T.S School of Management, Mohan Nagar attended the “10th Awanish Dev Memorial Lecture” on 28th September 2022 at Radisson Blu Plaza, NH-8, Near Airport, New Delhi.
The Maruti Suzuki XISS Awanish Kumar Dev Memorial Trust organized the lecture with the support of NHRD Network & Maruti Suzuki. The theme of the lecture was – “Future of industrial Relations : Competitive Edge, Digitization & Transformation” .
The welcome address was delivered by Mr. S.Y Siddiqui, Exec Advisor, Maruti Suzuki.The keynote address was delivered by Mr. Hishashi Takeuchi, MD & CEO, Maruti Suzuki and Mr. Manish Sharma MD & CEO Panasonic India. They talked about the emerging trends in context of the working environment particularly in the post covid times. The need for engaging the workforce at the workplace and building harmonious industrial relations was highlighted by the eminent speakers.
This was followed by the Fireside Chat on “Future of Industrial Relations: Competitive Edge, Digitization & Transformation.” The session was moderated by Mr. SV Nathan, Partner and Chief Talent Officer, Deloitte India, National President, NHRDN and the panellists were Dr. Ranjan K Mahapatra, Director HR – Indian Oil Corporation Ltd. and Dr. C Jayakumar, Executive Vice President & Head – Corporate HR, Larsen & Toubro Ltd.
Further , there was an insightful Corporate Panel Discussion on the theme “Aligning ER Strategy in the New World Order” which was moderated by Mr. Rajiv Dubey, Chairman, Mahindra First Choice Wheels Ltd and the eminent panellists were Ms. Vishpala Reddy ,CHRO, Philips Indian Subcontinent, Mr. Sandeep DSilva Principal Employee Relations, Infosys Ltd., Ms. Aakanksha Lath, Director HR, MakeMyTrip, Mr. Ratan Agarwal , Sr.General Manager HR & Lead Hero Academy, Mr. Shakshar Guha, Head ER, WIPRO Consumer Care and Lighting.
All the sessions were very informative and it was a great learning experience for the participating faculty members., , ,